ClinicHindustan Unilever ltd Pepsodent Oral care Closeup Axe Deodorants Rexona Color cosmetics Lakme Ayurvedic Ayush • Pepsodent has established itself as a strong‚ reliable brand commanding the second place in terms of market share next to Colgate from Colgate-Palmolive Ltd.• The product line of Pepsodent is wide spread right from lower end to the higher end addressing the basic needs of decay protection & advanced whitening to specific medical needs with Pepsodent G gum care and Pepsodent Sensitive.•
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Volkswagen (VW) means ‘people car’ in German. It is the biggest automakers in German and second biggest automakers in the world. It founded by Ferdinand Porsche in Wolfsburg‚ Germany at 28 May 1937. Recently‚ VW has three cars in the top 10 list of best selling cars. They are Volkswagen Golf‚ Volkswagen Beetle‚ and Volkswagen Passat. Martin Winterkorn‚ the chairman of the board of management has pronouncements Strategy 2018. The Strategy 2018 is focus on positioning the Volkswagen Group to overtake
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cuts. CEO Bob McDonald‚ executed this plan to bring a wider range of consumers to P&G products at lower prices TIDE NATURALS CHEAPER than TIDE Tide Natural was created to compete with emerging markets and companies such as Unilever and Colgate-Palmolive Strategy: Create a wide variety of branded products at a variety of price points Product affordability for everyone! TIERS ARENT JUST FOR TRADE-UPS ANYMORE "Touching more consumers is not just marketing jargon‚ Procter & Gamble needs to
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Attitude towards change-competitive products REPORT BY SANTOSHI .M SRIVIDHYA.M INTRODUCTION: Attitudes are overall evaluations that express how much we like or dislike an object or an action. Attitudes are learned‚ and they tend to persist over time. We also have attitudes toward brands‚ product categories‚ ads‚ people‚ countries‚ types of stores‚ universities etc. Attitudes guide our thoughts (the cognitive function)‚ Influence our feelings (the affective function)‚ and Affect our behavior
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PepsiCo‚ Inc.‚ retired executive Joshua Cooper Ramo Kissinger Associates‚ Inc.‚ vice chairman James G. Shennan‚ Jr. Trinity Ventures‚ general partner emeritus Clara Shih Hearsay Social‚ Inc.‚ chief executive officer Javier G. Teruel Colgate-Palmolive Company‚ retired vice chairman Myron E. Ullman‚ III U.S. and International retail chief executive officer (retired) Craig E. Weatherup (Presiding Independent Director) Pepsi-Cola Company‚ retired chief executive officer Audit and Compliance
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5 Crest…………………………………………………………………………………….5 History………………………………………………………………………………5 Types………………………………………………………………………………..6 Pricing………………………………………………………………………………6 Target Markets……………………………………………………………………...6 Advertising………………………………………………………………………….7 Colgate………………………………………………………………………………….7 History………………………………………………………………………………7 Types………………………………………………………………………………..8 Pricing………………………………………………………………………………8 Target Markets……………………………………………………………………...8 Advertising………………………………………………………………………….8 Arm & Hammer
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Gamble with $4.3 billion cosmetics retail sales‚ Estee Lauder‚ Avon‚ and Revlon. L’Oreal‚ a subsidiary of Nestle‚ dominated the world market with $5.9 billion in retail sales‚ followed by Procter & Gamble‚ Avon‚ Unilever‚ Shiseido‚ Revlon‚ Colgate-Palmolive‚ Estee Lauder‚ SmithKline Beecham‚ and Gillette. Retail sales by the U.S. direct selling cosmetics industry were estimated at $5 billion in 1992. Cosmetics companies used two approaches to direct selling: the repetitive person-to-person method
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Colgate-Palmolive: Cleopatra (1)Evaluate the results of the market survey carried out in advance of the release of “Cleopatra” after analysing the Canadian soap market. If you believe the market survey was not appropriate‚ explain specifically how you would have modified it. The results of the market survey carried out in advance of the release of “Cleopatra” were less significant in confirming that there was a real strong demand for Cleopatra in the target Quebec market. This is mainly because
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Case Issues 1. Top Management- How will having a new CEO and CFO affect Time Warner? 2. Financial Position- AOL is putting a strain on Time Warner ’s Financials. 3. Human Resources- How will the Writers Guild Strike affect Time Warner? I. Current Situation Time Warner Inc. is a leader in the media and entertainment industry. Its businesses include interactive services‚ cable systems‚ film entertainment‚ television networks and publishing. Its individual businesses are AOL‚ Time Warner Cable
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make Dabur India’s best FMCG company by 2004. In the same year‚ Dabur revealed plans to increase the group turnover to Rs 20 billion by the year 2003-04. To achieve the goal‚ Dabur benchmarked itself against other FMCG majors viz.‚ Nestle¢‚ Colgate-Palmolive and P&G. Dabur found itself significantly lacking in some critical areas.
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