Case Study: P&G- Gillette Merger The P&G-Gillette merger is one of the biggest mergers in the history of the consumer goods industry. The merger gives P&G access to new products and markets‚ and change the dynamics of the consumer goods industry. |On January 28‚ 2005‚ Cincinnati-based P&G announced its investment deal to acquire Boston-based Gillette for $57 bn to become the world’s largest |[pic][pic][pic][pic][pic][pi| |consumer goods company. The annual sales of the combined entity
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Market Trends The Philippines’ arena for oral care is slowly being recognized internationally. “Dental Tourism” has been an increasing trend. It is a subgroup under medical tourism. As the cost of living in the Philippines cost a lot lower than they are in the U.S. or than in the U.K‚ so does the cost of dental treatments. Dentists in the Philippines offer high quality service with reasonable prices and with the added benefit of easier communication with tourists because of the Filipino dentist’s
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the company as well as a comparison between natural and synthetic oral products‚ and some recommendations on how we can encourage our patients to use natural oral care products. Tom’s of Maine specializes in natural personal care products like toothpaste and deodorant. They believe in eco-friendly products‚ and place high value on giving back to the community. The report includes a secondary research through scholarly and professional articles about the health benefits of using natural care
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What two sociological perspectives are most linked to macrosociology? A. symbolic interactionism and functionalism B. functionalism and the conflict perspective C. the conflict perspective and symbolic interactionism D. symbolic interactionism and feminism Question 2 of 25 1.0 Points Which of the following perspectives is most appropriate for a research sociologist to use A. microsociology B. macrosociology C. neither macro nor microsociology
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you have orthodontic braces. Caring for Your Teeth and Mouthguard As you know‚ looking after your teeth involves brushing twice a day with fluoride toothpaste like Colgate® Triple Action Toothpaste and flossing regularly. But here’s how you can keep your mouthguard in the best of shape. • Brush your mouthguard with a toothbrush and toothpaste before and after using it‚ or at least rinse it with water. • Clean your mouthguard occasionally with cool soapy water and rinse well. • Use a sturdy container
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TABLE OF CONTENTS I. Executive summary 1 II. Introduction 2 III. Company profile 2 IV. Situation analysis 3 4.1 Situational Environments 3 4.1.1 Demographic Situation 3 4.1.2 Economic and Business Conditions 3 4.1.3 Social and Cultural Factors 4 4.1.4 Legal/Political Situation 5 4.1.5 Demand and Demand Trend 5 4.2 Competitor Environment 6 4.2.1 General Assessment 6 4.2.2 Competitors’ Strengths and Weaknesses 6 4.2.3 Comparison of Jordan Toothbrush with Competitors’ Products 7 V. Strengths
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* Introduction- The VICCO Group Founded in 1952 by late Shri K.V.Pendharkar‚ The VICCO Group has emerged today as makers of the best internationally known products of the Ayurveda‚ the ancient Indian system of natural medicines. Under the table guidance of Shri. G.K.Pendharkar‚ Chairman‚ the company has established strong foothold in almost every developed country in Asia‚ Europe‚ America‚ Africa and Australia. * Logo- * Segment of market Middle end (middle class) e.g. - Fair & lovely
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future every day and helps people feel good‚ look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps‚ detergents‚ shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics‚ tea‚ coffee‚ packaged foods‚ ice cream‚ and water purifiers‚ the Company is a part of the everyday life of millions of consumers across India. The Company has over 16‚000 employees and has an annual turnover of around Rs
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switch over. 7) Image profile analysis of important tooth paste brands. SCOPE AND LIMITATION OF THE STUDY: To find out what are the preferences of people in buying a toothpaste and what are he method used by the company to keep the brand sustain in the market. Brand positioning: Positioning a brand in the consumer’s mind is critical to brand success. In an age sameness‚ a brand must tout a variety of product or brand
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Crest Whitestrips Disrupts Tooth Whitening “This is it. This is what we need”‚ Paul Sagel‚ a young chemical engineer at P&G utters in February 1997. He recalls later:” I put it on my teeth‚ stuck it on‚ and said. “That´s it!” We knew we had it instantly”. What Sagel remembers with such excitement is the eureka moment when he together with his senior colleague and mentor Bob Dirksing comes up with a novel effective solution for tooth whitening. Bob Dirksing‚ 56‚ is a 30-year company veteran and
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