We reach collectively goals that we cannot reach separately. Internal Environment Factors STRENGTHS * Offers products for Personal care‚ Oral Care and Household. * Oral care‚ most likely the Hapee toothpaste‚ is offered much cheaper than the competitor’s main product‚ Colgate. * Exercised the Personal selling through door-to-door. * Focused on giving superior customer value WEAKNESSES * Lack of budget for advertising in media. * Low strategies to compete with other
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TARGET MARKETING - MEANING‚ BASIS AND ITS NEED It is not possible for a marketer to have similar strategies for product promotion amongst all individuals. Kids do not get attracted towards products meant for adults and vice a versa. Every segment has a different need‚ interest and perception. No two segments can have the same ideologies or require a similar product.Target Marketing refers to a concept in marketing which helps the marketers to divide the market into small units comprising of likeminded
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Chapter I INTRODUCTION Background of the Study The toothpaste brand‚ Pepsodent used to be popular among the Americans during the first half of the 20th century. The brand was spotlighted in numerous print‚ radio and TV ads with catchy jingles and snappy dialogue. Pepsodent was introduced in the Philippines during the 1990’s with the promotion of Unilever Philippines. The toothpaste brand surpassed Colgate’s popularity during those times but for some reason‚ Unilever pulled Pepsodent
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product category that does not require high involvement in the purchase decision. For example‚ this would be the purchasing of a particular brand of toothpaste (Colgate). If the consumer is already satisfied with the current brand of toothpaste he/she purchased‚ then the consumer would not be motivated to perform information search for another brand of toothpaste. Additionally‚ another example would include low involvement purchases such as soft drinks (Coca-Cola)‚ if consumers are in the market after a
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idea of foundation Russian company that will supply growing consumer’s needs in personal hygiene. Actually‚ Splat Cosmetics produces pharmaceuticals and cosmetic products with wide range of different trademarks but their main product always was Toothpaste. 2. Marketing Environment and industry dynamics 5 C’s Analysis 1st C determines Customers. I will combine it with the Context analysis. As I’ve said before‚ Russia in 2000 was literally ruined after all that happened with it over the last decade
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Consumer Surplus: The difference between the maximum price that consumers are willing to pay for a good and the market price that they actually pay for a good is referred to as the consumer surplus. The determination of consumer surplus is illustrated in Figure 1‚ which depicts the market demand curve for some good. | | | | The market price is $5‚ and the equilibrium quantity demanded is 5 units of the good. The market demand curve reveals that consumers are willing to pay at least
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Case Analysis: Colgate-Palmolive Precision Toothbrush Monique Priestley Winter 2011: MCDM COM588 Digital Media Marketing & Branding Rick McPherson/Brian Marr Monique Priestley Winter 2011: MCDM COM588 Digital Media Marketing & Branding Table of Contents Analysis & Strategy Executive Summary Situation Analysis Strategic Alternatives Proposed Strategy 1 1 1 2 3 4 4 5 5 6 6 6 7 7 7 8 8 9 9 9 i Appendix A: Competitive Strategy Porter’s Generic Strategies Applied
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use what their parents use. This particular targeting was significant when Close Up was launched because Colgate positioning was a sort of oral care and hygiene benefits .Also‚ Colgate was going for a broad market constituting of all the age groups. Positioning A large part of Close Up’s success is because of its brand positioning. " Close up falls under the third pillar of toothpaste “Freshness Segment” particularly dealing the need for white teeth and freshness. Also Close Up has positioned
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Differentiating Market StructuresElizabeth AndaverdiECO 365May 8‚ 2014Edward PriceDifferentiating Market StructuresMarkets are different‚ without these different markets there would not be any structure. Being able to understand different markets and its language‚ like demand‚ supply‚ average variable cost and marginal costs we can better prepare for economic and financial future. The market structure and the interaction that occurs can be defined by the number of businesses‚ and barriers new firms
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Case Analysis- Colgate Max Fresh: Global Brand Rollout Adil Khan(D13001) Q1. Did China and Mexico each do a good job of adapting the launch to meet local consumer needs? What is the likely profit impact of each plan? Which of the proposed adaptations were “must haves” versus “nice to haves”? China Though freshness accounted for 28% of consumer reason for a toothpaste purchase was a new concept Responses of the customer were above the norms for new toothpaste products in terms of buying behavior
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