by me is Dove Company is Hindustan Unilever Limited (HUL) Company Profile HUL is India’s largest FMCG Company with a span of over 75 years. Having 35 brands spanning 20 distinct categories such as soaps‚ shampoos‚ detergents‚ cosmetics‚ toothpastes‚ skin care‚ deodorants‚ tea‚ coffee‚ ice cream‚ packaged foods and water purifiers‚ the Company is a part of the daily life of millions of consumers across India. Over 16‚000 employees and annual turnover of around Rs.19‚ 401 crores (financial year
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Fast MovinFastMovingConsumerConsumerGoodsGoods (FMCG)(FMCG) 1 Dissertation Report On Buying Behavior of FMCG Products Submitted To: Submitted By: Prof. R.P.Singh Vandana Chandra Director (ABS) MBA (Agri-Business) AMITY University AMITY UniversityLucknow Campus Lucknow Campus Under the supervision of: Mr. Ashish Chandra Faculty Guide (ABS) AMITY University Lucknow Campus Acknowledgement I consider my proud privilege to express deep sense of gratitude to Prof. R.P.Singh for his
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Distinctive voices are created for different purposes. How is this shown in you prescribed text and at least one other text of your own choosing? NOTE: I ONLY DID TLACOHL AND THE ROAD NOT TAKEN Distinctive voices are created for different purposes in order to portray many varied messages to the reader. Distinctive voices are conveyed through texts in the exploration of human experiences‚ composers convey their ideas and shape meaning through language‚ relationships and characteristics of voices
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Research report::Indian FMCG Industry July 30‚ 2013 OVERVIEW . With a population of over one billion‚ India is one of the largest economies in the world in terms of purchasing power and increasing consumer spending‚ next to China. The Indian FMCG industry‚ with an estimated market size of ~`2 trillion‚ accounts for the fourth largest sector in India. In the last decade‚ the FMCG sector has grown at an average of 11% a year; in the last five years‚ annual growth accelerated at compounded
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B. and Mishra‚ P. (2012)‚ “Perceived benefit analysis of sales promotion: a case of consumer durables”‚ International Research Journal of Finance and 9. Prajapati‚ S. and Thakor‚ M. (2012)‚ “Competitive and innovative promotional tools used by toothpaste companies for rural market and its impact on consumer buying behavior in Gujarat”‚ 10. Ranu‚ G.‚ and Rishu‚ R. (2012)‚ “Ingredient branding: a differentiation strategy for FMCG companies”‚ Asian Journal of Management Research‚ Vol 11. Sridhar‚ G
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the road map for others to follow. (Pravin Tripathi‚ 2009) A number of companies in FMCG have adapted strategies to expand their base in rural market. Among these that have made headway are Hindustan lever‚ coco cola ‚LG electronics‚ Britannia‚ Colgate Palmolive The ASSOCHAM study‚ which analyzed FMCG said the FMCG will be witnessing more than 50% of its growth in the rural and semi urban segments by 2010 and these markets presented a market size that is 3
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consumer psyche needs to be taken while marketing products to rural India. OBJECTIVE * To study the underlying factors which play an important role for any rural consumer while deciding what‚ how‚ when and from where to buy the product.( Toothpaste) * To study the thought process that goes into making a
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“Woken Up Sleeping Giant” Rajesh Viswanathan July‚ 2013 2 Case Summary • Urban markets in India are already crowded and saturated. • Rural India is undergoing a phenomenal changes. • FMCG & consumer durable companies‚ which are basically “volume targeters” need to find new market regions and/or segments to sustain their topline & bottom-line. • Companies can exploit rural market segment/region to for new opportunities. • There are some organizations like HUL‚ ITC‚ LG‚ Mahindra etc
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Power Referent power is individual power of an individual over the Team or Followers‚ based on a high level of identification with‚ admiration of‚ or respect for the powerholder/ leader a) Consider the advertisement for Sensodyne toothpaste below. TOOTHPASTE PICTURE
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Chapter VIII Measurement and Scaling: Fundamentals and Comparative Scaling Chapter Outline 1) Overview 2) Measurement and Scaling 3) Primary Scales of Measurement i. Nominal Scale ii. Ordinal Scale iii. Interval Scale iv. Ratio Scale 4) A comparison of Scaling Techniques Chapter Outline (cont.) 5) Comparative Scaling Techniques 6) Verbal Protocols 7) International Marketing Research 8) Ethics in Marketing Research MEASUREMENT AND SCALING Measurement: The assignment of numbers or other symbols
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