Assignment 1: Procter & Gamble Company (A) Case Analysis (Submitted in fulfillment of the assignments for Marketing Management) Indian Institute of Foreign Trade‚ Delhi Table of Contents Assignment ..................................................................................4 Executive Summary .....................................................................4 2.Analysis ......................................................................................6 Recommendations ......
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Module 6 Reporting and Analyzing Operating Assets QUESTIONS Q6-1. When a company increases its allowance for uncollectible accounts‚ it also records bad debt expense in the income statement. If a company overestimates the allowance account‚ bad debt expense is too high and net income is understated. As well‚ accounts receivable (net of the allowance account) and total assets are both understated on the balance sheet. In future periods‚ the company will not need to add as much to its allowance
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Indian Dish Wash Category Market Snapshot * Rs 400 to 450 crores branded dishwash category * As per latest reports‚ dish care category is estimated to be around Rs. 1200‚ while the branded dishwash market is roughly 40% * The percapita consumption of this category (value terms) in India is hardly Rs 4 while in UK it is Rs 150. There is long way to go for this category * Dishwash bar category is huge: it’s more than Rs 300-crore market churning out more than 1.2 lakh tonnes a year
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P&G Makes Push in India In today’s economy‚ companies have found that the United States and European consumer—packaged goods industry is running dry and is lagging behind. Thus‚ the emerging markets have now come into play more than ever; in particular the booming economy of India. There are several opportunities for companies to contend for market share where millions upon million of people reside. One company that has somewhat recently to contend for market share in the consumer-packaged good
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Cleopatra Dead! 30 B.C On this day‚ we mourn the loss of the beloved queen Cleopatra. Cleopatra was found in her room with her two most loyal and trustworthy maids. She was found dead‚ lying on a golden couch and dressed in her royal attire. (Prudence‚ 2006) Her maids were found dead along with her. One at her feet and the other by her head. Cleopatra was found by a few of Octavian’s messengers‚ after he sent them to check up on her. He became suspicious that something was wrong after receiving
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The advantages of having a diverse organization The world’s increasing globalization requires more interaction among people from diverse cultures‚ beliefs‚ and backgrounds than ever before. People no longer live and work in an insular marketplace; they are now part of a worldwide economy with competition coming from nearly every continent. For this reason‚ all organizations need diversity to become more creative and open to change. Maximizing and capitalizing on workplace diversity has become
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Did Cleopatra have an alliance with Rome? What made Cleopatra one of the best Pharaohs of Ancient Egypt? Cleopatra was one of the best Pharaohs and‚ she did so many different things that impacted Ancient Egypt. Cleopatra VII was the queen of Ancient Egypt and has made a big impact on Egypt. She had alliance with Rome and then Rome defeated Ancient Egypt. This impacted Ancient Egyptian society by she helped Rome defeat Ancient Egypt. Cleopatra VII‚ queen had an alliance with Julius Caesar of Rome
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sees that Cleopatra dotes on Antony and worries that Antony will not continue seeing Cleopatra. Thus‚ Serapion hosts a festival to celebrate Antony’s honor. Ventidius‚ a Roman general‚ comes to aide Antony in Alexandria. Ventidius disagrees with Antony’s relationship with Cleopatra and offers to give Antony troops if he leaves her. Although Antony is insulted by Ventidius’s opinions regarding Cleopatra (and refuses to hear anything negative about her)‚ Antony agrees. Act Two Cleopatra mourns
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Cleopatra and her Reign Introduction Cleopatra VII is one of the most famous females rulers in history‚ as well as the last ruler of the Macedonian dynasty. Cleopatra’s coming to power in Egypt was a historic event‚ as well as her reign that followed: from the death of her father‚ exile‚ and her defeat‚ she was loved by many. Beginning of her reign Born in 69 BCE to her father‚ Ptolemy XII‚ and mother‚ her father’s possible half-sister‚ Cleopatra V Tryphaena‚ Cleopatra grew up in the royal life
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[pic] Table of Contents POSITIONING: A well-defined concept 3 IMPORTANCE TO MARKETERS 3 FIVE (5) IDENTIFIED POSITIONING STRATEGIES 4 Classic “multibrand” Strategy (p49‚ p97) 4 Broadening the name‚ product application and/or usage (p50) 5 Cherchez le creneau (p54) 5 Reposition the Competition (p61) 6 Reverse line extension Strategy (p112) 7 POSITIONING AND THE MARKET 7 Cadbury – India 7 Zipcar’s Statement 9 Lifebouy’s 107-Year Heritage 10
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