In a highly competitive oral care market‚ Colgate holds its’ own‚ and maintains a category leadership position. The company ’s strategies to category growth are accomplished by long-term‚ joint planning with retailers; understanding consumers and how they shop; and employing integrated marketing to demonstrate the benefits of new products. The company has long been on the voyage to establish the best brush possible‚ and in doing so‚ has developed a number of impeccable products along the way
Premium Toothpaste Colgate-Palmolive New York City
CERTIFICATE This is to certify that the Financial Report based on the Annual Reports of COLGATE PALMOLIVE (INDIA) LTD. is submitted by Ms. Ankita. M. Dalwani to N.R. Institute of Business Administration‚ affiliated to Gujarat University‚ in the partial fulfillment of the requirements for the completion of “Practical Studies” in the area of Financial Management at the Second Year of the B.B.A. Program for the year 2009-2010. ___________________ _________________ ____________________
Premium Financial ratio Financial ratios Generally Accepted Accounting Principles
The Admirer’s of Cleopatra VII “I will not be triumphed over.” This quote has been stated by one of the most influential and powerful women of our time. She was a courageous woman who was not only intelligent‚ but possessed a rare‚ exotic beauty that is talked about even today. This great empress is none other than the Queen of Egypt‚ Cleopatra. This glorious lady celebrated love affairs with Julius Caesar and Mark Antony which made Cleopatra VII one of the most interesting people who ever lived
Premium Cleopatra VII Mark Antony Julius Caesar
Ancient History Essay Cleopatra was born in 69 B.C. and died 30 B.C. and is one of the most infamous women in history. She’s renown as a liberated Egyptian pharaoh who used her intelligence and charm to rule Egypt‚ however people view her as a cunning manipulator‚ who used support from powerful men to sustain her position on the throne. Historians such as Dr. Jo Quinn and Philip W. Sergeant interpret her actions as heroic and view Cleopatra as a figure of feminism. Other historians including James
Premium Cleopatra VII Mark Antony Julius Caesar
FACTORSBranding: Should the name of the product on the package and in advertising be "Colgate Precision" or as "Precision by Colgate"Communication and promotion: This is an effective way to pull a market share because it is hard to increase primary demand unless stealing sales from existing productsMajor competitors in the super-premium segment: Oral-B‚ Reach Advance Design‚ Crest Complete‚ and Aquafresh FlexDifferential pricing structure: Niche market vs. Mainstream marketDifferent advantages/ disadvantages:
Premium Oral hygiene Economics terminology Baby boomer
Colgate-Palmolive Case Study Executive Summary Colgate-Palmolive (CP) plans to launch a new toothbrush in the US tentatively named The Precision Toothbrush. The Precision is expected to develop the super-premium market for CP as well as to reinforce and enhance CP’s brand image. Key recommendations conclude in this case study are as follow • Target therapeutic and cosmetic consumers • Position Precision in the super-premium segment and reposition to the mainstream market during its maturity
Premium Marketing Toothpaste Colgate-Palmolive
citations in correct APA style for these five resources. Resource 1: Cleopatra The Great‚ by Joann Fletcher Fletcher‚ J. (2009). Cleopatra the great. London‚ England: Hodder & Stoughton. (Original work published 2008) EVALUATION The relevance of this resource to the topic question was obtained by assessing the accuracy‚ authority and coverage criteria (The Open Polytechnic of New Zealand‚ n.d.‚ p.1). The book‚ Cleopatra The Great by Joann Fletcher‚ 2009‚ is a detailed‚ contemporary analysis
Premium
Assignment 4: Managing for Innovation What You Need to Do The LEGO Group is a privately held‚ family owned‚ company based in Denmark. Founded in 1932 to manufacture wooden toys‚ a significant milestone in innovation at the company was the development of the now ubiquitous LEGO brick in the late 1950’s. In recent years LEGO has enjoyed an envied record of success with significant revenue growth year after year and significant successes with new products. Its 2011 revenue was 133% greater than its
Premium Lego Group Lego Citation
Concluding concepts 13 Colgate: one squeeze too many? Colgate is the world’s number one toothpaste company but they have their eye on another market – over the counter (OTC) drugs. What would you think of Colgate aspirin or Colgate antacid? Would you buy Colgate laxatives or Colgate dandruff shampoo? That is exactly what ColgatePalmolive would like to know. Colgate wants to investigate the possibility of entering the over-the-counter (OTC) drugs market. Can it use its Colgate brand name‚ developed
Premium Brand Brand management Marketing
through using Colgate Total toothpaste. When determining what the consumer’s problem‚ one should consider their needs beyond just the physical such as toothpaste only a hygiene product. It’s a cure for low self-esteem and will make them feel confident if they have control over their bad breath. Physiological advertise based on sex appeal‚ the outgoing success of sexual appeals at the gender‚ impulse‚ and inhibition level depends on the level of congruency the appeal has with Colgate Total. Safety
Premium Maslow's hierarchy of needs Psychology Marketing