Chapter 1 An overview of logistics Economic impacts of logistics Economic utility (the value or usefulness of a product in fulfilling customer needs or wants) 4 general types: * Possession utility : the value or usefulness that comes from a customer being able to take possession of a product * Form utility : a product’s being in a form that can be used by the customer and is of value to the customer(allocation; smaller quantities that are desired by customers) * Place utility :having
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determine the best marketing strategy for the launch of the new Colgate Precision. The issue can be divided into the following four major areas: 1. Positioning: Which market should be targeted? 2. Branding: Should Colgate make the most of the company’s brand? 3. Communication & Promotion: How does Colgate distribute its advisement expenditures among products? How much should Colgate invest in advertising Colgate Precision? 4. Channel: Which distribution channel should Colgate use? Our team must analyze
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AN INTRODUCTION TO LINER SHIPPING BUSINESS NATURE AND SCOPE OF LINER SHIPPING BUSINESS: LINER SHIPPING BUSINESS A BRIEF HISTORICAL PERSPECTIVE OF SHIPPING THE MAIN CHARACTERISTICS OF LINER SERVICE THE MAIN CHARACTERISTICS OF TRAMP SERVICE TYPES OF LINER SERVICE OPERATORS THE IMPORTANCE & NEED FOR LINER SERVICE LINER TRADE ROUTES A BRIEF HISTORICAL PERSPECTIVE OF SHIPPING: The spirit of enquiry - looking beyond the forests‚ mountains‚ deserts & oceans. The era of explorations
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exploration and whether their impact is long- or short-lived. The LNG tanker market is a market highly specialized and sophisticated with some of the most complex and expensive vessels on its hands. As is the case with most transport modes‚ also LNG shipping is derived from the demand and supply of its underlying commodity: natural gas. Natural gas is one of the major energy sources and looking at increasing crude oil prices and emission control regulations in both the US and Europe‚ it might become
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CASE STUDY: SENSODYNE OVERTAKES COLGATE IN SENSITIVE CATEGORY INTRODUCTION The sensitive toothpaste segment accounts for less than 10% of the country ’s Rs 5‚400-crore toothpaste market at Rs 470 crore‚ but is growing at 50% a year. Oral care giant Colgate Palmolive‚ which controls about 53% of the country ’s toothpaste market‚ has been selling its Sensitive brand in India since the last seven years. India had very low levels of awareness on the condition of tooth sensitivity. Over the past
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through using Colgate Total toothpaste. When determining what the consumer’s problem‚ one should consider their needs beyond just the physical such as toothpaste only a hygiene product. It’s a cure for low self-esteem and will make them feel confident if they have control over their bad breath. Physiological advertise based on sex appeal‚ the outgoing success of sexual appeals at the gender‚ impulse‚ and inhibition level depends on the level of congruency the appeal has with Colgate Total. Safety
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1.)The major strategic and ethical issues faced by Colgate in its partnership took many different forms. Colgate did not have any management rights in agreement with Hawley and Hazel. Another issue was the fact that there was dissatisfaction with the logo and name of the toothpaste created by Hawley and Hazel called “Darkie” toothpaste. Some people had a problem with this because they thought it was racially offensive. think that Colgate should have dropped their partnership with Hawley and
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Abstract The rapid development of global commerce has drove logistics to reduce products lifecycles‚ increase response and action efficiency and optimize investments of inventory for current businesses. Therefore‚ logistics plays a pivotal role in nowadays commerce. The objective of the report is to discuss and evaluate the existing logistics theories. Whereas‚ DHL will be selected as a case study so as to get a further understanding on logistics according to the analysis result. Introduction As with
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Logistics is the process of strategically managing the procurement‚ movement and storage of materials‚ parts and finished inventory (and the related information flows) through the organization and its marketing channels in such a way that current and future profitability are maximized through the cost-effective fulfilment of orders. supply chain management The management of upstream and downstream relationships with suppliers and customers to deliver superior customer value at less cost
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Strengths Brand effect and brand benefit China Ocean Shipping Company (COSCO) is Chinas largest leading group in global shipping‚ ranking the 327th in Fortune Global 500. Also‚ COSCO is one of the top 5 container liner in the world. Therefore‚ there are lots of global investors and vendors choose COSCO. Wide range of business COSCO provided wide range of service. For shipping‚ it provided container shipping‚ bulk shipping‚ tanker shipping and passenger shipping. COSCO also takes a role in terminal business
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