When people say brand‚ the brands that come to mind straight away would be Coca-Cola‚ Nike or even Versace. The dictionary defines a brand as ‘a kind or variety of something distinguished by some distinctive characteristic’. However‚ in marketing terms it is defined as ‘a name‚ term‚ sign‚ symbol or design‚ or a combination of these‚ intended to identify the goods or services of one seller or group of sellers of a product or service’ (Kotler‚ Brown‚ Adam‚ Burton‚ Armstrong‚ 2007). A brand can be
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1.0 INTRODUCTION This section of the report presents the origin of the report‚ "Consumer Behavior Analysis of Magic Toothpowder" and outlines its main objectives‚ limitations and the sources of information used in its formation of the report. 1.1 BACKGROUND OF THE REPORT The report‚ "Consumer Behavior Analysis of Magic Toothpowder"‚ is prepared in compliance with the partial requirement of the course Consumer Behavior (M403)‚ instructed by Mr. Syed Munir Khasru‚ Associate Professor‚ Institute
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Theodore Roosevelt was the twenty-sixth president of the United States‚ and was an avid conservationist. New York City was his place of birth‚ and he was born on October 27‚ 1858 into a wealthy family. He spent most of his childhood at home‚ studying necessary schoolwork and observing nature and wildlife. As a child‚ he suffered from many illnesses‚ including asthma‚ so he stayed homeschooled until he turned eighteen. Theodore went to Harvard College for four years‚ traveled to Germany for more studies
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Project Report On SPARE PARTS INVENTORY MANAGEMENT SYSTEM Undertaken At COLGATE PALMOLIVE INDIA LIMITED EXECUTIVE SUMMARY The main problem faced by the production & stores is the poor availability of spare parts of various machines. The non-availability often leads to loss in production time. The objective of the current project is to design a user friendly inventory management system that would minimize stock outs and at the same time help in maintaining optimum inventory levels
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Case Analysis: Procter & Gamble‚ Inc.: Scope Problem Statement Procter and Gamble’s mouthwash product‚ Scope‚ had a 32% share of the Canadian mouthwash market in 1990. However‚ Plax‚ a new category pre-brushing mouthwash launched in 1998‚ poses a continuing threat to Scope market share. In early 1991‚ Procter and Gamble’s brand manager for Scope‚ Gwen Hearst‚ must decide on a course of action for maintaining the profitability of Scope. She is tasked with developing a three-year marketing
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“The Evolution of Modern Grocery Market in Pakistan.” A research project to study changing consumer buying patterns and opportunities for new entrants in the modern grocery sector. By Adavanced Research Methods MBA-Evening Program Section ‘E’ Submitted on November 19‚ 2012 Table of Contents Titles Page No. Prefatory Information Abstract Acknowledgements Executive Summary Introduction Methodology Research Findings Conclusion Recommendations Appendices References 02 03 04 05
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Introduction Defining FMCG Industry Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries‚ soap‚ cosmetics‚ tooth cleaning products‚ shaving products and detergents‚ as well as other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ and plastic goods. FMCG may also
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Brand Repositioning and Types of Brand Repositioning Brand Repositioning is changing the positioning of a brand. A particular positioning statement may not work with a brand. For instance‚ Dettol toilet soap was positioned as a beauty soap initially. This was not in line with its core values. Dettol‚ the parent brand (anti-septic liquid) was known for its ability to heal cuts and gashes. The extension’s ’beauty’ positioning was not in tune with the parent’s “germ-kill” positioning. The soap
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Independent Project Proposal Topic: Developing an Alternative and Cost Effective Model for Measuring Price Sensitivity Background of Students: • Avishek Chaudhuri‚ a Mechanical Engineer from IIT Kharagpur‚ has worked with The Associated Cement Companies Ltd. for two years as an Assistant Manager Maintenance. Currently‚ a second year student of the Post Graduate Program‚ 2004-2006 at IIM Ahmedabad‚ he did his summer internship with Lafarge Aluminates on business potential
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Indian companies now-a-days. A number of companies in FMCG‚ consumer durables as well as telecom sector have adapted strategies to expand their base in rural market. Among those who have already taken remarkable initiative in rural market are HLL‚ Colgate‚ LG Electronics‚ Philips‚ BSNL‚ LIC‚ CavinKare‚ Britannia and Hero Honda. Rural Marketing in simple word is planning and implementation of marketing function for rural areas. Rural marketing has been defined as the process of developing‚ pricing‚
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