ClinicHindustan Unilever ltd Pepsodent Oral care Closeup Axe Deodorants Rexona Color cosmetics Lakme Ayurvedic Ayush • Pepsodent has established itself as a strong‚ reliable brand commanding the second place in terms of market share next to Colgate from Colgate-Palmolive Ltd.• The product line of Pepsodent is wide spread right from lower end to the higher end addressing the basic needs of decay protection & advanced whitening to specific medical needs with Pepsodent G gum care and Pepsodent Sensitive.•
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cuts. CEO Bob McDonald‚ executed this plan to bring a wider range of consumers to P&G products at lower prices TIDE NATURALS CHEAPER than TIDE Tide Natural was created to compete with emerging markets and companies such as Unilever and Colgate-Palmolive Strategy: Create a wide variety of branded products at a variety of price points Product affordability for everyone! TIERS ARENT JUST FOR TRADE-UPS ANYMORE "Touching more consumers is not just marketing jargon‚ Procter & Gamble needs to
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Attitude towards change-competitive products REPORT BY SANTOSHI .M SRIVIDHYA.M INTRODUCTION: Attitudes are overall evaluations that express how much we like or dislike an object or an action. Attitudes are learned‚ and they tend to persist over time. We also have attitudes toward brands‚ product categories‚ ads‚ people‚ countries‚ types of stores‚ universities etc. Attitudes guide our thoughts (the cognitive function)‚ Influence our feelings (the affective function)‚ and Affect our behavior
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Grande École Programme 2nd year – Semester 4 2012-2013 MARKETING STRATEGY Session 3 Case study Strategic segmentation and the extensions of the ’Le Petit Marseillais’ brand (1994-2005) Teaching Department : MARKETING Course Director : Bruno GODEY Authors : Bruno GODEY & Chantal LAI Doc. Ref. N° : © Copyright Groupe ESC Rouen. Tous droits d’utilisation et de reproduction réservés. WORK TO BE DONE 1st part Based on the information provided‚ you will carry out
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PepsiCo‚ Inc.‚ retired executive Joshua Cooper Ramo Kissinger Associates‚ Inc.‚ vice chairman James G. Shennan‚ Jr. Trinity Ventures‚ general partner emeritus Clara Shih Hearsay Social‚ Inc.‚ chief executive officer Javier G. Teruel Colgate-Palmolive Company‚ retired vice chairman Myron E. Ullman‚ III U.S. and International retail chief executive officer (retired) Craig E. Weatherup (Presiding Independent Director) Pepsi-Cola Company‚ retired chief executive officer Audit and Compliance
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5 Crest…………………………………………………………………………………….5 History………………………………………………………………………………5 Types………………………………………………………………………………..6 Pricing………………………………………………………………………………6 Target Markets……………………………………………………………………...6 Advertising………………………………………………………………………….7 Colgate………………………………………………………………………………….7 History………………………………………………………………………………7 Types………………………………………………………………………………..8 Pricing………………………………………………………………………………8 Target Markets……………………………………………………………………...8 Advertising………………………………………………………………………….8 Arm & Hammer
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Cigarette and FMCG major‚ ITC has launched its first mass personal care offering‚ a high-end shampoo. After a year of speculation‚ ITC has launched its first mass market personal care product. ITC ’s shampoo brand‚ Fiama di Wills is in the premium segment‚ that’s growing faster at 44%‚ compared to 21% for the overall market. Interestingly‚ ITC didn’t introduce a new brand name for its shampoo. Instead it has opted for a brand extension of its two year old‚ super premium range of personal care
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Gamble with $4.3 billion cosmetics retail sales‚ Estee Lauder‚ Avon‚ and Revlon. L’Oreal‚ a subsidiary of Nestle‚ dominated the world market with $5.9 billion in retail sales‚ followed by Procter & Gamble‚ Avon‚ Unilever‚ Shiseido‚ Revlon‚ Colgate-Palmolive‚ Estee Lauder‚ SmithKline Beecham‚ and Gillette. Retail sales by the U.S. direct selling cosmetics industry were estimated at $5 billion in 1992. Cosmetics companies used two approaches to direct selling: the repetitive person-to-person method
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2. HUL Website (http://www.hul.co.in/) 3. HUL CLSA Conference‚ Investor Presentation (24th Sept.‚ 2008). 4. Reckitt – Benckiser Website (http://www.reckittbenckiser.com/site/RKBR/Templates/Home.aspx?pageid=1) 5. Colgate – Palmolive Website (http://www.colgate.co.in/app/Colgate/IN/HomePage.cvsp) 6. Emami Group Website (http://www.emamigroup.com/Brands) 7. CMIE 8. Wikipedia
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make Dabur India’s best FMCG company by 2004. In the same year‚ Dabur revealed plans to increase the group turnover to Rs 20 billion by the year 2003-04. To achieve the goal‚ Dabur benchmarked itself against other FMCG majors viz.‚ Nestle¢‚ Colgate-Palmolive and P&G. Dabur found itself significantly lacking in some critical areas.
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