Creative Brief Template (IMC Brief) Details Document your Brand Item‚ Groups Members and Group Name. Hawley & Hazel Chemical (H&H)‚ a joint venture with Colgate-Palmolive‚ is involved in the manufacture of components for oral care products‚ e.g. Darlie and Colgate toothpaste‚ toothbrushes and personal care series of Palmolive. 1 Marketing Objectives The brand’s marketing objectives such as share or volume goals‚ summary of market situation‚ key competitor activity‚ marketing
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INDUSTRY PROFILE Soap in Philippines Reference Code: 0115-0208 Publication Date: April 2011 www.datamonitor.com Datamonitor USA 245 Fifth Avenue 4th Floor New York‚ NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Middle East and North Africa Datamonitor PO Box 24893 Dubai‚ UAE t: +49 69 9754 4517 f: +49 69 9754 4900 e:
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सबसे पहले यहाँ स्पष्ट कर देना जरुरी है की यहाँ केवल जीरो तकनीकी ( zero technology ) से बनी स्वदेशी वस्तुओ के बारे में कहा जा रहा है . जैसे आचार‚ पापड़ ‚ साबुन तेल शम्पू टूथ पेस्ट आदि जिनको बनाने में कोई विशेष तकनीकी की जरुरत नहीं होती ‚ जो छोटे छोटे लघु उद्ध्योग लगा कर आम आदमी भी रोजगार कमा सकता है . अगर ये जीरो तकनीकी का सामान भी विदेशी कंपनी आ कर बना कर बचेंगे तो छोटे छोटे उद्योग बंद हो जायंगे और आम आदमी का रोजगार चला जायगा . और मुनाफे का पैसा विदेशो में चला जायगा . BE INDIAN BUY INDIAN:
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cavities‚ and was added to toothpaste. Yet‚ chemicals that exist in toothpaste have their disadvantages‚ and till now‚ 201 communities around the world have refused to use fluoride and fluoridation of water. If natural solutions protect the teeth as much as chemicals do‚ then natural remedies will be of higher use‚ as they have very less to no disadvantages when used. Conditions like dental plaque‚ cavities‚ gum disease‚ and enamel damage are avoided through the use of toothpaste and in rural areas‚ many
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BACKGROUND. UNILEVER KENYA LIMITED Introduction: Unilever Kenya Limited manufactures and markets food‚ home‚ and personal care products. It was registered in 1949 as East African Industries Limited and changed its name to Unilever Kenya Limited in the year 2000.Unilever Kenya Limited operates as a subsidiary of the Unilever Group and is headquartered in Nairobi‚ Kenya. http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=5644912 (Accessed on 8 September 2010) Customer
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to buy Crest toothpaste instead of Aquafresh toothpaste or Crest toothpaste instead of Sensodyne toothpaste ? Is it the price‚ the taste‚ the advertisement or thehabit of always buying that product? The toothpaste industry is a widespread industry with many different brands. Each brand has many different products. So how do we as the consumers decide which brand we want to use? Three different brands for toothpaste are for example Crest‚ Sensodyne and Aquafresh. Crest toothpaste is a brand
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brand of toothpaste? □ Colgate □ Sensodyne □ Aquafresh □ Oral B □ Other (pls. specify) _________________ 2. What attracts you to the product you have chosen? : a. Packing (tube‚ box color) □ Yes □ No b. Flavor □ Yes □ No c. Quality □ Yes □ No d. Price □ Yes □ No 3. Have you ever had any side-effectuestionnaire Preparation of project on consumer awareness amongst household items. Respondent Details: - 1. What is your favorite brand of toothpaste? □ Colgate □ Sensodyne
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Toothpaste is the category chosen for this excercise. The oral care market in India is huge‚ about Rs 4400 crores of which toothpaste is about Rs 3200 crores (as of April 2010).The toothpaste market is flooded with brands(Colgate total‚ colgate active salt‚colgate gel‚peposodent‚close up‚meswak‚babool to name a few) with very little value proposition for the brands to talk about and hence very little‚ if any‚ distinctive personalities for them.Colgate is the maket leader with about 50% of the share
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When asked about the awareness level of different brands of oral care products the Colgate and Close-up are the ones that have highest recall value and come instantaneously and it is followed by Pepsodent‚ Oral B and Vicco [S11] COULD YOU TELL ME ANY ORAL CARE BRANDS YOU ARE AWARE OF? UNAIDED When asked people to think for a while and tell us the name that they can recall Close-up‚ Pepsodent and Colgate again comes neck to neck closely followed by Babool‚ and Anchor White. [S11] COULD
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consumer ’s tastes for toothpaste in China typically vary from region to region‚ as well as across various demographic dimensions‚ such as age‚income‚and education. in contrast‚ tastes for toothpaste are fairly narrow in the United States. why is ther such a pronounced difference between these two market? There have such a pronounced difference between these two markets because it is affected by the age‚ income ‚region and population difference. Age As a result of government population controls
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