SITUATION ANALYSIS The total market value of the anti-dandruff market in 2010 is at 3079.69 million baht‚ which makes up 31.95% of the total shampoo market. This anti-dandruff market has experienced steady growth over the last few years‚ most recently 2009 to 2010 the market grew by 3.60%. Clinic Clear and Head & Shoulders are the two main players in the anti-dandruff shampoo market having market share of 17.7% and 8.8% respectively (as of May 2011). Head & Shoulders is the #1 anti-dandruff
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Colgate is a player in the $7.5 billion market of oral hygiene in the United States. This market includes products that cleanse‚ disinfect‚ freshens breath and whitens teeth and Colgate has a share of that market for all these products. The competition in this market makes being innovative practically a requirement since it is difficult to encroach upon your competitors. Knowing this information‚ companies must also ensure that they maintain a good balance of products in this industry. While
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2010. AirAsia also offer flight and tour packages.. The price of flight fares between MAS and AirAsia‚ AirAsia is cheaper than MAS. AirAsia wants to be the lowest short-haul airline in every market it goes in. To achieve the goal‚ it has some strategies such as lean cost structure‚ different ways of promotion‚ keeping safety‚ satisfying customers and developing human resources. AirAsia always tries to keep the operations simple and efficient to keep costs low. According to Fu Sen‚ an ex employee
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Colgate Palmolive Case Analysis “Position Niche vs. Mainstream: In Respect to Sales Cannibalization” Analysis of the marketing strategic for Colgate-Palmolive’s (CP) new product launch of “Precision by Colgate” Toothbrush. How we would recommend to position (niche vs. mainstream)‚ brand‚ and communicate the product in respect to sales cannibalization of the existing Colgate-Palmolive product “Colgate Plus” to ensure achieving the highest possible return. Positioning: Consider Appendix 1.
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audiences and technological advances. I believe these are the biggest problems facing advertising today and for the decade ahead. First‚ I will go into generational characteristics and what problems they constitute. For the older World War II generation‚ ages 75 and up‚ they respond to traditional advertising of television‚ paper magazines‚ newspapers‚ and so forth. Very little are reached through social media and advertising with new technology. They do not spend as much money as the other generations
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Products to be advertised i. Electronic Calculator XS ii. Torch Flashlight iii. Cordless Telephone 6) Media choice. Advertising campaign directed d. Printed media targeted. Explanation e. London Underground advertising f. London black cabs advertising g. Ambient media a. Cup holders b. Beer mats IV. Mood board V. Media board VI. Final look of Plus Minus Zero Campaign. Evaluation
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Case Analysis: Colgate Precision Prepared for Instructor University Prepared by Student University October 19‚ 2011 INTRODUCTION Colgate-Palmolive has been researching and developing a superior toothbrush‚ the Colgate Precision‚ and as the Precision Product Manager I have overseen the development of the Precision from start to finish. We have been developing a technical innovation in the toothbrush industry‚ and with the product’s launch pending there have been several factors
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Abstract: A. Purpose This investigatory project aims to prove or see the effectivity of some of the commercial toothpastes in whitening teeth. It also aims to help people choose which toothpaste brand works best in whitening teeth. If we know which brand works best‚ we could actually save some money. The toothpastes used were namely: Brand A‚ Brand B‚ Brand C and Brand D. B. Procedure Shells were used to represent the teeth since it also has calcium carbonate which is found in teeth. Four
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Executive Summary Colgate Palmolive is a well-reputed company with a large series of its well-known products having different varieties in terms of flavour. Colgate Palmolive is the world leader in oral care industry. They cater the need of different segments by offering innovative products. The main objectives of this study is to analyse the existing channel strategies‚ physical distribution‚ sales force design and marketing strategies of Colgate Palmolive in India and recommend the improvement
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Colgate-Palmolive established in 1806‚ it is a $17.1 billion buyer items organization that serves individuals around the globe with surely understood brands that make their lives more beneficial and more pleasant. Colgate works in more than 75 nations and offers items in more than 200 nations and regions. Around 75 percent of offers originate from operations outside of the United States. Headquartered in New York City‚ Colgate works through five divisions around the world. Challenges faced by the
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