COLGATE PALMOLIVE - THE PRECISION TOOTHBRUSH CASE ANALYSIS QUESTIONS 1. List and briefly discuss the changes occurring in the toothbrush category and Colgate Palmolive’s competitive position. The greatest change happening is the move of the consumers from value segment to the professional segment. Their professional brush market has increased. They are now trying to introduce a new toothbrush to the market which should be in a segment of its own. This toothbrush should get them in the super premium
Premium Marketing Toothpaste Colgate-Palmolive
CASE STUDY COLGATE PALMOLIVE COMPANY THE PRECISION TOOTHBRUSH REPORT Submitted By Group-2‚ Section-D Abhishek Chowdhary‚ PGP2011507 Baljinder Singh‚ PGP2011587 Jubin Mahajan‚ PGP2011668 Rishabh Ratna‚ PGP2011825 Roopak Bhartee‚ PGP2011833 Vasanth C‚ PGP2011930 Vineeta Singh‚ PGP2011940 Executive Summary The Colgate-Palmolive case involves the Precision toothbrush‚ which was entered into the market in 1993 by Colgate-Palmolive. This marketing plan summarizes the company’s
Premium Toothpaste Marketing Procter & Gamble
Colgate Palmolive With a continuous expansion in it’s product line‚ Colgate-Palmolive is taking on the look of one of the most stable stocks on the exchange. Colgate has a wide variety of products sold around the globe including‚ Colgate Toothpastes‚ Speed Stick Deodorants‚ Ajax Surface Cleaner‚ and Hill’s Science Diet foods for house pets. Colgate was founded in 1806 in New York City on Dutch Street by William Colgate as a starch‚ soap and candle business. Colgate produced soaps and
Premium United States Patient Customer
Colgate Palmolive With a continuous expansion in it ’s product line‚ Colgate-Palmolive is taking on the look of one of the most stable stocks on the exchange. Colgate has a wide variety of products sold around the globe including‚ Colgate Toothpastes‚ Speed Stick Deodorants‚ Ajax Surface Cleaner‚ and Hill ’s Science Diet foods for house pets. Colgate was founded in 1806 in New York City on Dutch Street by William Colgate as a starch‚ soap and candle business. Colgate produced soaps and perfumes
Premium Colgate-Palmolive
FACTORSBranding: Should the name of the product on the package and in advertising be "Colgate Precision" or as "Precision by Colgate"Communication and promotion: This is an effective way to pull a market share because it is hard to increase primary demand unless stealing sales from existing productsMajor competitors in the super-premium segment: Oral-B‚ Reach Advance Design‚ Crest Complete‚ and Aquafresh FlexDifferential pricing structure: Niche market vs. Mainstream marketDifferent advantages/ disadvantages:
Premium Oral hygiene Economics terminology Baby boomer
1.0 Introduction Colgate- Palmolive is one of the leading consumer product organizations that have been dealing its products in worldwide. Colgate- Palmolive is an America based company and has many branches all over the world. One of the branches is located in Malaysia. Colgate- Palmolive (M) Sdn Bhd focusing their product segment on toothpaste and toothbrush. Both products are very competitive presently in Malaysia market. At the present‚ Colgate is implementing Activity-Based Costing (ABC) method
Premium Toothpaste Activity-based costing Costs
In 1991 and 1992 Colgate-Palmolive (CP) been a dominant force in the Oral Care industry‚ mainly in the toothbrush segment. CP has been an successful company since the introduction of Colgate Plus‚ a toothbrush with a diamond-shaped head‚ in 1985. CP has consistently continued with research and development since the Colgate Plus breakthrough. However‚ when Aim entered the market in 1987‚ they focused on comfort‚ which made Colgate’s market share suffer. CP has a unique toothbrush that is sure to be
Premium Marketing
Colgate-Palmolive Company (NYSE: CL) is an American diversified multinational corporation focused on the production‚ distribution and provision of household‚ health care and personal products‚ such as soaps‚ detergents‚ and oral hygiene products (including toothpaste and toothbrushes). Under its "Hill’s" brand‚ it is also a manufacturer of veterinary products. The company’s corporate offices are on Park Avenue in Midtown Manhattan‚ New York City. In 1806‚ William Colgate‚ himself a soap and
Premium Colgate-Palmolive
Colgate-Palmolive (CP)‚ the leading retail toothbrush manufacturer in the United-States is looking to expand its market share by entering into the competitive high-end toothbrush market segment with the introduction of its technologically innovative Precision. Though the product ’s introduction promised highly profitable returns‚ it also presented Colgate with a number of challenges including a significant financial investment‚ fierce competition‚ manufacturing limitations‚ and potential cannibalization
Premium Marketing
WAC for Colgate-Palmolive "The Precision Toothbrush" Introduction Colgate-Palmolive (CP) is a global leader in household and personal care products‚ with over $6.06 billion in sales and a gross profit of $2.76 billion. CP’s five-year plan emphasizes new product launches and entry into new geographic markets and a continuing focus on core consumer products. Although international sales remained CP’s strong suit‚ accounting for 64% of sales and 67% of profits in 1991‚ the company faced tough competition
Premium Oral hygiene Marketing Toothpaste