FMCG Industry Introduction The fast moving consumer goods (FMCG) sector is a large and important part of almost every economy in the world‚ insofar as the products associated with the industry represents a big part of every consumer budget. The goods produced by the industry are basically necessities and the inelastic nature of the goods makes their impact on economies worldwide significant. The FMCG are sometimes referred to as consumer packaged goods and the various products are characterized
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tPart 1 Content Social Networks: The Future 4 7 Foreword ERIC SALAMA The promise of social networking ADDED VALUE Social Media: Brands 19 The Future of Social media for Brands MILLWARD BROWN 24 Twitter’s Emerging Potential as Marketing Platform KANTAR MEDIA COMPETE 29 How to avoid Common Pitfalls of Online Listening Research KANTAR MEDIA CYMFONY 35 The Intersection of Seeking and Sharing Information KANTAR MEDIA COMPETE Social Media: In Practice Social: Global Growth 44 Spotlight
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Grande École Programme 2nd year – Semester 4 2012-2013 MARKETING STRATEGY Session 3 Case study Strategic segmentation and the extensions of the ’Le Petit Marseillais’ brand (1994-2005) Teaching Department : MARKETING Course Director : Bruno GODEY Authors : Bruno GODEY & Chantal LAI Doc. Ref. N° : © Copyright Groupe ESC Rouen. Tous droits d’utilisation et de reproduction réservés. WORK TO BE DONE 1st part Based on the information provided‚ you will carry out
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were presented with a team building exercise and discuss my understanding of the marshmallow challenge. The first thing we were instructed was that we only had five minutes to complete the challenge. Then‚ instructed you can only use the tube of toothpaste and a plate for the challenge. Next‚ we were
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acquisition by P&G hasn’t paid off —yet • Gillette’s businesses have been a drag for P&G • Sales growth projections have been under met • Most of Gillette ’s senior managers have left. • P&G ’s stock has lagged behind key competitors ’‚ including Colgate-Palmolive Co. and Unilever • Efforts to expand Gillette and Venus brands have not been too successful-fewer people shave since they’re unemployed or don’t go out as much • There have been more international success (Europe‚ Brazil‚ Asia KEY STAKEHOLDERS:
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PROJECT REPORT COMPARTIVE ANALYSIS OF DIFFERENT BRANDS OF FMCG INDUSTRY MASTER OF BUSINESS ADMINISTRATION (MBA) OF PUNJAB TECHNICAL UNIVERSITY (PTU) Submitted to Submitted by Mrs. Gitanjali Bhatnagar Vipan Kumar DR. IT Group of Institutes BANUR (PUNJAB) PREFACE Practical exposure imbibes an integral part of management studies. One cannot rely merely upon the theoretical knowledge
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Cosmetic & Beauty Products Manufacturing in the US November 2011 1 WWW.IBISWORLD.COM Thick skin: Shifting consumer preferences and global opportunities will stabilize growth IBISWorld Industry Report 32562 Cosmetic & Beauty Products Manufacturing in the US November 2011 Nikoleta Panteva 2 About this Industry 14 International Trade 2 Industry Definition 16 Business Locations 2 Main Activities 2 Similar Industries 18 Competitive Landscape 31 Industry Data 2 Additional
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Sumo Wrestler Ad I. Toothpaste is a generic item that most people use twice a day if not once. Our product‚ Illuminate‚ is a new kind of toothpaste. It uses an all new formula unlike any of the other toothpastes on the self. It whitens teeth faster and better than any other leading toothpaste. This ad will be advertising both the gel and paste. II. This ad will appeal to the boys section of this target audience. They are boys from ages 12 to 18. We are targeting the boys for this ad because it
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Annual Report Years One - Three ------------------------------------------------- Bradyn Carson‚ Clarissa McMickle‚ Micheal Sullivan‚ Peiying Li “Perfect Smile Just a Brush Away” Mission Statement AllSmile’s mission is to provide quality toothpaste globally at a fair and honest price‚ providing customer service with a smile. Motto “Perfect Smile Just a Brush Away” ------------------------------------------------- Table of Contents To our Shareholders Page 2 Potential Future Decisions
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The following is a list of FMCG companies in India:[5][6] Sahara Q Shop Amway OMFED Ruchi The Authentic taste of India PepsiCo India Hindustan Unilever Ltd. Colgate-Palmolive (India) Ltd. ITC Limited Dabur BIKAJI SABMiller‚ India Britannia Industries Ltd. Bikanervala Foods Pvt ltd. Marico Industries Ltd. Nestlé India Godrej Group Tata Global Beverages Parle Agro Haldiram Nirma Bisk Farm Bovonto Cavin Kare Pidilite Elder Healthcare Ltd. Grove limited Tata Wipro GCMMF (AMUL)
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