Introduced in September 2002‚ Colgate’s ‘Simply White’ posed a threat to P&G’s dominant market share in the over- the-counter teeth whitening product category. Colgate emphasized that its product bleached teeth as effectively as P&G’s Crest Whitestrips and priced it at a significant 65% lower than Whitestrips which allowed it to gain almost 50% market share. Although concept tests done by P&G indicated that consumers perceived both products to be equal in terms of whitening levels‚ P&G’s internal
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Session 7 DISTIBUTION CHANNELS By the end of this unit‚ you should be able to: • Explain why companies use distribution channels and discuss the functions these channels perform. • Discuss how channel members interact and how they organize to perform the work of the channel. • Identify the major channel alternatives open to a company. • Discuss the nature and importance of marketing logistics and supply chain management. • Describe the major types of retailers
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Challenges in developing tied agency channel by insurance companies Submitted by: Stuti Vohra MBA IIndSEM BANASTHALI VIDYAPITH‚ WISDOM Company Profile: SBI Life Insurance‚ one of the leading insurers in India‚ is a joint venture between
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Concept * Types of channel distribution * Channel Design * Functions * Cost Allocation * Advantages & Disadvantages * Case Study * Conclusion Bucklin Theory of Distribution Channel Structure 1966 “A channel of distribution comprises a set of institutions which perform all of the activities utilised to move a product and its title from production to consumption.” Our paper today focuses on the “appraisal of distribution channels‚ advertisement strategy
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THE EFFECT OF SODA ON TOOTH ENAMEL Literature review Soda is one of society’s favorite beverages. Each year‚ billions of gallons of soda are sold in the United States alone. Though it is popular with people of all age groups‚ many experts believe drinking soda may have serious health consequences. Some studies have shown a link between drinking soda and tooth decay and enamel erosion. However some people believe that many experiments are invalid due to the lack of certain factors
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Professor Paul Herbig Lecture #8: Channel Conflict Distribution channel members—the manufacturer‚ the wholesaler (or industrial distributor)‚ the retailer‚ and the customer are interdependent and their relationships are a key to the successful operation of the channel. Conflict is virtually inevitable throughout the marketing channel. Most researchers agree that this condition is due primarily to the functional interdependence between channel members . Between the channel members‚ a dynamic field of
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1. What is changing in the toothbrush category? Assess Colgate Palmolive’s competitive position. Toothbrush manufacturers have poured millions of dollars and hours‚ to marry form and function in oral health care products that enable their users to brush frequently‚ comfortably‚ and above all‚ properly. Along the way‚ they have built the U.S. oral care market into a $2.9 billion industry‚ changed the brushing habits of millions and turned the lowly toothbrush into a trendy lifestyle accessory. As
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power of money to invest into the market in the form of insurance or mutual funds‚ and our objective was to find out investor who can be the future client of the company‚ our project "Synergy of High Net- Worth Individuals (HNI) With their Distribution Channel" ‚which mainly focus on finding out the investment behaviors of the HNI clients‚ their mode of investment ‚ and the people who can change their financial decision‚ because most of the HNI client usually take the Advice of the people who are
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MKT 382 PRICING/CHANNELS FALL‚ 2011 Course Unique # 05135 (9:30 a.m.) Professor Kate Mackie‚ Ph.D. Office CBA 5.176 M (behind Executive Education‚ past Communications Office) Office Hours Tuesdays/Thursdays‚ 1:00-2:30‚ and by appointment Phone 512-288-3115 (Cell phone – feel free to call any day before 9 p.m.) E-Mail Kate.Mackie@mccombs.utexas.edu Skype katemackietx Course Web Page via Blackboard Teaching Assistants Dave Isquick (David.Isquick@mba12.mccombs.utexas.edu )
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Competition Channel conflict is generated when one channel member’s actions prevent another channel member from achieving its goal. On the other hand‚ channel coordination occurs when channel members are brought together to advance the goal of the channel‚ as opposed to their own potentially incompatible goals. There are three pertinent issues to be examined here: Types of Conflict and Competition‚ Causes of Channel Conflict and How to Manage Channel Conflicts. Case 1: Apple Inc Channel Conflict
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