Introduction Softub Canada began in 1990 as a distributor for Softub USA. The product is a portable foam hot tub with pump and hydro-therapy jets. It can be plugged into any household 120 volt receptacle. It is covered with marine vinyl and totally self contained. The product was developed in the mid-1980’s and the U.S. manufacturer‚ holds several patents relating to its heating system. Since those early years the company has evolved from a distributor‚ to an assembler‚ into a full scale manufacturing
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• While analysing a company’s product‚ a common fallacy can be focusing on the final outlook of the product and that gives rise to a naïve approach. Analysts should consider and analyse all major product decisions that the company may have carried out including quality‚ features‚ options‚ style‚ brand name‚ packaging‚ sizes‚ after-sales services‚ warranties‚ returns‚ etc. Moreover‚ the company’s position‚ as well as marketing strategy in the market‚ can be judged on the basis of its product mix including
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mind the pricing and overall marketing strategy should align with the target market. USP: Ariel has a USP of “Aik dhulai mukammal safai” which can be questioned but then again this positioning has been used by another well known brand from Colgate Palmolive Express which says“ Aik dhulai 65 rupee ki bachat ke sath” diverting the whole market from Ariel to Express. Brand Promise: It is a common observation that no detergent can clean the stains in the first go rather it takes atleast 2 times or
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| |Introduction of the organization NAME: Chemi & Cotex Industries Ltd. “BETTER PRODUCTS FOR BETTER LIVING” Chemi & Cotex Industries Ltd. a company established in 1975 is engaged in manufacturing & marketing of FMCG Goods‚ Industrial & Household Plastics and metal products. It is a member company of the Mac Group whose history can be traced back to the 1880’s when entrepreneur and explorer Kanji Jeraj Manek departed on a dhow from Jamjodpur‚ Gujarat‚ to the East African coastline in search
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16-09-2014 Introduction International Business R Sugant PGDM Term II: 2014-16 Brush with Colgate tooth paste [Colgate Palmolive‚ US] Drive Swift Car [Suzuki‚ Japan – with components mfd in India & Japan Using Oral B tooth brush [P&G‚ US] Use Samsung mobile [Korea] Bathe with Dove soap [HUL‚ Anglo Dutch] Work on Acer computer [Taiwan] And Garnier shampoo [L’Oreal‚ France] Use Nivea Deo [ Beiersdorf‚ Germany] With Windows & MS Office s/w [US – designed
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Porter’s Five Forces 1 In talking strategy for any company‚ Porter’s Five Forces Model is likely to come up. It has served as a strategic planning guideline for years. If a company is just starting out‚ they would have to analyze the model and apply it to themselves from every aspect. If a company is well established‚ the model can serve as points that need to constantly be revisited. In going global‚ the tool becomes invaluable. It still only serves as a guideline‚ but it delivers significant
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International Strategy E) When there are low cost pressures and low pressures for local responsiveness‚ an international strategy is appropriate. An international strategy involves taking products first produced for the domestic market and then selling them internationally with only minimal local customization. The Evolution of Strategy G) An international strategy may not be viable in the long term‚ and to survive‚ firms may need to shift to a global standardization strategy or a transnational
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component from an external partner‚ Procter & Gamble‚ 2012. Highly competitive market There is fierce competition to offer the best-product at the lowest price in P&G’s industry‚ competitors include; - Colgate-Palmolive‚ competes with P&G in the toothpaste market‚ the personal care market and pet food market. - Church & Dwight is a much smaller company than the other two‚ but is a major player in the personal care and household goods
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Gillette marketing plan A Situational Analysis SWOT Analysis Strengths * Market leader in shaving products * Few competitors * Huge marketing and advertising budgets and campaigns * Huge brand recognition | Weaknesses * Profit based solely on performance of goods | Opportunities * Launch more environmentally friendly products * Entry into new markets (eg. Grey market) * Growth in female market section | Threats * Imitations of Gillette’s products * Outward migration
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with no brand loyalty (28% volume/14% sales) . The LDL market is relatively stable with the introduction of a new brand every 2½ years and an average of 2 price brands introduced and discontinued per year. P&G has 42% market share‚ followed by Colgate-Palmolive with a 24% share and Unilever with a 7% market share. The remaining 27% market is mainly generic and private labels. P&G LDL Products In the LDL segment P&G manufactures 3 products‚ Joy and Dawn in the performance segment and
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