Introduced in September 2002‚ Colgate’s ‘Simply White’ posed a threat to P&G’s dominant market share in the over- the-counter teeth whitening product category. Colgate emphasized that its product bleached teeth as effectively as P&G’s Crest Whitestrips and priced it at a significant 65% lower than Whitestrips which allowed it to gain almost 50% market share. Although concept tests done by P&G indicated that consumers perceived both products to be equal in terms of whitening levels‚ P&G’s internal
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DATE: January 9‚ 2010 RE: Calgate Max Fresh: Roll out Brand Summary: In February 2005‚ Nigel Burton‚ in his third year as president of global oral care at Colgate- Palmolive Company (CP)‚ had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF)‚ a new tooth paste that had helped drive Colgate to a record 34.8% value share in the important US market‚ was in the global pipeline for 2005. Burton had on his desk the proposed marketing launch plan
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Colgate-Palmolive established in 1806‚ it is a $17.1 billion buyer items organization that serves individuals around the globe with surely understood brands that make their lives more beneficial and more pleasant. Colgate works in more than 75 nations and offers items in more than 200 nations and regions. Around 75 percent of offers originate from operations outside of the United States. Headquartered in New York City‚ Colgate works through five divisions around the world. Challenges faced by the
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Staying Awake in Class You finally crawled into bed at four in the morning after finally finishing your English paper. Procrastination seemed like a perfectly acceptable option last night‚ but with the morning sun comes debilitating regret. There’s no way around it: you need to remove yourself from the warm comfort of your bed‚ find your way to class‚ and keep your eyes wide open. You might think that this task is impossible‚ you might as well spare yourself the embarrassment of falling asleep in
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A very good morning to our English teacher‚ Madam Lee and my fellow classmates. Today I am going to talk about the synopsis and the themes with textual evidence about novel we study in form 4 ‘QWERTYUIOP’ written by Vivien Alcock. The synopsis for ‘QWERTYUIOP’ is about a poor‚ young graduate named Lucy Beck who has just finished her ‘O’ levels at Belmont Secretarial College. She is a slow learner herself but she is determined to find a job in order to get out of poverty. Fortunately
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which is either male or female‚ which results in inequality between the two genders. Separation by gender is a feature for labor in health care‚ so females are transferred to secondary status. This Reflective Analysis Paper discusses gender inequality in the health care profession. The framework I have chosen is women’s rights in health care. In‚ “Staying Alive‚” Ivy Lynn Bourgeault discusses human rights in Chapter four‚ which mainly looks at The Right To Health. Ivy Lynn Bourgeault’s chapter
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The importance of staying active Staying active is important. It keeps one healthy‚ prevent one from falling ill easily and it also let one to look good and feel better. Staying active also helps to strengthen bones and muscle of one’s body. As viruses such as avian flu or swine flu are appearing‚ one should keep themselves healthy and not take the risk of having the illness. There are other benefits for staying active as well. Being active means that one will exercise regularly‚ with exercising
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people have. There are several ways for traveling around the world‚ and they all include some good things and some bad things. Backpacking and staying in hotels are two of the most common ways of traveling‚ that why they are used by most people. The major differences that could be discussed between these two ways of traveling are the costs‚ the safety of the staying‚ and the availability of plans. Backpacking has been used by teenagers for a long time‚ and it has become really famous among young people
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Becca Stone Research in Financial Reporting 10-22-12 Case 12-9: Rough Waters Ahead 1. How should Smooth Sailings’ management perform the recoverability test for the cruise ship as of December 31‚ 2010? a. What assets and liabilities should be included in the “asset group” as defined by ASC 360-10 for purpose of performing the recoverability test? i. FASB ASC paragraph 360-10-35-23 states that for measuring an impairment loss‚ long-lived assets should be group with other
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Case 12-9 Rough Waters Ahead - IFRS 1. Cruise Ship belongs to the assets that apply to IAS 36 Impairment rule IAS 36-2 states the Impairment of Assets rule shall be applied in accounting for the impairment of all assets‚ other than: a) Inventories b) Assets arising from construction contracts c) Deferred tax assets d) Assets arising from employee benefits e) Financial assets that are within the
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