Marshall School of Business University of Southern California MARKETING 560 MARKETING STRATEGY AND POLICY Spring‚ 2011 Faculty: Dennis A. Schorr‚ Ph.D. Office: ACC 226 Phone: 740-5041 E-mail: dschorr@marshall.usc.edu Office Hours: Mon. 3:30-5:30 P.M. or by appointment Course Objectives: In general‚ this course provides you with the opportunity to learn how to apply course material regarding the design and implementation of marketing strategies to various
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If Colgate-Palmolive wants Cleopatra to be successful in Canada‚ they need to make a few major changes to their strategy. As seen from the first assignment on segment attractiveness‚ the Canadian soap market has matured and the only way to grow is by drawing more market share from competitors. Although they targeted the correct segment by focusing on Skin Care‚ they made several mistakes by making assumptions and conducting incomplete research before product launch. Colgate-Palmolive should hit
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SWOT Strengths ColgateColgate-Palmolive is recognized as the world’s leader in personal care sales which included oral hygiene products like toothbrushes and toothpastes. In 1991‚ its sales topped at $6 billion and profits at $2.76 billionand as it cornered 43% of the world’s toothpaste market and 16% of the world’s toothbrush market. In the United States‚ the world’s largest market‚ ColgateColgate-Palmolive holds the number one spot in toothbrush sales with a market share of 23%. From these
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Executive Summary Colgate Palmolive is a well-reputed company with a large series of its well-known products having different varieties in terms of flavour. Colgate Palmolive is the world leader in oral care industry. They cater the need of different segments by offering innovative products. The main objectives of this study is to analyse the existing channel strategies‚ physical distribution‚ sales force design and marketing strategies of Colgate Palmolive in India and recommend the improvement
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Colgate Toothpaste MARKETING MIX ANALYSIS “Stronger Say Bhe Strong Mera COLGATE” Introduction: Marketing strategies serve as the fundamental underpinning of marketing plans designed to reach marketing objectives. It is important that these objectives have measurable results. They are also influenced by a range of microenvironmental factors. Marketing strategies are dynamic and interactive. They are partially planned and partially unplanned. In our point of view Colgate management is using very
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Case Analysis: Colgate-Palmolive Precision Toothbrush Monique Priestley Winter 2011: MCDM COM588 Digital Media Marketing & Branding Rick McPherson/Brian Marr Monique Priestley Winter 2011: MCDM COM588 Digital Media Marketing & Branding Table of Contents Analysis & Strategy Executive Summary Situation Analysis Strategic Alternatives Proposed Strategy 1 1 1 2 3 4 4 5 5 6 6 6 7 7 7 8 8 9 9 9 i Appendix A: Competitive Strategy Porter’s Generic Strategies Applied
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Eric Ulrichs International Marketing Prof. Folkers CMF Study 2-5-08 Colgate Max Fresh Case Study The Colgate Max Fresh: Global Brand Roll-Out article presented a case of Colgate-Palmolive Company and the process of taking a new product‚ Colgate Max Fresh‚ global. Colgate-Palmolive had the leading value market share of toothpaste in the U.S. 2004 with 34.8% and Crest from Proctor & Gamble close behind at 31.6%. Colgate also had a commanding lead in the international market with a global toothpaste
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Activity 4: Colgate-Palmolive Case Study – Product and Pricing Strategy Gina L Lawrence MBAO209-MGT-541-A: Applied Marketing Management Indiana Wesleyan Instructor: Janis McFaul June 27‚ 2011 I have read and understand the plagiarism policy as outlined in the syllabus and the sections in the Student Bulletin relating to the IWU Honesty/Cheating Policy. By affixing this statement to the title page of my paper‚ I certify that I have not cheated or plagiarized in the process of completing
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Through the years... Colgate has worked tirelessly towards continuously developing and executing unswerving and long-term initiatives that have spread the importance of good oral health and hygiene to people across boundaries. As a responsible oral care market leader‚ Colgate remains committed to bringing oral care awareness to the masses through various valuable programs. The recent interactive campaign of ‘Ask the Dentist’ is one such mammoth initiative which makes it easy for the common
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c.aspx Seeking Alpha‚ 2012. Don’t jump the gun on procter and gamble. [online] Available at: http://seekingalpha.com/article/317007-dont-jump-the-gun-on-procter-gamble Seeking Alpha‚ 2012. Colgate Palmolive dividend stock analysis [online] Available at: http://seekingalpha.com/article/923911-colgate-palmolive-dividend-stock-analysis (CP)
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