Human Resource Planning ^ Brian J. Smith‚ John W. Boroski‚ and George E. Davis - INTRODUCTION Human Resource (HR) planning is the formal process of linking business strategy with human resource practices. Approaches to human resource planning can be arrayed along a continuum ranging from an "add-on" to business strategy to a separate planning process (Figure 1). At one end of the continuum‚ HR planning is little more than a postscript to a business planning process. After engaging in an extensive
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Indian Dish Wash Category Market Snapshot * Rs 400 to 450 crores branded dishwash category * As per latest reports‚ dish care category is estimated to be around Rs. 1200‚ while the branded dishwash market is roughly 40% * The percapita consumption of this category (value terms) in India is hardly Rs 4 while in UK it is Rs 150. There is long way to go for this category * Dishwash bar category is huge: it’s more than Rs 300-crore market churning out more than 1.2 lakh tonnes a year
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Procter and Gamble Case Project Assignment 1 Company Overview For our company we have chosen Procter and Gamble. Procter and Gamble’s primary source of income is through branded consumer packaged goods such as Tide‚ Dawn and Gillette. Since their founding they have had three core elements that have remained intact since the foundation of the company. These elements are: purpose‚ values and principles. The first element is purpose and this is basically their mission statement.
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Understanding the value of Creativity in Advertising Creativity is thinking new things. Innovation is doing new things." (Theodore Levitt) In today’s media landscape where it’s very difficult to shape consumers attitude and intentions and move them to next level of buying process‚ advertisers find it even more difficult and challenging to break through the clutter of competing advertisement. The advertising industry has experienced dynamic changes over the last several decades. The changes
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Profits decreases - Stages are marked by changes in rates of sales growth. PLC concept can be used to analyse: Product category (liquid/oral care/ skin care). Product form (white liquid/paste/cake). Products (vodka/ toothpaste/ soap). Brands (Smirnoff/ Colgate herbal/ Lux). - Product categories have largest PLC’s. Many product category stay in maturity stage of PLC indefinitely. - Product forms follow PLC structure‚ i.e.‚ better than product category as they pass through I/G/M/D
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INDIAN COSMETIC INDUSTRY Size of the Industry | The size of Indian Cosmetics Industry globally is $ 274 billion‚ while that of the Indian cosmetic industry is $ 4.6 billion. | Market Capitalization | According to analysis and figures given by the Confederation of Indian Industries (CII)‚ the total Indian beauty and cosmetic market size currently stands at US$950 million and showing growth between 15-20% per annum. | Output per annum | Industry sources estimate a rapid growth rate of 20% per
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non-durable‚ sold quickly‚ at relatively low cost‚ have high turnover and are relatively cheaper. FMCG’s constitute a large part of consumers’ budget in all countries. The most common in thelist are baby foods‚ toilet soaps‚ detergents‚ shampoos‚ toothpaste‚ cosmetics‚ shaving products‚ shoe polish‚ refined cooking oil‚ packaged foodstuff‚ soft drinks‚ chocolate bar‚ tissue paper and other household accessories and extends to certain electronic goods and other non-durables such as glassware‚ bulbs
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customers’ requiremnts and it is more profitable than positioning as a main-stream product (refer to Exhibit 3). 2) Branding: CP should use brand extension strategy rather than line extension strategy for the Precision because the general image of Colgate brand is known as a medium quality product so the change of the customer’s perception about CP product is essential to the success of this high quality product. 3) Communication Strategies: CP should be focused on showing customers testimonial
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dentists. Most dental offices have corporate sponsorship which means the dental offices prefer to use a certain product like Colgate or Crest and buy these products from a certain company. Often‚ after cleaning a patient’s teeth or performing a routine procedure‚ dentists will offer the patient free dental hygiene products‚ such as tooth brushes‚ packs of floss and tubes of toothpaste. According to (Hasegawa 2001‚ p. 118) “dentists often receive many of these free products from medical supply companies
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A HUNDRED YEAR OLD JOURNEY It was an afternoon with a historical ring to it; from the palatial venue; Taj to the century old Samsonite brand. Its not everyday that a brand turns 100; and the experiences of an entire century inspire awe! Dr.Ramesh Tainwala; President Samsonite Greater Asia‚ which includes Asia‚ Australia‚ Middle-East and Africa; a man of few words; known to be extremely media shy and reticent; spoke of the long glorious journey of the brand. Anusha Dandekar‚ dressed in
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