COLGATE - PALMOLIVE COMPANY: THE PRECISION TOOTHBRUSH I-SYNOPSIS In 1992‚ Colgate-Palmolive (CP) was the global leader in household and personal care products like toothbrushes and toothpastes. In 1991‚ its sales topped at $6 billion and profits at $2.76 billion and it cornered 43% of the world’s toothpaste market and 16% of the world’s toothbrush market. It was also the leader in retail toothbrush sales in the United States. Prior to the 1990s‚ consumers were satisfied with
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Summative Case Study 2 Ethics in the Workplace Tom’s of Maine: Doing Good while Doing Business Tom’s of Maine represents one of the first natural health care companies to distribute their product beyond the normal channels of health food stores. While it continues to grow‚ the owners‚ Tom and Katie Chappell‚ continue to emphasize the values that got them started over 28 years ago. The question becomes‚ can a small firm stay true to its founding principles and continue to grow in
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Assignment # 2 MARK 301 Question 1: The five most important strengths that should be included in a Highlighted SWOT are: * The Colgate Precision Toothbrush is the most efficient in Plaque removing (up to 35% more efficient than any other toothbrush on the market) if used usually. * Thanks to its conception‚ it is the most efficient of the market to access the spaces between the teeth and the front and back teeth. * There is only one models with bristles of three different length and
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I. Problem Definition Colgate-Palmolive (Colgate) needs to determine how Precision should be positioned in the tooth brush market. Colgate must decide what segment of the market to target and how Precision should be marketed to its target market. II. Solution Possibilities Colgate’s objective is to position and market Precision to fully utilize the products potential. To accomplish this objective‚ Colgate must determine what segment Precision should target‚ the super premium niche or the
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Colgate Precision Case In the early 1990s competition among dental hygiene companies started to increase tremendously as information about dental hygiene grew. Each company promised the most effective toothbrush on the market. As a response to the growing toothbrush market‚ Colgate Palmolive decided to launch its most effective‚ healthy‚ and innovative toothbrush yet‚ the Colgate Precision Toothbrush. As with every new product that gets launched‚ the firm must analyze the market. Colgate realized
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about Colgate toothpaste – perhaps you’ve even used it. But what would you think of Colgate aspirin or Colgate antacid? How about Colgate laxative or Colgate dandruff shampoo? That’s exactly what Colgate-Palmolive wants to know. To find out how consumers would react to such products sold under the Colgate brand‚ the massive packaged-goods company has quietly established a test market in Peoria‚ Illinois‚ to test a line of ten over-the-counter (OTC) health-care products‚ all using the Colgate name
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Perceptions of Cleopatra Investigate the ancient sources that discuss Cleopatra and answer the following question in 750 words. Essay Topic: "Was Cleopatra a heroic figure‚ temptress or vassal of Rome?" Cleopatra is one of the most talked about figures in history. There is a large amount of controversy surrounding the character of this woman and what role she really played in Egyptian history. This paper will discuss how Cleopatra was really a true heroic figure‚ a woman who would go to great
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Cleopatra: Early Life and Ascension to Throne Since no contemporary accounts exist of Cleopatra’s life‚ it is difficult to piece together her biography with much certainty. Much of what is known about her life comes from the work of Greco-Roman scholars‚ particularly Plutarch. Born in 70 or 69 B.C.‚ Cleopatra was a daughter of Ptolemy XII (Auletes). Her mother was believed to be Cleopatra V Tryphaena‚ the king’s wife (and possibly his half-sister). In 51 B.C.‚ upon the apparently natural death
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Synopsis I have always been interested with anything to do with Egypt‚ and thought that Cleopatra would be quite a fascinating topic to study. I was interested in learning more about her life and thought it would be a good topic to gain a better understanding of her. I thought the mystery of her death would be an interesting addition to this assignment. To do this I wanted to look at the details of Cleopatra’s life and what events led up to her death. The three main theories of Cleopatra’s death
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Cleopatra History When Cleopatra was just 17 years old she became Pharaoh alongside her brother Ptolemy XIII‚ he was just 10 at the time. Because Cleopatra was significantly older than her brother‚ she was the main ruler in Egypt. Eventually through civil war‚ they became enemies and Cleopatra was forced to flee Egypt to Syria. There she created an army to defeat her brother‚ and take back the crown. At the same time as this civil war was growing between siblings‚ Julius Caesar was having his
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