TOOTHPASTE: 1. ZHONGHUA 2. CREST 3. COLGATE 4. YUNNAN BAIYAO 5. DARLIE 6. LIANGMIANZHEN BRAND DESCRIPTIONS ZHONGHUA is a typically Chinese toothpaste brand‚ and the first Chinese toothpaste brand that is recognized by the FDI World Dental Federation. It boasts a high popularity rate and combines functional performance with traditional Chinese herbal medicine. CREST is an international brand that has continually pushed to improve oral health since its inception. Crest is
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Toothpaste is the category chosen for this excercise. The oral care market in India is huge‚ about Rs 4400 crores of which toothpaste is about Rs 3200 crores (as of April 2010).The toothpaste market is flooded with brands(Colgate total‚ colgate active salt‚colgate gel‚peposodent‚close up‚meswak‚babool to name a few) with very little value proposition for the brands to talk about and hence very little‚ if any‚ distinctive personalities for them.Colgate is the maket leader with about 50% of the share
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segmentation‚ targeting and positioning of the tooth paste industry in the local market of Mauritius. For a total population size of approximately 1‚ 2 million‚ toothpaste represents 80% of the market. This market is being shares which Colgate Palmolive which represents Colgate has 45% of the market share and the rest is being played among Aquafresh 20% and Blendax occupies 14% of the market share. 21 % of the toothpaste market shares are occupied by Signal‚ Close up‚ Casino and other make of toothpaste
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ClinicHindustan Unilever ltd Pepsodent Oral care Closeup Axe Deodorants Rexona Color cosmetics Lakme Ayurvedic Ayush • Pepsodent has established itself as a strong‚ reliable brand commanding the second place in terms of market share next to Colgate from Colgate-Palmolive Ltd.• The product line of Pepsodent is wide spread right from lower end to the higher end addressing the basic needs of decay protection & advanced whitening to specific medical needs with Pepsodent G gum care and Pepsodent Sensitive
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toothpaste? □ Colgate □ Sensodyne □ Aquafresh □ Oral B □ Other (pls. specify) _________________ 2. What attracts you to the product you have chosen? : a. Packing (tube‚ box color) □ Yes □ No b. Flavor □ Yes □ No c. Quality □ Yes □ No d. Price □ Yes □ No 3. Have you ever had any side-effectuestionnaire Preparation of project on consumer awareness amongst household items. Respondent Details: - 1. What is your favorite brand of toothpaste? □ Colgate □ Sensodyne
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PRODUCT LAUNCH GlaxoSmithKline trying for its second foray in the oral care market through Sensodyne toothpaste: Challenges Ahead Abstract In January 2011‚ GlaxoSmithKline Consumer Healthcare India (GSKCH) launched its global oral care brand Sensodyne in the Indian market. Sensodyne is a toothpaste for sensitive teeth and is a global leader in the premium toothpaste category across the world. The brand was previously owned by Block Drug Company INC and was acquired by GSK in 2001. This was the
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Question 1‚ part (a) What is elasticity? The term elasticity is defined as a way to measure how responsive doe’s quantity demanded or quantity demanded towards its determinants (Mankiw‚ 2008). In this world today‚ every government need revenue or income in order to increase the welfare of citizens and improve the country itself. One of the ways that government use in order to increase their revenue is by taxation. To do so‚ government needs to impose taxes on goods and services. If tax is imposed
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Human Resource Planning ^ Brian J. Smith‚ John W. Boroski‚ and George E. Davis - INTRODUCTION Human Resource (HR) planning is the formal process of linking business strategy with human resource practices. Approaches to human resource planning can be arrayed along a continuum ranging from an "add-on" to business strategy to a separate planning process (Figure 1). At one end of the continuum‚ HR planning is little more than a postscript to a business planning process. After engaging in an extensive
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MARKETING REPORT Oral Care Market(India)-Mouthwash Submitted by-NISHMA VERMA 8/24/2012 This report deals with oral market of India especially the mouthwash sector. the various aspect of marketing and research and development of mouthwash product are discussed in detail. INTRODUCTION (COSMETIC MARKET) According to to a research RNCOS industrial research-The rising beauty concerns among both men and women are propelling the Indian cosmetics industry‚ which has witnessed a strong growth in
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| | USA | Environment | Competition | - Since the 90s ‚ all thoothpastes in the US offered fluoride protection - Main competitors are represented by : Procter&Gamble (Crest)‚ GlaxoSmithKline (Aquafresh‚ Sensodyne)‚ and Churc &Dwight (Arm&Hammer‚ Close-up‚ Mentadent‚ Aim‚ Pepsodent)- Growth of Crest’s value hare of the retail toothpaste market thanks to new product intiatives such : * Crest+Scope which is positioned as a toothpaste and mouthwash product that also whitened teeth(achieved
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