The Product Product variety - Colgate Herbal White is part of the range of toothpastes offered by Colgate Palmolive in India‚ which is led by Its flagship brand Colgate Dental Cream (CDC). The brand was launched in 2001 and is essentially targeted at traditional consumers who seek natural ingredients (such as in semi-urban and rural towns) Quality – Being a popular segment product and an offering by Colgate-Palmolive quality parameters are thoroughly tested to ensure consumer satisfaction.
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DATE: January 9‚ 2010 RE: Calgate Max Fresh: Roll out Brand Summary: In February 2005‚ Nigel Burton‚ in his third year as president of global oral care at Colgate- Palmolive Company (CP)‚ had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF)‚ a new tooth paste that had helped drive Colgate to a record 34.8% value share in the important US market‚ was in the global pipeline for 2005. Burton had on his desk the proposed marketing launch plan for CMF
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Category in focus “Iphone 5S” Well it finally happened. The Iphone 5S has arrived and People have been catapulted into the future of mobile technology. A year behind most other countries‚ but catapulted none the less Some fast facts about this category are discussed below Size One Apple product‚ something that even did not existed few years ago‚ has higher sales than everything Microsoft has to offer. In the quarter ended March 31
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Frigaliment v. B.N.S Facts: Frigaliment sued B.N.S. There were two contracts that involved selling chickens. In the first contract B.N.S was in agreeance with selling 75‚000 pounds of 2.5-3 pounds of chicken‚ to Frigaliment. 50‚000 pounds of chicken at 2.5-3 pounds at a higher price were agreed in the second contract. B.N.S fulfilled the first contract with two shipments. The first shipment fell short. B.N.S made up for the short shipment in their second shipment. Frigaliment accused B.N.S of shipping
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V. ANALYSIS Market Analysis There is an increasing number of dormitories‚ apartments and condominium units that are housing students and families. This is because of the presence of universities‚ colleges‚ and secondary schools in the area. They also observed the growing number of business establishments such as Internet cafes‚ laundromats‚ cafeterias‚ sari-sari stores and water stations. In the map of proposed site illustrated by Mar‚ there are 2 schools near the area‚ the University of Sto
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Case Study: Apple’s lawsuit on Samsung‚ what happened? The jury in the much-hyped Apple vs. Samsung patent infringement lawsuit recently handed down a verdict which basically gave Apple everything it wanted: A billion-dollar payment from Samsung‚ plus the possibility of an injunction against sales of infringing Samsung smart phones and tablets. Will this mega-lawsuit dramatically alter the way our devices are manufactured and‚ in turn‚ affect our decision-making process when buying a smart phone
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MODULE-2 WORKING CAPITAL MANAGEMENT Concept of Working Capital Working capital refers to short-term funds‚ need to meet operating expenses. It refers to the funds; to finance its day-to-day operations. It is concerned with current assets and current liabilities. If a firm can’t maintain a satisfactory level of working capital‚ it may become insolvent or bankrupt. Broadly there are 2 concepts of working capital‚ such as: 1. Gross Working Capital (Quantitative Concept) 2. Net working
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CASE: Colgate Max Fresh: Global Brand Roll-Out (HBS 9-508-009) Colgate Max Fresh (CMF)‚ a new toothpaste formula with patented breath-freshening technology‚ had been introduced in the U.S. and was in the global pipeline for 2005. Nigel Burton‚ president of global oral care at Colgate-Palmolive Company (CP)‚ had on his desk the proposed marketing launch plans for CMF in China and Mexico. Each plan sought to maximize business potential in the local market. Burton needed to assess these plans
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Allelopathic effect of S. macrophylla on the growth of V. radiata seedlings Thea Philea I. Mostralesa‚ Greeny Joy A. Perucho‚ Rhoshela Vi C. Rendon‚ John Gregor A. Rono‚ Emmerson P. Rullog‚ Riffcord R-Denz M. Tabula Institute of Biology‚ College of Science‚ University of the Philippines‚ Diliman‚ Quezon City (a Thea Philea I. Mostrales‚ e-mail: theaphilea.mostrales@gmail.com) ABSTRACT Swietenia macrophylla‚ or commonly known as the mahogany tree in the Philippines‚ is an introduced species of
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A New Identity Culture manifests in the way someone lives his or her life; what he or she believes. In other words‚ someone’s identity is shaped by the culture that he or she comes from. Accordingly‚ uprooting someone from his or her own country- culture- and throwing him or her into another one‚ could lead to a state of frustration and pain resulted from the clash of values that attacks him or her entity and social status. Such impacts of the cultural encounter are revealed in the short story
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