Toothpaste is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it serves as an abrasive that aids in removing the dental plaque and food from the teeth‚ assists in suppressing halitosis‚ and delivers active ingredients (mainly fluoride) to help prevent tooth and gum disease (gingivitis).[1] Most of the cleaning is achieved by the mechanical action of the toothbrush‚ and not by the
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Date: 05.01.2013 Introduction: For everyday dental care we use many types of toothpaste. pepsodent toothpaste is a strong branding product. Pepsodent is committed to bringing the best oral care to families. With this mission‚ Pepsodent offers a wide range of products for Bangladeshi consumers‚ which are best suited to their needs On the other hand Meril baby gel toothpaste is made for baby with a special formulation that ensures gentle care of your baby’s milk teeth and gums
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consumer ’s tastes for toothpaste in China typically vary from region to region‚ as well as across various demographic dimensions‚ such as age‚income‚and education. in contrast‚ tastes for toothpaste are fairly narrow in the United States. why is ther such a pronounced difference between these two market? There have such a pronounced difference between these two markets because it is affected by the age‚ income ‚region and population difference. Age As a result of government population controls
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cavities‚ and was added to toothpaste. Yet‚ chemicals that exist in toothpaste have their disadvantages‚ and till now‚ 201 communities around the world have refused to use fluoride and fluoridation of water. If natural solutions protect the teeth as much as chemicals do‚ then natural remedies will be of higher use‚ as they have very less to no disadvantages when used. Conditions like dental plaque‚ cavities‚ gum disease‚ and enamel damage are avoided through the use of toothpaste and in rural areas‚ many
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P&G invokes Bollywood in toothpaste battle P&G using actor Madhuri Dixit-Nene to endorse Oral-B toothpaste that it launched in June Bloomberg First Published: Thu‚ Jul 04 2013. 10 58 AM IST P&G is betting Madhuri Dixit-Nene will help the company replicate the toothbrush market success in the toothpaste market as well. Updated: Fri‚ Jul 05 2013. 01 00 AM IST Mumbai: Procter and Gamble Co. (P&G) is betting on one of Bollywood’s most popular actors to help it break
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1. What is changing in the toothbrush category? Assess Colgate Palmolive’s competitive position. Toothbrush manufacturers have poured millions of dollars and hours‚ to marry form and function in oral health care products that enable their users to brush frequently‚ comfortably‚ and above all‚ properly. Along the way‚ they have built the U.S. oral care market into a $2.9 billion industry‚ changed the brushing habits of millions and turned the lowly toothbrush into a trendy lifestyle accessory. As
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Toothpaste is the category chosen for this excercise. The oral care market in India is huge‚ about Rs 4400 crores of which toothpaste is about Rs 3200 crores (as of April 2010).The toothpaste market is flooded with brands(Colgate total‚ colgate active salt‚colgate gel‚peposodent‚close up‚meswak‚babool to name a few) with very little value proposition for the brands to talk about and hence very little‚ if any‚ distinctive personalities for them.Colgate is the maket leader with about 50% of the share
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WAC for Colgate-Palmolive "The Precision Toothbrush" Introduction Colgate-Palmolive (CP) is a global leader in household and personal care products‚ with over $6.06 billion in sales and a gross profit of $2.76 billion. CP’s five-year plan emphasizes new product launches and entry into new geographic markets and a continuing focus on core consumer products. Although international sales remained CP’s strong suit‚ accounting for 64% of sales and 67% of profits in 1991‚ the company faced tough competition
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Background * Crest Crest is a brand of toothpaste made by Procter & Gamble in Germany and in the United States of America and sold worldwide. Crest was introduced in the United States in 1955. The Crest brand has also been associated with about twenty brands of dental care products‚ including toothpaste‚ toothbrushes‚ mouthwash‚ dental floss‚ as well as a tooth-whitening product called Crest Whitestrips. Examples of toothpastes include Crest Pro Health‚ Crest 3D White‚ Crest Tartar Protection
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The effect of toothpaste to oral bacteria VS the effect of mouthwash to oral bacteria Problem: Bacteria in ones’ mouth causes many problems for oneself in the future. For example‚ gum diseases‚ bad breath‚ etc..‚ Toothpaste and mouthwash is promised to kill most of the bacteria in one’s mouth‚ but which is more effective at killing the bacteria and preventing future problems? This experiment and research is going to prove which is more effective at killing oral bacteria
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