(1)colgate (2)closeup (3)pepsodent (4)dabur red (5) sensodyne Intro about toothpastes Earlier in India‚ oral hygiene was the domain of local home made ayurvedic powders and natural herbs. The history of toothpaste industry in India can be traced back to the year 1975. Now‚ the awareness regarding oral hygiene in the Indian society has increased and thus many companies have come up with their brands of toothpaste. The first toothpaste to enter the Indian market was Colgate. In recent years the
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of children had increase. |0.05 |3 |0.15 | |2. Standard of socialization has increase. |0.20 |4 |0.80 | |3. Career opportunity. |0.05 |1 |0.05 | |4. Support core business economy. |0.15 |3 |0.45 |
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Decision Making; Solvay Group: International Mobility and Managing Expatriates Decision making with other members in organization is very important because every action needed decision making‚ planning a business‚ managing performances‚ care the employee and customers‚ every time every actions based on decision making. Then‚ how can we make a good decision? Rational choice paradigm Decision making is the conscious process of making choices among alternatives with the intention of moving
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COLGATE Business Overview Colgate Objectives Organization Structure $10.6 Billion Revenue (2005) Operating in 200 Countries 70% of sales outside the US Compete in Oral Personal & Home Care; Pet Nutrition segments Brands: Colgate‚ Palmolive‚ Speed Stick‚ Ajax‚ Hills Science Diet Consistent unit volume‚ revenue and gross margin growth. Focus on high margin core businesses. Case Facts: Colgate Max Fresh Colgate Max Fresh (CMF) launched in 2004 Less cannibalization than expected More
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The Zappos Way of Managing How Tony Hsieh uses relentless innovation‚ stellar customer service‚ and a staff of believers to make Zappos.com an e-commerce juggernaut -- and one of the most blissed-out businesses in America. By Max Chafkin | May 1‚ 2009 "What would make you happier in your life?" Tony Hsieh asks me this question as we sit at a booth with half a dozen young people in one of those absurdly lavish lounges that can be found only in Las Vegas. It’s called Lavo‚ setting of recent
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CASE: Colgate Max Fresh: Global Brand Roll-Out (HBS 9-508-009) Colgate Max Fresh (CMF)‚ a new toothpaste formula with patented breath-freshening technology‚ had been introduced in the U.S. and was in the global pipeline for 2005. Nigel Burton‚ president of global oral care at Colgate-Palmolive Company (CP)‚ had on his desk the proposed marketing launch plans for CMF in China and Mexico. Each plan sought to maximize business potential in the local market. Burton needed to assess these plans
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Women need air-miles to improve their international career prospects‚ but the first challenge many ambitious women face is landing an assignment in the first place. Natasha Gunn writes. Women need air-miles to improve their international career prospects‚ but the first challenge many ambitious women face is getting an assignment in the first place. Natasha Gunn looks at the issues involved and examines the possible root of the problem. Shelley Wheeler‚ who works for a multinational energy company
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Case Studies Kao Corporation1 Background The Kao Corporation is Japan’s largest soap and cosmetic company. They have developed from being a minor player to being number two in the Japanese market in less than ten years and are the sixth largest soap and cosmetic company in the world. Innovation Claim to Fame Kao was founded in 1890 as the Kao Soap Company with the motto‚ ‘Cleanliness is the foundation of a prosperous society’. In the 1940s Kao launched the first Japanese laundry detergent
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doing’‚ operate under sense of danger‚ meeting immediate challenges‚ focus on short term‚ quickly develops and reinforces team and team loyalties‚ rotation every 12 months‚ no formal training‚ no continuity for developing people‚ Career - little career planning‚ career developed through interpersonal networks & driven by opportunities‚ most recruits stayed for 2 to 3 years‚ no management development‚ those remain and reach top of HQ –mostly Swiss male (old school boys club) CURRENT CHALLENGES –
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BX2051:03 MANAGING PEOPLE Singapore Campus‚ Study Period 52‚ 2013 BX2051: MANAGING PEOPLE SUBJECT GUIDE 2013 Study Period 52‚ Singapore Campus Contents Contents .............................................................................................................................. 1 1. School Overview.............................................................................................................. 1 2. Subject at a Glance .................................................
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