A RESEARCH PAPER PRESENTED ON THE TOPIC EMPIRICAL RESEARCH IN THE FIELD OF MARKETING A STUDY OF CONSUMER BEHAVIOUR IN PUNE CITY SPECIAL REFERENCE TO TOOTHPASTE BY PROF. B. S. KADAM E mail- kadam.bansi@gmail.com ANANTRAO THOPTE COLLEGE AND RESEARCH CENTRE BHOR PUNE- 412 206
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for our shareholders‚ our people‚ and our business partners. -Research discoveries Research & development in Unilever ranges from looking at emerging technologies‚ exploring possible applications and collaborating with external experts to projects lasting around six to nine months that adapt products for local markets. -Innovation in Unilever Brands and innovation are at the heart of everything we do. In Unilever‚ research and development (R&D) is the home of breakthrough technology for bigger
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CASE: Colgate Max Fresh: Global Brand Roll-Out (HBS 9-508-009) Colgate Max Fresh (CMF)‚ a new toothpaste formula with patented breath-freshening technology‚ had been introduced in the U.S. and was in the global pipeline for 2005. Nigel Burton‚ president of global oral care at Colgate-Palmolive Company (CP)‚ had on his desk the proposed marketing launch plans for CMF in China and Mexico. Each plan sought to maximize business potential in the local market. Burton needed to assess these plans
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CHAPTER 2 MARKET FEASIBILITY Product Description The proposed product refined glycerine is derived from the glycerine‚ a bv product of oleochemicals and biodiesel production. Glycerine is a colorless‚ odorless‚ sweet tasting viscous liquid and is also hygroscpic (http://web.cals.uidaho.edu‚ 2012) which dissolves quickly in water (www.lush.co.uk‚ 2001). In addition‚ glycerin may be of animal (tallow) or vegetable (non tallow) origins which are both naturally occurring. According to www.patumoil
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EXTRACTION OF XANTHONE IN GARCINIA MANGOSTANA L. (MANGOSTEEN) FOR TOOTHPASTE BY : BACHELOR OF SCIENCE (CHEMISTRY SCIENCE) CHAPTER 1 1.1 INTRODUCTION 1.2.1 Introduction Mangosteen is the common name for Garcinia mangostana L. (GML). The fruit is dark purple or reddish in colour‚ with white‚ soft‚ and juicy edible pulp. The fruit taste is sweet with a slightly acid and also have a pleasant aroma. Nowadays‚ there were a lot of studies and researches about the extraction
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Title; BANANA SAP AND RICE STOCK INK MEMBERS; Yvonne yee Angel geralou gambuta Introduction: Ink is an essential parts of a human‚ it has hydrogen peroxide and ammonia that a greater risk of ink poisoning so that investigators made a natural inks for ballpens‚ and marker inks. We decided to make a natural inks than to use commercial inks‚ natural inks are good for humans and it also environmental friendly. Aside from that this ink is the same just written in ink commercialized but
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I. Problem Definition Colgate-Palmolive (Colgate) needs to determine how Precision should be positioned in the tooth brush market. Colgate must decide what segment of the market to target and how Precision should be marketed to its target market. II. Solution Possibilities Colgate’s objective is to position and market Precision to fully utilize the products potential. To accomplish this objective‚ Colgate must determine what segment Precision should target‚ the super premium niche or the
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Colgate Max Fresh: Global Brand Roll-Out Nigel Burton‚ the president of global oral care at Colgate-Palmolive Company (CP)‚ is reviewing market launch plans for a new toothpaste‚ Colgate Max Fresh (CMF) by CP’s Chinese and Mexican subsidiaries. Both launch plans involved departures from the CMF marketing program for the USA launch six months earlier. Burton must decide whether the costs of marketing program adaptation in China and Mexico can be justified. “Was CMF launched in the U.S. with
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The consumers’ toothpaste purchasing preference survey in the UK 1. Introduction Toothpaste is one of the daily necessities in our life. Basically‚ it is used to maintain the tooth health during tooth brushing. Also‚ it was developed with a lot functions‚ such as sensitive relief‚ whitening‚ help of bad breath‚ for the requirement of the specific customers. There are various companies producing toothpastes in current UK retail market. So designing a survey for toothpaste can help a company to dominate
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Colgate Max Fresh’s (CMF) introduction to the US market drove Colgate-Palmolive’s (CP) US market’s value share up to 34.8% ahead from Procter & Gamble (P&G) at 2nd place with 31.6% value share. Nigel Burton‚ CP’s president for global oral care division is tasked to run the marketing of CMF in China and Mexico and is wondering if the product will generate enough sales to cover the costs of adapting CMF to the respective local markets. Burton also needs to check if there is a fit in terms of product
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