INDUSTRY PROFILE Soap in Philippines Reference Code: 0115-0208 Publication Date: April 2011 www.datamonitor.com Datamonitor USA 245 Fifth Avenue 4th Floor New York‚ NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Middle East and North Africa Datamonitor PO Box 24893 Dubai‚ UAE t: +49 69 9754 4517 f: +49 69 9754 4900 e:
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Market Colgate Palmolive India Ltd. Fast Facts Leading brand in Indian Oral Care segment. Colgate has been ranked as India‟s most trusted brand for four consecutive years from 2003-2007 Colgate Palmolive India Ltd. Is a 51% subsidiary of Colgate Palmolive U.S. Listed in two stock exchanges in U.S. and India. Product Variance Colgate Total 12 • Tagline: „The most advanced toothpaste for your superior oral teeth´ • Target Market: Health conscious common people Colgate Sensitive
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C570: Strategic Marketing Management Cleopatra – Marketing Strategy Changes Team 3: 1. What are the most important possibilities for improving the results for the Cleopatra product in Canada? If Colgate-Palmolive wants Cleopatra to be successful in Canada‚ they need to make a few major changes to their strategy. As seen from the first assignment on segment attractiveness‚ the Canadian soap market has matured and the only way to grow is by drawing more market share from competitors
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companies operating in this particular industry are Colgate-Palmolive‚ Oral B‚ Southern Lion and Sensodyne. In-depth analysis will be done using Colgate-Palmolive as the chosen company. 2.0 Profiles 2.1 Colgate-Palmolive The American company Colgate-Palmolive started in 1806 by William Colgate. The company was firstly a company producing soaps and candles‚ but produced its first toothpaste in 1873. Colgate has expanded its market share and is currently
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domain of local homemade ayurvedic powders or natural herbs. The history of toothpaste in India can be traced back in year 1975.Now the awareness regarding oral hygienic Indian society has increased with the different brands of toothpaste. Colgate-Palmolive
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Synopsis I have always been interested with anything to do with Egypt‚ and thought that Cleopatra would be quite a fascinating topic to study. I was interested in learning more about her life and thought it would be a good topic to gain a better understanding of her. I thought the mystery of her death would be an interesting addition to this assignment. To do this I wanted to look at the details of Cleopatra’s life and what events led up to her death. The three main theories of Cleopatra’s death
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Cleopatra History When Cleopatra was just 17 years old she became Pharaoh alongside her brother Ptolemy XIII‚ he was just 10 at the time. Because Cleopatra was significantly older than her brother‚ she was the main ruler in Egypt. Eventually through civil war‚ they became enemies and Cleopatra was forced to flee Egypt to Syria. There she created an army to defeat her brother‚ and take back the crown. At the same time as this civil war was growing between siblings‚ Julius Caesar was having his
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and power. Those few women‚ who did succeed in gaining positions of power‚ marked their place in history. Most notable among them were Hatshepsut (1508 – 1458 BC)‚ Cleopatra (69 – 30 BC) and Agrippina (15 – 59 AD). Hatshepsut was one of the most successful pharaohs‚ reigning longer than any other woman of an Egyptian dynasty. Cleopatra was a member of the Ptolemaic dynasty and was the last pharaoh of Ancient Egypt. Agrippina was a Roman Empress who was once the most powerful woman in Roman Empire
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For thousands of years Cleopatra has been portrayed as a beautiful seductress with goddess-like looks but many historians have their own interpretations of Cleopatra based on tainted information. Cleopatra is not what todays society makes her out to be‚ she has been transformed from a power hungry‚ foreign queen using all means possible to extend her power‚ including exploiting her sexuality. “It is so hard to find out the truth…the process of time obscures the truth of former times.” - Plutarch
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Through Late 20th and 21st centuries Cleopatra has been portrayed in many images. Some representations have remained the same the scenery is of elaborate Egyptian symbols and monuments in the background she is also portrayed as the white Anglo-Saxon black haired light-skinned mature female with the gold lavish jewelry glamorous and colorful outfits the makeup worn is typical of the late 20th century she has been portrayed as a powerful intellectual manipulative states woman with the two loves of
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