The aim of this report is to analyze the two different launch strategies (as a niche or a mainstream product) for Colgate Palmolive ’s new toothbrush‚ Precision‚ and choose the one that is the most suitable in the face of the market competition and consumer needs. The report also aims to make recommendations for the positioning‚ branding‚ communication and promotion of the product under the chosen strategy. Situation Analysis Company: In 1991‚ CP held 43% of the world toothpaste market and 16% of
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provides pet services consisting of baths‚ teeth cleaning‚ grooming‚ toenail trimming‚ training‚ boarding‚ and day camp. According to Yahoo Finance‚ the company operates hospitals that offer boarding for dogs and cats‚ an on-call veterinarian‚ temperature controlled rooms and suites‚ daily specialty treats and play time‚ and day camp for dogs. The company does not sell dogs or cats‚ but provides space in most stores for adoption and animal welfare organizations to use. It features dog and cat foods‚ many
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COLGATE - PALMOLIVE COMPANY: THE PRECISION TOOTHBRUSH I-SYNOPSIS In 1992‚ Colgate-Palmolive (CP) was the global leader in household and personal care products like toothbrushes and toothpastes. In 1991‚ its sales topped at $6 billion and profits at $2.76 billion and it cornered 43% of the world’s toothpaste market and 16% of the world’s toothbrush market. It was also the leader in retail toothbrush sales in the United States. Prior to the 1990s‚ consumers were satisfied with
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COMPANY PROFILE The Group had its beginnings in 1965‚ with a company named Keat Radio & Electrical Co.‚ a sole proprietor business‚ which was a retailer for electrical appliance at Balik Pulau‚ Penang. As business improved‚ another shop was set up at 143- 145‚ Perak Road‚ 10150 Penang‚ which was previously the Head Office for Keat Radio Co. Sdn Bhd. (KRC). In 1976‚ Keat Radio & Electrical Co. went into import‚ export and wholesaling of electronic and electrical house hold appliances such as audio
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TECHNOLOGICAL INSTITUTE OF THE PHILIPPINES- QUEZON CITY Company Profile: Business Name: Technological Institute of the Philippines Address: 938 Aurora Boulevard‚ Cubao‚ Quezon City 1110 Founder: Engr. Demetrio A. Quirino Jr. Years of Operation: 31 years (1983-2014) Business Type: Institution Population: _____students Email: tipwebteam@tip.edu.ph Website: www.tip.edu.ph Contact Number: 911-0964/912-1573 History: On February 8‚ 1962‚ a group of educators headed by Engineer Demetrio A.
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1. Executive Summary CSC is an up and coming research company‚ which is determined to create innovative facial products for the entire population‚ In CSC ‘s process of making these skin care products‚ which are based on dark chocolates‚ CSC mainly made use of flavonols. Flavonols is a type of falonoid found in chocolates. It helps the skin look its best. Flavonols are also an antioxidant that helps the skin to protect itself from UV damage‚ fight free radicals which are harmful to our skin and
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This article is about how to do strategic analysis of a company. Students get several homework and assignments related to how to do strategic analysis. This would be a good reference for students with their assignment and homework regarding strategic management. Strategic analysis of a company starts with analysis internal and external environment factors having an impact on business. A strategic analysis is also effective to determine opportunities and threats for the business within the market
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CITY CENTRAL WAREHOUSE MANILA BAY SPINNING MILLS INC. COMPOUND LOPEZ JAENA STREET BRGY TANONG MARIKINA SATELITE WAREHOUSE AMPARO SUBD.‚ QUIRINO HIGHWAY NORTH CALOOCAN CITY 8700 sq.m. PASIG WAREHOUSE JENNY’S AVENUE BRGY. ROSARIO. PASIG CITY THE COMPANY THEN.. How we came to be… CMTC International Marketing Corporation did not just come to being by the mere establishment of capitalization. Its roots are traced to its core competence of playing‚ hurdling and surviving obstacles posed by the presence
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COMPANY PROFILE…… Pantaloons‚ India’s premium lifestyle apparel company offers chic and trendy fashion to meet the youth’s ever-changing needs. Pantaloons reflects the ideology of keeping alive the ‘newness factor’ through fashion apparel and accessories that are visually appealing and fashionably upbeat. Since its inception‚ Pantaloons progressed from retailing a mix of brands to its own popular private lebels‚ design by the in-house design studio. With a sharp focus on bringing the latest in
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The SWOT analysis identifies Ford’s developed strengths that can be used in tackling any weaknesses‚ opportunities‚ and chances to address any threats that the company is facing that will help maximize their practice. In order to be successful in becoming one of the top company’s in the automotive industry‚ Ford must be capable in addressing the company’s main issues‚ so that performance is enhanced. It is obvious in this analysis that Ford suffers in the amount of
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