Distribution decisions Lesson 3 Objectives • Explain why companies use marketing channels and discuss the functions these channels perform. • Discuss how channel members interact and how they organize to perform the work of the channel. • • Identify the major channel alternatives open to a company. • Discuss the nature and importance of marketing logistics and integrated supply chain management. • Discuss the future of retailing Explain how companies select‚ motivate‚ and evaluate channel
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Colgate-Palmolive Case Study Executive Summary Colgate-Palmolive (CP) plans to launch a new toothbrush in the US tentatively named The Precision Toothbrush. The Precision is expected to develop the super-premium market for CP as well as to reinforce and enhance CP’s brand image. Key recommendations conclude in this case study are as follow • Target therapeutic and cosmetic consumers • Position Precision in the super-premium segment and reposition to the mainstream market during its maturity
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PERHAPS IT WEIGHS only 2 ounces overall. Large ones may run to 4 ounces. But when that badge is pinned on‚ there is a weight unknown to most law enforcement officers. The true weight of the badge is not overcome by muscle‚ not found in the gym‚ not measured on a scale. This weight requires a strength and conditioning for which few officers are trained. The badge is not just pinned on a chest‚ it is pinned on a lifestyle. The heaviness of the badge makes the law enforcement officer different from
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Research Directions in Computer Game AI Rafael Cabredo Your speaker… Rafael Cabredo • Faculty at De La Salle University • Research interests: – AI in Computer Games – Graphics – Game Development • Contact info: – cabredor@dlsu.edu.ph Emerging Technologies for Philippines 2020 R. Cabredo‚ DLSU‚ College of Computer Studies What will I talk about? Artificial Intelligence in Computer Games Emerging Technologies for Philippines 2020 R. Cabredo‚ DLSU‚ College of Computer Studies
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planning and executing the conception‚ pricing‚ promotion‚ and distribution of ideas‚ goods‚ and services to create exchanges that satisfy individual and organizational objectives.” In this report‚ we will discuss about the marketing mix of Colgate’s toothpaste in Malaysia. Colgate Company is a top global maker and marketer of toothpaste and other soap of cleaning products. According to Ion Cook (Chairman‚ president of Colgate‚ 2007)‚ Colgate began in New York City early in the 19th century. Nowadays
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What is the main business problem the firm is facing? The main business problem facing Colgate-Palmolive (CP) is deciding the positioning of Colgate Precision. CP has the opportunity to position Precision as mainstream or niche. By our definition‚ mainstream would target engaged brushers (brushing multiple times a day and highly involved in multiple facets of oral hygiene)‚ while niche would focus on customers who have one specific identifiable concern‚ namely gum disease in this case. What are
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Wine industry distribution channel overview: In the wine world today‚ wine producers must understand that there are three ways that their product can get to the end consumer. First‚ the consumer may buy the wine from a retail store such as a wine boutique or online store such as Wine.com‚ both examples implying that the consumer drinks it at home or another residence. Second‚ the consumer can buy wine in at a place of consumption such as a wine bar or restaurant and drink it on the premises
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Left Mandibular Central Incisor [31] Figure 1 Mandibular left central incisor Figure 2 Mandibular right central incisor Initial calcification: 3-4 months after birth Completion of crown: 4-5 years Eruption: 6-7 years Completion of root: 9 years Contact areas – Mesial: In the incisal third near the mesioincisal angle‚ almost at the incisal edge -Distal: In the incisal third‚ about the same level as the mesial contact area Labial view: 1. Almost smooth crown surface with two shallow developmental
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Case Analysis: Colgate Precision Prepared for Instructor University Prepared by Student University October 19‚ 2011 INTRODUCTION Colgate-Palmolive has been researching and developing a superior toothbrush‚ the Colgate Precision‚ and as the Precision Product Manager I have overseen the development of the Precision from start to finish. We have been developing a technical innovation in the toothbrush industry‚ and with the product’s launch pending there have been several factors
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In a highly competitive oral care market‚ Colgate holds its’ own‚ and maintains a category leadership position. The company ’s strategies to category growth are accomplished by long-term‚ joint planning with retailers; understanding consumers and how they shop; and employing integrated marketing to demonstrate the benefits of new products. The company has long been on the voyage to establish the best brush possible‚ and in doing so‚ has developed a number of impeccable products along the way
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