"Colgate toothpaste research paper" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 12 of 50 - About 500 Essays
  • Powerful Essays

    model of an oligopoly meaning that it is dominated by a small number of major firms such as Colgate-Palmolive‚ Procter and Gamble and GlaxoSmithKline(Aquafresh) (Industry structures 17. 2008.).The competition among the different companies have always been ferocious with companies launching new products with new features regularly be it whitening toothpaste‚ mouth fresheners toothpaste or economic toothpaste. This is just an example of how the competition is harsh and how the companies want to target

    Premium Marketing Product differentiation

    • 1765 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Colgate Max Fresh Report

    • 2629 Words
    • 8 Pages

    increased marketing spending and increases in raw material and packing costs. Looking ahead in 2005‚ Colgate will need to address the cost-effectiveness of adapting its marketing strategies implemented in the developed United States (US) market for the emerging Chinese and Mexican markets‚ each consisting of distinctly different consumer wants‚ needs and cultures that Colgate will first need to research on and understand. Consequently‚ it has to evaluate how it can tailor its marketing strategies and

    Premium Marketing

    • 2629 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Markets ............................................................................................ 4 Current Marketing Performance ............................................................................................................... 6 Colgate-Palmolive and Major Competitors .............................................................................................. 9 Organizational Resources and Capabilities............................................................................

    Premium Toothpaste Colgate-Palmolive Brand

    • 11993 Words
    • 51 Pages
    Satisfactory Essays
  • Good Essays

    Colgate Palmolive Precision Toothbrush Case Study Basil Faruqui After developing a new the Precision toothbrush Colgate Palmolive is evaluating how to position it. The two options being considered for Precision’s positioning are a mainstream toothbrush‚ where they already have another toothbrush‚ or a super premium niche position where they don’t have any offerings. Other decisions that will follow the positioning decision would be price‚ distribution channels‚ advertising and promotion planning

    Premium Marketing Economics Toothpaste

    • 414 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    A Report On Rural Marketing Strategy by Colgate By:- Pulkit Garg (F019) Rohit Ginoria (F022) Sakshi Goyal (F026) Siddharth Pandey (F039) Raina Shah (F050) Shrutkirti Vashisht (F055) INTRODUCTION From a modest start in 1937‚ when hand-carts were used to distribute Colgate Dental Cream ToothpasteColgate-Palmolive (India) today has one of the widest distribution networks in India – a logistical marvel that makes Colgate available in almost 4.93 million retail outlets across

    Premium Marketing Population Rural

    • 731 Words
    • 3 Pages
    Powerful Essays
  • Better Essays

    I. Problem. In 1991 and 1992 Colgate-Palmolive (CP) been a dominant force in the Oral Care industry‚ mainly in the toothbrush segment. CP has been an successful company since the introduction of Colgate Plus‚ a toothbrush with a diamond-shaped head‚ in 1985. CP has consistently continued with research and development since the Colgate Plus breakthrough. However‚ when Aim entered the market in 1987‚ they focused on comfort‚ which made Colgate’s market share suffer. CP has a unique toothbrush that

    Premium Marketing

    • 1226 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    Company Introduction Colgate-Palmolive is one of the largest Fast-moving Consumer Goods (FMCG) producers in the world. The company markets its products in over 200 countries and territories which consist of four core global businesses: Oral Care‚ Personal Care‚ Home Care and Pet Nutrition. In 2011‚ the company has hit net sales of US$ 16.7b in worldwide which consistently rose at 7.5% to an all-time record level. (source: Colgate 2011 financial report) By focusing in Oral Care‚ the world’s largest

    Premium Brand management Brand Branding

    • 402 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Applying the motivating factors and strong leadership qualities made successful in the United States to the workplace where multicultural issues possibly exist; by reinforcing the employee’s capability to understanding and changing their views and overall performance effectiveness as well as its impact on employees. Motivation and motivators differ across cultures as well as leadership and leaders. Practices that might be highly motivating for employees in one country may not be as effective

    Premium Leadership Culture

    • 2598 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    WS1 Case Study Paper Indiana Wesleyan University WS1 Case Study Paper Colgate-Palmolive Company While many companies provide a similar product there aren’t any that share the same perspective when it comes to the sincere appreciation and willingness to provide like that of Colgate-Palmolive. Their mission statement is unique to them and simply states the following: "As a company that strives to be the best truly global consumer product company‚ we are committed to doing business with integrity

    Premium Management Marketing Education

    • 1207 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Abstract: A. Purpose This investigatory project aims to prove or see the effectivity of some of the commercial toothpastes in whitening teeth. It also aims to help people choose which toothpaste brand works best in whitening teeth. If we know which brand works best‚ we could actually save some money. The toothpastes used were namely: Brand A‚ Brand B‚ Brand C and Brand D. B. Procedure Shells were used to represent the teeth since it also has calcium carbonate which is found in teeth. Four

    Premium Tooth enamel Toothpaste Oral hygiene

    • 1781 Words
    • 8 Pages
    Good Essays
Page 1 9 10 11 12 13 14 15 16 50