developed as ways of cataloguing the vast number of possible issues that might affect an industry. A PESTL analysis is one of them that is merely a framework that categorizes environmental influences as political‚ economic‚ social and technological forces. Sometimes two additional factors‚ environmental and legal‚ will be added to make a PESTL analysis‚ but these themes can easily be subsumed in the others. The analysis examines the impact of each of these factors (and their interplay with each other)
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DECISION MAKING MODULE CODE: SUBMITTED TO: SUBMITTED BY: INTAKE CODE: SUBMISSION DATE: TABLE OF CONTENTS: EXECUTIVE SUMMARY: 3 INTRODUCTION: 4 COMPANY BACKGROUND: 4 NEW PRODUCT: 4 SITUATION ANALYSIS: 4 PORTERS FIVE FORCES: 4 COMPETITOR ANALYSIS: 6 NEW PRODUCT STRATEGY: 6 NEW PRODUCT DESCRITPION: 6 OBJECTIVES DAGMAR: 7 MARKET SEGMENT: 8 TARGET MARKET: 8 POSITIONING STRATEGY: 8 DISTRIBUTION STRATEGY: 8 PROMOTIONAL STRATEGY:
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T 1.2 Introduction Oriflame is a Swedish beauty selling company‚ which offers over 1.000 different products such as skin care‚ cosmetics‚ fragrances‚ personal and hair care‚ and other wellness products. Oriflame operates in more than 60 countries in the world‚ besides it is the market leader in more than half of those countries. Oriflame’s first entries were in Northern Europe. After settling in those Scandinavian markets‚ Oriflame expended in other European countries such as the United Kingdom
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Porter’s Five Forces Analysis Health care industry shares all the concepts of any other industry‚ either it is Apple or Cisco. The only difference stays the fragility of the type of business model. It sounds also important to define the business attribute which is centered between a non-profit and a for-profit institution. I am referring to a nursing home facility where many actors are involved within the operation activities. Within this facility business ecosystem‚ we find the government agencies
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CUSTOMER NEED Organization Transformation process CUSTOMER For Profit Organization Maximize shareholder value make money (E = A-L) WINDOW OF OPPORTUNITY ENVIRONMENT FORCES ORGANISATION WINDOW OF OPPORTUNITY PESTE INDUSTRY ORGANISATION INPUT FACTORS (PROCESS/VALUE CHAIN) Porter Five Competitive Forces Threat of new Entrants Supplier Power Industry Competition Customer Power Threat of Substitute Products Entrepreneurial Monopoly Competition WINDOW OF OPPORTUNITY
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Five forces is a framework for the industry analysis and business strategy development developed by Michael E. Porter of Harvard Business School in 1979. Michael Porter is a professor at Harvard Business School andis a leading authority on competitive strategy and international competitiveness. Michael Porter was born in Ann Arbor‚ Michigan. In his book on competitive analysis that many corporations rely on today. He defined competitive analysis as essentially a structured method of examining
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that Porters theories became invalid. What needs to be done is to adopt the model with the knowledge of its limitations and to use it as part of a larger framework of management tools‚ techniques and theories. This approach‚ however‚ is advisable for the application of every business modPorter’s Five Forces model actually has an extension referred to as Porter’s Six Forces model. It is considerably less popular than the Five Forces model as its acceptance has been less positive than the Five Forces
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Chapter 12 suggested answers 1. It has been said that Porter’s five-forces analysis turns antitrust law on its head. What do you think this means? Antitrust laws are intended to protect‚ promote competition and to push industry profits towards competitive floor in order to resist market dominance. Porter’s five forces model reflects that an industry has absolute market power if threat of entrants and substitutes are low along with weak bargaining power among suppliers and buyers‚ and if industry
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Tows mtrix Characteristic . TOWS analysis is an algorithm of the strategic analysis process‚ involving systematic and comprehensive assessment of external and internal factors that determine current condition and growth potential of the company. It is based on a simple classification scheme: all of the factors influencing the current and future position of the organization is divided into: External and internal to the organization‚ Having negative and positive impact on the organization. The intersection
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managers who expect you to convince them that the model can and should be used in their business by you‚ by giving them the relevant principles and especially examples of how to apply the principles to one of their SBU’s. Right now they use Porters five forces model quite well so there is no need to deal with that in depth – instead you need to discuss issues of how to identify an industry’s strategic groups‚ industry drivers and key success factors. Write down your structured notes for the presentation
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