The Association of Business Executives International Business Case Study Unilever Afternoon‚ 4 December 2012 This is an open-book examination and you may consult any previously prepared written material or texts during the examination. Only answers that are written during the examination in the answer book supplied by the examination centre will be marked. 6IBCS1212 © ABE 2012 Notes l As in real life‚ anomalies may be found in this Case Study. Please simply state your assumptions
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Indian companies now-a-days. A number of companies in FMCG‚ consumer durables as well as telecom sector have adapted strategies to expand their base in rural market. Among those who have already taken remarkable initiative in rural market are HLL‚ Colgate‚ LG Electronics‚ Philips‚ BSNL‚ LIC‚ CavinKare‚ Britannia and Hero Honda. Rural Marketing in simple word is planning and implementation of marketing function for rural areas. Rural marketing has been defined as the process of developing‚ pricing‚
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(Excerpt) Research and Investment Forecast Evaluation of Toothpaste Market in China‚ 2011-2015 Research and Investment Forecast Evaluation of Toothpaste Market in China‚ 2011-2015 (Excerpt) Huidian Research Publication Date: May 2012 (Excerpt) Research and Investment Forecast Evaluation of Toothpaste Market in China‚ 2011-2015 11. Consumer Market Analysis of China’s Toothpaste Industry 11.2 Target Consumer Group Research of Toothpaste Products 11.2.3 Consumer Views to Demanded
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FMCG Industry Introduction The fast moving consumer goods (FMCG) sector is a large and important part of almost every economy in the world‚ insofar as the products associated with the industry represents a big part of every consumer budget. The goods produced by the industry are basically necessities and the inelastic nature of the goods makes their impact on economies worldwide significant. The FMCG are sometimes referred to as consumer packaged goods and the various products are characterized
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measure the success. A. Campaign OverviewHill ’s OverviewHill ’s Pet Nutrition‚ Inc. was started in 1943 by a veterinarian who helped treat a dog with kidney problems with a special diet. The company was purchased by Colgate-Palmolive in 1976‚ and saved from being sold by a savvy CEO of Colgate who saw
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RURAL MARKETING An Overview Trends indicate that the rural markets are coming up in a big way and growing twice as fast as the urban as many ’middle income and above’ households in the rural areas as there are in the urbanareas.The share of FMCG products in rural markets is 53%‚ durables boasts of 59% market share. The number of middle and high income households in rural India is expected to grow from 80 million to 111 million by 2008. In urban India‚ the same is expected to grow from 46 million
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Dissertation Report On Buying Behaviour for FMCG SUBMITTED TOWARDS PARTIAL FULFILLMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT (Approved by AICTE‚ Govt. of India) ACADEMIC SESSION 2011 – 2012 [pic] Submitted By: Krishn Kumar Sharma DM-1119 Batch 2011-2013 UNDER THE GUIDANCE OF DR. SARJUE PANDITA AJAY KUMAR GARG INSTITUTE OF MANAGEMENT 27Km Stone‚ Delhi-Hapur Bypass Road‚ P.O. Adhyatmik Nagar‚ Ghaziabad-201009 Acknowledgement I dedicate this page to all those who have silently or
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HRM in a Changing Environment: The Challenges Today’s organizations are facing challenges upon following levels: i. Environmental Challenges ii. Organizational Challenges iii. Individual Challenges i. Environmental Challenges Environmental challenges refer to forces external to the firm that are largely beyond management’s control but influence organizational performance. They include: rapid change‚ the internet revolution‚ workforce diversity‚ globalization‚ legislation‚ evolving work and
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Under the influence of many songs like “You Don’t Own Me”‚ women in the society started to take the revolutionary thoughts into actions. One of the most pioneering feminist leaders was Gloria Steinem. After graduating from Smith College in 1956‚ Steinem chose to travel to India and continue to study instead of getting married as many other women at the time‚ and later‚ she established her career as a freelance writer. One of her most famous article was about her experience in the New York City’s
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Supply Chain Management and Business Approach: An Overview Cynthia Joseph August 15‚ 2010 Table of Contents Introduction………………………………………………………………………………….6 The Role of SCM…………………………………………………………………………….6 SCM Business Value Framework……………………………………………………………8 Developing Supply Chain Strategy…………………………………………………..9 Managing the Uncertainty………………………………………………………….10 Technology’s Role in SCM………………………………………………………………...11 Why Implement Supply Chain Management………………………………………
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