The Association of Business Executives International Business Case Study Unilever Afternoon‚ 4 December 2012 This is an open-book examination and you may consult any previously prepared written material or texts during the examination. Only answers that are written during the examination in the answer book supplied by the examination centre will be marked. 6IBCS1212 © ABE 2012 Notes l As in real life‚ anomalies may be found in this Case Study. Please simply state your assumptions
Premium Unilever
such as customer advice‚ delivery‚ credit facilities‚ a warranty or guarantee‚ maintenance‚ after-sale service‚ and so on. 2………………………………………………………………… Some manufacturers use their name (the ‘family name’) for all products‚ e.g. Philips‚ Colgate‚ Yamaha. Others including Unilever and Procter &gamble‚ market various products under individual brand names‚ with the result that many customers are unfamiliar with the name of the manufacturing company. The major producers of soap powders‚ for
Premium Marketing
‘natural’ products‚ along with factors like low price and allowing consumers to express Indian-ness in an increasingly nationalistic environment‚ will help Patanjali to boost its sales in the future. IIFL states that Patanjali’s highest impact will be on Colgate‚ since it has gained substantial traction in oral care; next most affected is Dabur‚ due to multiple category overlaps. ITC‚ Godrej Consumer Products Ltd and Nestle are least likely to be impacted due to few common categories. Their report states
Premium Fast moving consumer goods Ayurveda Brand
Dabur India Limited: Brand Architecture _�_ Branded House: DABUR INDIA LIMITED Dabur India Ltd. started off as a small pharmacy‚ but has grown and expanded into a powerful FMCG force in the Indian market. It is right up there in the mix with the FMCG moguls like HUL‚ P&G etc. in terms of sales‚ revenue and market penetration. Dabur has always been an organisation hinged on strong R&D and product development adhering to stringent quality norms. The Indian connection has helped Dabur in becoming
Premium Brand Branding Brand management
Clorox made the right move because other huge companies were moving towards more natural and socially responsible brands as well. In the last couple of years‚ L’Oréal paid $1.4 billion for the Body Shop and Colgate-Palmolive bought 84 percent of Toms of Maine‚ which makes natural toothpaste and deodorant‚ for $100 million. Clorox has also created eco-friendly product lines of its own ("Burt’s Bees: The Social Responsibility Business Is Model Alive and Well.”
Premium Social responsibility Hygiene Environmentally friendly
LAW PROJECT Progression of MRTP Act to Competition Act in the era of globalization where world is a single platform for carrying out trade and commerce. Under the Guidance of Prof. Anant Ambdekar Submitted by Devaki Parikh (102) Yesha Bhatt (104) Abhijit Thakkar (106) Neilay Mehta (108) Mayuresh Parab (110) Yash Shah (112) Shaival Shah (114) Vishal Sonwani (116) Varsha Gupta (118) Divya Singh (120) INDEX Sr No. Particulars Pg No. 1 MRTP Act‚1969 3 2 Need for Competition
Premium Competition law Cartel Capitalism
external partner‚ Procter & Gamble‚ 2012. Highly competitive market There is fierce competition to offer the best-product at the lowest price in P&G’s industry‚ competitors include; - Colgate-Palmolive‚ competes with P&G in the toothpaste market‚ the personal care market and pet food market. - Church & Dwight is a much smaller company than the other two‚ but is a major player in the personal care and household goods markets. Ryan Guenetteﾧ
Premium Procter & Gamble Economics Innovation
Industry Overview The US soap and detergent manufacturing industry includes about 650 companies with combined annual revenue of more than $30 billion. Major companies in the consumer sector include divisions of Procter & Gamble (P&G); Colgate-Palmolive; and Dial. Major companies in the commercial sector include divisions of Ecolab and US Chemical. The industry is highly concentrated: the top 50 companies generate about 90 percent of revenue. Competitive Landscape Population growth‚ particularly
Premium Soap
Experimentation is the use of animals in research and development projects B. Purpose of animal experimentation Drug uses It helps with knowing the side effects of the drug‚ the dosing information‚ and the way a drug works. Cosmetics Cosmetics like toothpaste and mascara are tested on rabbits and guinea pigs. Testing on animals is how some companies prove it is safe for humans to use. Psychological research Animal Experimentation also plays a role in Psychological Research. Social Isolation is tested
Premium Animal testing Animal rights Testing cosmetics on animals
ATTITUDE AND BEHAVIOR OF RURAL CONSUMERS TOWARDS BRANDED FMCG PRODUCTS Dissertation Submitted To PUNJAB TECHNICAL UNIVERSITY‚ JALANDHAR IN THE FULFILMENT OF THE REQUIREMENTS FOR THE DOCTOR OF PHILOSOPHY IN BUSINESS MANAGEMENT Under Guidance of DR. K.N.S.KANG Director‚ Punjab College of Technical Education‚ Ludhiana Submitted by: SUKHJINDER BARING PUNJAB COLLEGE OF TECHNICAL EDUCATION‚ BADDOWAL‚ LUDHIANA CERTIFICATE This is to certify that the thesis/dissertation entitled
Premium Marketing