Yuan Ye (Carol) IBT07148 Transactional and Transformational Leadership [pic][pic] To: Nour Akalay Management June ‚ 2008 Transactional and Transformational Leadership Leadership has been an important topic in the social sciences for many years. Recently‚ renewed interest in the concept of leadership has been aroused. “The resurgence of interest in studying the topic of leadership appears to be accompanied by an acceptance of the distinction
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customers’ requiremnts and it is more profitable than positioning as a main-stream product (refer to Exhibit 3). 2) Branding: CP should use brand extension strategy rather than line extension strategy for the Precision because the general image of Colgate brand is known as a medium quality product so the change of the customer’s perception about CP product is essential to the success of this high quality product. 3) Communication Strategies: CP should be focused on showing customers testimonial
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SUBMITTED BY- SHREYA SHARMA SEC-F 12BSPHH010990 SEAT NO.-72 MBA SEM I Liril is a popular soap brand sold‚ to a large degree‚ in India‚ and Asia‚ as well as a few places in Europe. Liril is one of the oldest and popular soap brands. It has been consistent in bringing alive freshness. Liril has managed to create breakthrough advertising over the years (like Liril Girl). It has always had an excellent distribution network across India. Liril was launched in the 70s as freshness
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Stock Purchases and Why 1. Colgate is a company that was going up when I purchased them. They have special offers‚ community programs‚ and sustainability systems. As stereotypical as this is‚ the Latinos love Colgate and they are the fastest growing population in the United States‚ therefore‚ Colgate is being invested in a lot and continuing to go up. Colgate produces a necessity. No matter what‚ the chances of people no longer needing tooth paste are very low. I chose this over any other
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Brand Extensions are an important brand growth strategy The popularity of ‘Brand extensions’ rose since 1990s‚ with the increase in competition and the high costs of developing new brands (Chernatony & McDonald‚ 2002). This concept has been derived by marketers to optimize sales and profits by launching new or modified products under the parent brand name. In definition ‘Brand extension’ is using the leverage of a well-known brand name in one category to launch a new product in a different category
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When asked about the awareness level of different brands of oral care products the Colgate and Close-up are the ones that have highest recall value and come instantaneously and it is followed by Pepsodent‚ Oral B and Vicco [S11] COULD YOU TELL ME ANY ORAL CARE BRANDS YOU ARE AWARE OF? UNAIDED When asked people to think for a while and tell us the name that they can recall Close-up‚ Pepsodent and Colgate again comes neck to neck closely followed by Babool‚ and Anchor White. [S11] COULD
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------------------------------------------------- Strategic Analysis ------------------------------------------------- Procter & Gamble: The Beauty/Feminine Care Segment of the Consumer Goods Industry Executive Summary 3 Introduction 3 Company Overview 4 Mandate 4 Stakeholders 5 Internal Analysis 5 External Analysis 7 Competitive Forces 8 Macro Environment 8 Strategic Options 10 Strategy 1: Market Penetration 10 Strategy 2: Product Innovation and New Product
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KATHMANDU UNIVERSITY SCHOOL OF MANAGEMENT Simulation Project Report Submitted to: Sabin Bikram Pant Assistant Professor‚ KUSOM Submitted by: Santosh Dahal (13109) Miran Maharjan (13114) Anu Shah (13128) Shiva Hari Subedi (13135) January 4‚ 2014 Table of Contents Chapter I ....................................................................................................................................................... 3 1.1 Background ...................................................
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Case 35 – Church & Dwight: Time to Rethink the Portfolio? A case report prepared for MG 495 Business Policy (Spring II Term) Michael XXXXXXXXXX April 8‚ 2012 1 CASE 35 – CHURCH & DWIGHT: TIME TO RETHINK THE PORTFOLIO? I. INTRODUCTION A. EXECUTIVE SUMMARY 1. Summary statement of the problem: Church & Dwight‚ more commonly known by its brand name “Arm & Hammer‚” has held a commanding lead in the sodium bicarbonate product market for over 160 years with virtually 99 percent of all consumer
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COLGATE In this advertisement‚ a dentists talks to a mother and child about the cavities on the teeth. The dentist explains the cause of cavities and the solution for the said problem. In connection with that‚ the dentist recommends Colgate as their toothpaste and explains the benefits of using it. From the information given by the dentist‚ the child and the mother believes that Colgate was really effective in avoiding cavities. This advertisement can be classified as an example of “Argumentum
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