The Himalaya Logo: The Himalaya brand has much in common with the mountain range from which it draws its name. For centuries‚ the Himalayas have been an icon of aspiration and of man’s quest to unlock nature’s secrets. They represent purity and lofty ideals. The fact that several of our herbs are sourced from this region emphasizes our brand’s connection with the Himalayas. The logo is a visual definition of brand identity. The leaf that forms the crossbar of the letter H represents the company’s
Premium Ayurveda Brand Brand management
overall health of the economy determines how much a consumer is willing to spend on a particular product. Industry Analysis There are many other companies that have teeth whitening products such as Colgate-Palmolive’s Total Plus Whitening toothpaste‚ Listerine whitestrips‚ Rembrandt’s whitening toothpaste and whitening kits‚ and Aquafresh White Trays. I believe the degree of differentiation within this industry is oligopoly. Oligopoly is a common market form. Oligopolistic competition can give rise
Premium Marketing Competition Oligopoly
packaged foodstuff‚ dairy products‚ cooking oil‚ bread‚ butter‚ cereals‚ beverages like tea & coffee‚ pharmaceuticals‚ confectionery‚ biscuits‚ glassware‚ stationary items‚ watches‚ toiletries‚ detergents‚ shampoos‚ skin care products‚ cosmetics‚ toothpaste‚ dish washing liquid‚ shaving cream‚ razor‚ batteries‚ shoe polish‚ energy drinks‚ soft drinks‚ clothing‚ furniture and household accessories to electronic goods like cell phones‚ laptops‚ computers‚ digital cameras etc. that are usually categorized
Premium Uttarakhand Brand City
Effective negotiation skills are becoming increasingly important for today’s global business. A lot of time is spent negotiating in a global setting as companies and individuals conduct business. This paper will attempt to critically assess the significance of cross cultural negotiation skills for the success of international mergers and alliances. To begin with let the definition of negotiation be deduced. Daniels‚ Radebaugh and Sullivan (2004) identify negotiation as a sequence of actions in
Premium Negotiation Culture Cross-cultural communication
Moving Goods At Big Bazar Are : 1) Colgate 2) Gillette 3) Cadbury 4) Dove 5) Maggie 6) Everest Masala 7) Pepsi 8) Bisleri 9) Amul Butter 10) Lays 11) Parle – G 12) Surf Excel 13) Harpic Cleaner 14) Oral B Tooth Paste 15) Vaseline 16) Axe 17) Garnier 18) Nascafe Coffee 19) Saffola Vegetable Oil 20) Bikaneri Bhujiya * Non Moving Goods At Big Bazaar Are: 1) Babool Toothpaste 2) Pamolive 3) Humam 4) Suhana
Premium Fast moving consumer goods Marketing
How to keep a bright smile? The best way to enjoy a nice smile and healthy teeth is to continue the good oral habits started early in childhood*. It is important to: • Brush twice a day with fluoride toothpaste to remove Plaque. Plaque causes tooth decay‚ that why it is important to get most of it out by brushing. • Floss daily‚ Flossing removes plaque and food particles between your teeth and under your gumline. Plaque can turn into tartar. Tartar is hard yellow build-up. • Limit sugary foods
Premium Oral hygiene Dentistry Nutrition
Define mental and physical availability and discuss them in relation to the toothpaste brands mentioned in this case study Mental availability as stated by Sharp‚ 2013 refers to the ability of buyers to notice and/or bring the brand to mind in buying situations. The tendency of the consumer to link the specific brand by memory through various cues such as color‚ style or the size of the packaging or product among others‚ allows marketers to increase the amount of people who think of their brand
Premium Advertising Marketing Walkers
Through the years... Colgate has worked tirelessly towards continuously developing and executing unswerving and long-term initiatives that have spread the importance of good oral health and hygiene to people across boundaries. As a responsible oral care market leader‚ Colgate remains committed to bringing oral care awareness to the masses through various valuable programs. The recent interactive campaign of ‘Ask the Dentist’ is one such mammoth initiative which makes it easy for the common
Premium Board of directors Corporate governance Executive director
K.J.SOMAIYA COLLEGE OF ARTS AND COMMERCE Vidyavihar‚ Mumbai – 400 077 Project on “CHANGE MANAGEMENT” Bachelor of Management Studies Semester V (2012 – 13) Submitted In part fulfillment of the requirements for the award of the degree of Bachelor of Management Studies By disha sheth STUDENT DECLARATION I Miss. DISHA SHETH student of K.J.Somaiya college of Arts and Commerce studying in Third Year of Bachelor of Management Studies Semester V (2012 – 13) hereby declare that I have
Premium Change management Management
STRATEGIC MANAGEMENT CASE STUDIES ASSIGNMENT QUESTIONS PART I 1 Case 1 Eastman Kodak This is a case about the challenges an established firm has to face when a new technology produces disruptive effects on its core business. The case then offers an example of core capabilities that become obsolete with the entry of new technologies that require new resources and capabilities. Broad theoretical issues that must be considered when preparing this case: How can a mature‚ successful
Premium Strategic management Scientific method Case study