AN ANALYSIS OF SEGMENTATION‚ TARGETTING AND POSITIONING STRATEGY OF IPOD APPLE Contents Executive Summary_____________________________________________3 Situation Analysis -Market Analysis_______________________________________________3 -Product Analysis_______________________________________________4 -SWOT Analysis_______________________________________________ 4 -Competitor Analysis ___________________________________________ 5 Marketing Objectives____________________________________________6
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competitors. Geographic Segmentation • Regions - Commonly people prefer to use roll on time anytime but Nivea roll on can segment the market on the high temperature area cause in the hotter regions people need stay odourless. • Cities - Consumption of roll on is more in the cities as compare to the countryside due to various factors such as income and education level. Nivea should make the product available in every place. Demographic Segmentation • Age – Nivea
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Armstrong (2017)‚ Shayna has four different bases of segmentation that she can utilize. Shayna should use the demographic segment for the teenagers (age) and the UNA students (occupation). She should use the behavioristic segment (purchase occasion) for the sororities‚ and the demographic segment (family-life cycle) for single and married females in the age range of 24-35. In designing a matrix for Shayna‚ I would start by grouping the market segmentations; teenagers‚ UNA students‚ sororities‚ and married
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Contents Market Segmentation‚ Positioning‚ Targeting: A case of Tata Nano in India EXECUTIVE SUMMARY: Targeting and positioning strategy of Tata Nano and recommendations for the company are given. INTRODUCTION: BACKGROUND: According to Howard and Sheth (1969‚ p. 70)‚ “market segmentation depends on the idea that the company should segment or divide the market in such a way as to achieve sets of buyers” Historically sellers were engaged in mass marketing
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10 marks for analyzing the company’s financial situation. Profitability Analysis We will access to different aspect of return on investment. Firstly‚ return on assets of 17% in Colgate implies that a $1 asset investment generates 17 cents of annual earnings before subtracting after-tax interest. Secondly‚ return on common equity shows 99.73% which means that it earns 99.73 cents annually for each $1 of equity investment. Equity shareholder will look at the return on equity because they want
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INDIA SEGMENTATION DEMOGRAPHIC Population 1‚173‚108‚018 (July 2010 est.) Age structure 0-14 years: 30.5% (male 187‚197‚389/female 165‚285‚592) 15-64 years: 64.3% (male 384‚131‚994/female 359‚795‚835) 65 years and over: 5.2% (male 28‚816‚115/female 31‚670‚841) (2010 est.) Median age total: 25.9 years male: 25.4 years female: 26.6 years (2010 est.) Population growth rate 1.376% (2010 est.) Urbanization urban population: 29% of total population (2008) rate of urbanization: 2.4% annual
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To: Paignton Zoo From: Date: 24/01/2012 ------------------------------------------------- Subject: Market Segmentation This is a report on market segmentation and this is identifying groups of customers who will respond to marketing activity in the same way. There are five segments in market segmentation which are similar wants‚ purchasing power so this is when an older person can buy more products then a younger person and this is because‚ geographical area this is selling products depending
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KFC Marketing Segmentation: Geographic: The perfect place for KFC to do business is in the city because people are gathered there including people from the countryside. So the busiest blocks where there are people passing by 24 hours a day are KFC’s targets. Moreover‚ by positioning the store in the capital city Phnom Penh and a touristic city as Siem Reap‚ KFC can benefit from the excessive amount of labor force and a less expense on delivering raw material to each branch. Beside targeting the
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DATE: January 9‚ 2010 RE: Calgate Max Fresh: Roll out Brand Summary: In February 2005‚ Nigel Burton‚ in his third year as president of global oral care at Colgate- Palmolive Company (CP)‚ had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF)‚ a new tooth paste that had helped drive Colgate to a record 34.8% value share in the important US market‚ was in the global pipeline for 2005. Burton had on his desk the proposed marketing launch plan for CMF
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The Product Product variety - Colgate Herbal White is part of the range of toothpastes offered by Colgate Palmolive in India‚ which is led by Its flagship brand Colgate Dental Cream (CDC). The brand was launched in 2001 and is essentially targeted at traditional consumers who seek natural ingredients (such as in semi-urban and rural towns) Quality – Being a popular segment product and an offering by Colgate-Palmolive quality parameters are thoroughly tested to ensure consumer satisfaction.
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