COLGATE - PALMOLIVE CO. FINANCIAL STATEMENT ANALYSIS Table of Contents CHAPTER 1: BACKGROUND OF COLGATE Colgate was founded as a small business which mainly in New York in 1806‚ Colgate Palmolive (CL) never stops its step on developing and improving its business‚ at the same time‚ the exploration of Colgate has ever never stopped as well. Through acquisition and expansion strategies‚ according to Forbes‚ Colgate has become the 65th largest company in the world
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1.0 Introduction In a dynamic business environment‚ companies enter industries whenever they see growth or profit potential or exit when they see a decline. As such‚ companies have to consistently practice an internal and external check or analysis on the company to see where they stand in the industry they operate in. The Boston-Consulting Group’s Growth model‚ among all other models provides one of the best guides to analyzing a company’s marketing performance and its potentials.
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Colgate-Palmolive Company (NYSE: CL) is an American diversified multinational corporation focused on the production‚ distribution and provision of household‚ health care and personal products‚ such as soaps‚ detergents‚ and oral hygiene products . In 1806‚ William Colgate‚ himself a soap and candle maker‚ opened up a starch‚ soap‚ and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". In the 1840s‚ the firm began selling individual bars in
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domain of local homemade ayurvedic powders or natural herbs. The history of toothpaste in India can be traced back in year 1975.Now the awareness regarding oral hygienic Indian society has increased with the different brands of toothpaste. Colgate-Palmolive
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Packaging * Advantages * Disadvantages * Importance of Packaging * Levels of Packages LABELLING:- * Introduction * History * Functions of Labelling * Advantages * Disadvantages * Importance of Labelling COLGATE:- * Introduction * History * Branding Strategy * Advertising * Packaging:- 1) Primary Package 2)Secondary Package 3)Transportation Package * Labelling
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www.hemonline.com BROKING | DEPOSITORY | DISTRIBUTION | FINANCIAL ADVISORY Equity Research Report On Colgate Palmolive India Limited For Institutional Clients Analyst: ANKIT KHAITAN akhaitan@hemonline.com www.hemonline.com BROKING | DEPOSITORY | DISTRIBUTION | FINANCIAL ADVISORY Colgate Palmolive India Limited Market Cap: 6205.35 Crore Outstanding Shares: 13.59 Crore Price as of 13 April: 456.30 Book Value Per Share: 12.61 th 14 April 2009 th BUY Industry: FMCG
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Colgate is famous for having a long history of strong relationship with its retail trade partners. This Company delights consumers around there world with a an array of Oral Care‚ Home Care‚ Personal Care‚ and Pet Nutrition products. Small stores around the world are just important to Colgate as large ones. Behind the success of Colgate’s brands are carefully developed business and marketing strategies. Based on consumer and shopper insights‚ the Company works closely with local merchandisers and
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Colgate-Palmolive: Leadership Style of Reuben Mark As per the reading of the Colgate-Palmolive: Leadership paper‚ Reuben Mark thought that "the essence of leadership is the idea of continuous improvement." He was an agent of change‚ which has propelled the company to become one of the most powerful consumer product giants. His leadership style encouraged the employees to participate in the creation of new products and Mark would ensure that the credit was not his‚ e.g. he did not hog the limelight
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Promotion of Colgate-Palmolive Promotion is a communication means the merits of the product and persuade customers to buy it . Promotion has following four distinct elements. Personal selling ‚ Advertising ‚ Sales Promotion‚and Public relations which can be used as such or can be used in combination to promote the product . ADVERTISEMENT Colgate primarily used advertisements as its main promotion strategies. Its different products which are designed for different segments are targeted to the
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Colgate-Palmolive Case Study Executive Summary Colgate-Palmolive (CP) plans to launch a new toothbrush in the US tentatively named The Precision Toothbrush. The Precision is expected to develop the super-premium market for CP as well as to reinforce and enhance CP’s brand image. Key recommendations conclude in this case study are as follow • Target therapeutic and cosmetic consumers • Position Precision in the super-premium segment and reposition to the mainstream market during its maturity
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