Procter & Gamble— Scope 44 CASE 26 A s Gwen Hearst looked at the year-end report‚ she was pleased to see that Scope held a 32 percent share of the mouthwash market for 1990. She had been concerned about the inroads that Plax‚ a prebrushing rinse‚ had made in the market. Since its introduction in 1988‚ Plax had gained a 10 percent share of the product category and posed a threat to Scope. As brand manager‚ Hearst planned‚ developed‚ and directed the total marketing effort for Scope‚ Procter
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Ethics in the Cosmetic Industry Ethics: The discipline dealing with what is good and bad and with moral duty and obligation Or The principles of conduct governing an individual or a group This definition is a general definition of ethics given in any dictionary. Ethics according to me is doing what you are doing the right way and for the right reasons. It deals not only with morality but with character… How do you behave when the lights are out? That portrays your true character
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and Nestle have long been known to India’s rustic consumers. Among U.S. firms‚ companies such as Colgate and Gillette have made considerable headway. According to Adi Godrej‚ the Chairman of Godrej Consumer Products Ltd. marketing to rural customers often involves building categories by persuading them to try and adopt products they may not have used before. For E.G. convincing people to use toothpaste instead of using ‘neem’ twigs; a traditional practice to clean their teeth. These initiatives involve
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ACIDS | NEUTRALS | BASES | 1. LIME JUICE | 3. OCEAN SUNBLOCK | 9. O.O SHAMPOO | 2. GOGURT | 4. CETAPHIL | 10. BABY WASH | | 5. AVEENO | 11. COLOR SHAMPOO | | 6. OLAY COMPLETE | 12. NEUTROGENA | | 7. B.B LOTION | 13. COLGATE | | 8. SHAVING CREAM | 14. VICKS | | | 15. ALCHOL | | | 16. PURELL | | | 17. CAR POLISH | | | 18. MR.CLEAN | | | 19. LYSOL | | | 20. BLEACH | 1. GLOVES 2. CHEMISTRY PLATES 3. GOGGLES 4. PH TEST STRIPES 5.
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Kia. By doing the commercials the KIA Company had to pay to get their commercial out to the public by television so it was a trade. Also some stores offer a discount and deal on the amount of a certain product that one buys. For example‚ the toothpaste Colgate offers a deal if one buys two one can save about a dollar instead of buying one by one. Increasing industry visibility is a way for a company to try and be visible in the industry. Trade shows are the best way to make the company go visible
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17. Give an example of recent purchase you made where the purchase wasn’t just a single transaction but rather part of a going relationship with the seller. Discuss what the seller has done or could done better to strengthen the relationship and increase the odds of you being a loyal customer in the future. Two months ago a new O’Reilley Auto Parts store opened nearby. So I went there to explore it and may be by something. Well and what I’d like to say‚ is now I have several reasons to go back to
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00.00 Eye Make-up Products 3304.91.00.00.00 Powders 3304.99.00.10.00 Blushes 3304.99.00.90.11 Body Lotions 3304.99.00.90.12 Cold Cream 3305.10.00.00.00 Shampoos 3305.30.00.00.00 Hair Sprays 3305.90.90.00.11 Hair Colors 3306.10.00.00.00 Toothpastes 3307.10.00.10.00 Lotions 3307.10.00.90.11 Aftershaves 3307.20.00.00.00 Deodorants What is Cosmetic? Cosmetics‚ is a concept that includes make it more attractive a person is used to troubleshoot or view products‚ treatments and cures. Make-up
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nowhere in the market! The company lost out heavily in ad and promotion expenses‚ not to count the lost (wo)man-hours. GPI did not bother to research the smoking habits of Indian women. Our women actually prefer popular men’s brands! 7. Ponds Toothpaste had been a dismal failure. Learning: The key to successful brand extensions: the determination that the proposed extensions are consistent with core brand values. Brand extension ideas should not emanate from management’s point of view‚ but from
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• While analysing a company’s product‚ a common fallacy can be focusing on the final outlook of the product and that gives rise to a naïve approach. Analysts should consider and analyse all major product decisions that the company may have carried out including quality‚ features‚ options‚ style‚ brand name‚ packaging‚ sizes‚ after-sales services‚ warranties‚ returns‚ etc. Moreover‚ the company’s position‚ as well as marketing strategy in the market‚ can be judged on the basis of its product mix including
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Number of students enrolled at Evergreen Valley College: Quantitative – discrete 200 people enrolled at Evergreen Valley College. • Most watched television show: Quantitative – Discrete‚ 20000 people watched the TV show. • Brand of toothpaste: Qualitative‚ Colgate • Distance to the closest movie theatre: Quantitative – Continuous. The closest movie theatre is 2 miles from here. • Age of executive in Fortune 500 companies: Quantitative - Discrete‚ The age
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