Toothpaste is the category chosen for this excercise. The oral care market in India is huge‚ about Rs 4400 crores of which toothpaste is about Rs 3200 crores (as of April 2010).The toothpaste market is flooded with brands(Colgate total‚ colgate active salt‚colgate gel‚peposodent‚close up‚meswak‚babool to name a few) with very little value proposition for the brands to talk about and hence very little‚ if any‚ distinctive personalities for them.Colgate is the maket leader with about 50% of the share
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toothpaste? □ Colgate □ Sensodyne □ Aquafresh □ Oral B □ Other (pls. specify) _________________ 2. What attracts you to the product you have chosen? : a. Packing (tube‚ box color) □ Yes □ No b. Flavor □ Yes □ No c. Quality □ Yes □ No d. Price □ Yes □ No 3. Have you ever had any side-effectuestionnaire Preparation of project on consumer awareness amongst household items. Respondent Details: - 1. What is your favorite brand of toothpaste? □ Colgate □ Sensodyne
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Question 1‚ part (a) What is elasticity? The term elasticity is defined as a way to measure how responsive doe’s quantity demanded or quantity demanded towards its determinants (Mankiw‚ 2008). In this world today‚ every government need revenue or income in order to increase the welfare of citizens and improve the country itself. One of the ways that government use in order to increase their revenue is by taxation. To do so‚ government needs to impose taxes on goods and services. If tax is imposed
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Cheslee Morgan Felux Period 4 January/February 2013 “If I rub my hands with it‚ soap foams‚ exults… The more complaisant it makes them‚ supple‚ Smooth‚ docile‚ the more slobbers‚ the more Its rage becomes voluminous‚ pearly… Magic Stone! The more it forms with air and water Clusters of scented grapes‚ Explosive… Water‚ air and soap Overlap‚ play At leapfrog‚ form Combinations less chemical than Physical‚ gymnastical‚ acrobatical Rhetorical? There is much to say about soap.”
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acquisition by P&G hasn’t paid off —yet • Gillette’s businesses have been a drag for P&G • Sales growth projections have been under met • Most of Gillette ’s senior managers have left. • P&G ’s stock has lagged behind key competitors ’‚ including Colgate-Palmolive Co. and Unilever • Efforts to expand Gillette and Venus brands have not been too successful-fewer people shave since they’re unemployed or don’t go out as much • There have been more international success (Europe‚ Brazil‚ Asia KEY STAKEHOLDERS:
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TITLE: RURAL MARKETING STRATEGIES - WITH REFERENCE TO FMCG PRIYANKA .M ‚ M.B.A‚ I year PRIST SCHOOL OF BUSINESS PRIST UNIVERSITY PUDUCHERRY CAMPUS Abstract- This study provides a bunch of knowledge about demand of different FMCG products in rural areas as well it also provides a detail knowledge about the consumer preference towards different FMCG products. The report also provides the details about the history of FMCG sector in rural India. Now at the present time‚ rural
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| | USA | Environment | Competition | - Since the 90s ‚ all thoothpastes in the US offered fluoride protection - Main competitors are represented by : Procter&Gamble (Crest)‚ GlaxoSmithKline (Aquafresh‚ Sensodyne)‚ and Churc &Dwight (Arm&Hammer‚ Close-up‚ Mentadent‚ Aim‚ Pepsodent)- Growth of Crest’s value hare of the retail toothpaste market thanks to new product intiatives such : * Crest+Scope which is positioned as a toothpaste and mouthwash product that also whitened teeth(achieved
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Major findings about the involvement levels: Consumer involvement refers the amount of information processing and the degree of importance a consumer attaches to a product. Low involvement purchases require very limited information processing whereas high involvement purchases require complex decision making. Both have a significant effect on consumer behavior. From Exhibit 6‚ Table 1‚ with respect to each of the habits and practices‚ a set of inferences can be derived about the involvement levels
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Katie Key Dr. Flippen Contemporary History 11-12-2014 Women’s liberation movement of the 1960’s Imagine what the life of a woman was before the 1960’s. The life that she had called her own was beyond far from perfect‚ and this was just behind closed doors. These ladies were denied of what basic rights they had‚ they were then trapped in a home that they created not just for themselves‚ but also for their family‚ and not to even mention the discrimination that they faced in the workplace. Then‚ here
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INDUSTRIAL COURT OF MALAYSIA CASE NO. 10/4 - 174/08 BETWEEN ENCIK HARUN BIN HASSAN AND OCEANPAC SDN. BHD. AWARD NO. 185 OF 2010 Before Venue Date of Reference Dates of Mention Dates of Hearing : : : : : Y.A. TUAN FREDRICK INDRAN X.A. NICHOLAS CHAIRMAN (Sitting Alone) Industrial Court of Malaysia‚ Perak Branch 19 December 2007 13.3.2008‚ 15.4.2008‚ 20.5.2008‚ 5.8.2008 and 7.10.2008 29.4.2009 and 30.4.2009 : : : 15 June 2009 20 July 2009 5 November 2009 Claimants’ Written Submission Company’s’ Written
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