1. Introduction 1.1. Colgate-Palmolive Company Colgate-Palmolive Company is one of the largest multinational consumer products company‚ it is a global company worth $15.6 billion. The founder‚ William Colgate was an English manufacturer; he established the business in 1806 under the name of "William Colgate & Company". - 1806‚ Colgate on Dutch Street‚ New York city. Thereby‚ the company has more than 200 years of history by serving the world‚ and are offering their products to more than 200
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concepts 13 Colgate: one squeeze too many? Colgate is the world’s number one toothpaste company but they have their eye on another market – over the counter (OTC) drugs. What would you think of Colgate aspirin or Colgate antacid? Would you buy Colgate laxatives or Colgate dandruff shampoo? That is exactly what ColgatePalmolive would like to know. Colgate wants to investigate the possibility of entering the over-the-counter (OTC) drugs market. Can it use its Colgate brand name‚ developed in the oral-care
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and Decline. The same stages also faced by COLGATE Toothpaste brand. This research is an endeavor in the direction to find out what business strategies did Colgate adopted and how has it reached and maintained its brand name and market share till date. For the study secondary data has been used which was collected by other researchers and data collecting firms and from company itself. In 1806‚ William Colgate introduced starch‚ soap and candle factory
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In a highly competitive oral care market‚ Colgate holds its’ own‚ and maintains a category leadership position. The company ’s strategies to category growth are accomplished by long-term‚ joint planning with retailers; understanding consumers and how they shop; and employing integrated marketing to demonstrate the benefits of new products. The company has long been on the voyage to establish the best brush possible‚ and in doing so‚ has developed a number of impeccable products along the way
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Colgate-Palmolive ------------------------------------------------- A Complete Marketing Strategy OBJECTIVES There are three fundamentals that Colgate-Palmolive stated; which are: * Caring The Company cares enough about the people‚ among Colgate people‚ customers‚ shareholders or even business partners. Colgate is committed to act with compassion‚ integrity‚ honesty and high ethics in all situations‚ to listen with respect to others and to value differences. The Company is also committed
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Colgate-Palmolive Case Study Executive Summary Colgate-Palmolive (CP) plans to launch a new toothbrush in the US tentatively named The Precision Toothbrush. The Precision is expected to develop the super-premium market for CP as well as to reinforce and enhance CP’s brand image. Key recommendations conclude in this case study are as follow • Target therapeutic and cosmetic consumers • Position Precision in the super-premium segment and reposition to the mainstream market during its maturity
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EXECUTIVE SUMMARY The objective of this report is to analyse the main economic factors on Colgate-Palmolive Company. Upon analysing the business’ operating market‚ demand and supply‚ the report focus on the company’s main sector‚ which is a wide range of toothpaste products. By gathering information in a logic structure‚ the report states the previous and current impact of external factors and the way in which internal factors take place in the company. Using several figures from reliable sources
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CERTIFICATE This is to certify that the Financial Report based on the Annual Reports of COLGATE PALMOLIVE (INDIA) LTD. is submitted by Ms. Ankita. M. Dalwani to N.R. Institute of Business Administration‚ affiliated to Gujarat University‚ in the partial fulfillment of the requirements for the completion of “Practical Studies” in the area of Financial Management at the Second Year of the B.B.A. Program for the year 2009-2010. ___________________ _________________ ____________________
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FACTORSBranding: Should the name of the product on the package and in advertising be "Colgate Precision" or as "Precision by Colgate"Communication and promotion: This is an effective way to pull a market share because it is hard to increase primary demand unless stealing sales from existing productsMajor competitors in the super-premium segment: Oral-B‚ Reach Advance Design‚ Crest Complete‚ and Aquafresh FlexDifferential pricing structure: Niche market vs. Mainstream marketDifferent advantages/ disadvantages:
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change. These cases study provide students with the discipline’s defining conceptual frameworks and the technologies used in x organizational development. Greater emphasis is on understanding the relationship between the OD practitioner’s (like Colgate-Palmolive and Marks & Spencer) role and key players in the clients system as the OD cycle unfolds. Students would experience the practitioner’s "mind set" as they are challenged to frame organizational issues and identify how to enter and intervene in
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