case analysis Case: Colgate Max Fresh: Global Brand Roll-Out Case in a Nut Shell This case presents the devised strategies of Colgate-Palmolive Company to take their new product Colgate Max Fresh‚ which was very successful in US markets‚ global especially China & Mexico. This presents a classic case of challenges faced by a company in introducing their successful markets in global markets. In 2004‚ Colgate-Palmolive is the leader of US toothpaste market with a value market share 34.8% and Crest
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Information for Marketing. Title: Investigation of information needs usage and gathering for a specified company. Word count: 1‚998 Contents Page. Abstract 3 Introduction 4 Knowledge Management 5 Findings & Conclusions 8 References 11 Appendices 12 Abstract. This report looks into the needs‚ usage and gathering of information for a new product launch for a company called Oral-B. The research plan looks at various information sources‚ as well as forms and processes
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CPE GUITARS Custom Precision Engineered Guitars ‘Taking a hobby to the next level’. Executive Summary We are a guitar manufacturing company. Currently‚ we are going to produce one guitar‚ ‘THE MULE’. We are marketing to sell a one of a kind steel bodied‚ cone resonator‚ 6-string acoustic guitar. We are custom making each guitar by hand in our machine shop in Michigan. The fully customized finished guitar will be delivered to the customer’s home in 10 weeks from the time the deposit is confirmed
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MODULE-2 WORKING CAPITAL MANAGEMENT Concept of Working Capital Working capital refers to short-term funds‚ need to meet operating expenses. It refers to the funds; to finance its day-to-day operations. It is concerned with current assets and current liabilities. If a firm can’t maintain a satisfactory level of working capital‚ it may become insolvent or bankrupt. Broadly there are 2 concepts of working capital‚ such as: 1. Gross Working Capital (Quantitative Concept) 2. Net working
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Category in focus “Iphone 5S” Well it finally happened. The Iphone 5S has arrived and People have been catapulted into the future of mobile technology. A year behind most other countries‚ but catapulted none the less Some fast facts about this category are discussed below Size One Apple product‚ something that even did not existed few years ago‚ has higher sales than everything Microsoft has to offer. In the quarter ended March 31
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Colgate Max Fresh: Global Brand Roll-Out Nigel Burton‚ the president of global oral care at Colgate-Palmolive Company (CP)‚ is reviewing market launch plans for a new toothpaste‚ Colgate Max Fresh (CMF) by CP’s Chinese and Mexican subsidiaries. Both launch plans involved departures from the CMF marketing program for the USA launch six months earlier. Burton must decide whether the costs of marketing program adaptation in China and Mexico can be justified. “Was CMF launched in the U.S. with
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Marketing Individual Case Analysis [pic] Brighter Smiles for the Masses----Colgate vs. P&G [pic] [pic] BY: ZHUANG Lingzhi ( Erin ) 52373176 Individual Case Analysis The Procter &Gamble Company (P&G) was the first one to launch the over-the-counter tooth-whitening product‚ Crest Whitestrips‚ which is able to be used at home to the market. After two years‚ Colgate followed to launch the rival product‚ Simply White‚ and snatched big part of the
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Colgate Max Fresh’s (CMF) introduction to the US market drove Colgate-Palmolive’s (CP) US market’s value share up to 34.8% ahead from Procter & Gamble (P&G) at 2nd place with 31.6% value share. Nigel Burton‚ CP’s president for global oral care division is tasked to run the marketing of CMF in China and Mexico and is wondering if the product will generate enough sales to cover the costs of adapting CMF to the respective local markets. Burton also needs to check if there is a fit in terms of product
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------------------------------------------------- Precision Farming Yielded High Profits in Tamil Nadu Rajamani‚ a young farmer of Pullagoundan pudur village‚ Coimbatore district‚ Tamil Nadu practiced conventional farming in growing vegetable crops like onion‚ chilli and turmeric in the red sandy loam soil. But the gained benefits were not as good as expected. He participated in a training on precision farming organized by Directorate of Extension Education ‚ Tamil Nadu Agricultural University
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Malayan Law Journal Unreported/2010/Volume /Affin Bank Berhad v Precision Tube Product (Malaysia) Sdn Bhd & Ors - [2010] MLJU 119 - 9 February 2010 [2010] MLJU 119 Affin Bank Berhad v Precision Tube Product (Malaysia) Sdn Bhd & Ors HIGH COURT (JOHOR BAHRU) VERNON ONG LAM KIAT‚ JC GUAMAN NO (MT-1) 22-313-2005 9 February 2010 Sivapakiam Krishnan (H. M. J. Shaharom & K. S. Wee) for the plaintiff Ng Chew Hor (Ng. Fan & Associates) for the fourth defendant Vernon Ong Lam Kiat‚ JC GROUNDS OF JUDGMENT
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