MGTC05 Case Analysis Colgate-Palmolive Company: The Precision Toothbrush Problem Definition Colgate-Precision (CP) held the number one position in the US retail toothbrush with 23.3% volume share in 1991; they are a global leader in household and personal care products. They currently have 2 toothbrush products in the market‚ but have been working on a three-year project in developing a technologically superior toothbrush into the market. This product‚ tentatively named Colgate Precision will be
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Problem Statement The aim of this report is to analyze the two different launch strategies (as a niche or a mainstream product) for Colgate Palmolive ’s new toothbrush‚ Precision‚ and choose the one that is the most suitable in the face of the market competition and consumer needs. The report also aims to make recommendations for the positioning‚ branding‚ communication and promotion of the product under the chosen strategy. Situation Analysis Company: In 1991‚ CP held 43% of the world toothpaste
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COLGATE - PALMOLIVE COMPANY: THE PRECISION TOOTHBRUSH I-SYNOPSIS In 1992‚ Colgate-Palmolive (CP) was the global leader in household and personal care products like toothbrushes and toothpastes. In 1991‚ its sales topped at $6 billion and profits at $2.76 billion and it cornered 43% of the world’s toothpaste market and 16% of the world’s toothbrush market. It was also the leader in retail toothbrush sales in the United States. Prior to the 1990s‚ consumers were satisfied with
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HRM and Colgate-Palmolive Colgate-Palmolive is a $6 billion a year personal products giant which earns two-thirds of its revenues outside the United States. In the early 1980’s Colgate realized that if it were to be successful in the rapidly changing international business environment‚ it would have to develop a more transnational orientation. Colgate wanted to become transnational and develop an international cadre of executive managers. In 1987‚ the Human Resources Division had to develop a plan
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India: A Growing Link in the Global Supply Chain A look at the nation’s success stories‚ and the challenges that persist‚ in autos‚ oil‚ power‚ steel‚ and electronics With more than 500‚000 new engineering graduates each year‚ India is in a strong position to be an engineering powerhouse. But while India is one of the biggest players in the services and information technology sector‚ the same cannot be said of our supply chain and engineering capability. India’s manufacturing exports still amount
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COLGATE-PALMOLIVE Colgate-Palmolive Company (NYSE: CL) is an American diversified multinational corporation focused on the production‚ distribution and provision of household‚ into two product segments: Personal and Home Care‚ and Pet Nutrition‚ known for its toothpaste and oral hygiene products (including toothpaste and toothbrushes). Colgate-Palmolive is one of the world’s largest Consumer Products companies by market share with commercial presence on six continents. Founded in 1806‚ Colgate-Palmolive
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SAP Excellence Series Editors: Professor Dr. Dr. h.c. mult. Peter Mertens Universität Erlangen-Nürnberg Dr. Peter Zencke SAP AG‚ Walldorf Gerhard F. Knolmayer‚ Peter Mertens Alexander Zeier and Jörg Thomas Dickersbach Supply Chain Management Based on SAP Systems Architecture and Planning Processes With 77 Figures and 11 Tables 123 Prof. Dr. Gerhard F. Knolmayer University of Bern Institute of Information Systems Engehaldenstrasse 8 CH-3012 Bern Switzerland Dr. Alexander Zeier Deputy
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1 – TBS 908: Supply Chain 12/04/2013 2013 Violaine Carron de la Morinais Assignment 1 – TBS 908: Supply Chain 12/04/2013 How did MacDonald’s change its supply chain to fit the Indian market? How did MacDonald’s change its supply chain to fit the Indian market? Table of Contents Introduction 2 1. McDonald’s western supply chain 2 1.1 Theory of the three-legged stool 2 1.2 The Suppliers 3 1.3 The Franchisees 4 1.4 The Forecasting demand 4 1.4 Supply chain map 5 2. McDonald’s
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Supply Chain Management SUPPLY CHAIN ASSIGNMENT ON SUBMITTED TO- MS HARLEEN SAHNI SUBMTTED BY- ANKKIT RAJ McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers daily in 119 countries. Headquartered in the United States‚ the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald and in 1948 they reorganized their business as a hamburger stand using production
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Colgate Marketing Oral hygiene in the hinterlands Colgate Colgate. The world’s most recognizable oral care brand‚ it belongs to the Colgate-Palmolive Company. Colgate was the first toothpaste in a collapsible tube‚ introduced in 1896. It is a worldwide household name and synonymous with the product itself in various regions. Colgate-Palmolive has its presence in about 200 countries. Colgate in India Present in India since the 1930s‚ Colgate is almost synonymous with toothpaste in the Indian
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