Introduction: This project titled ‘ Image Profile Analysis of Leading Brands of Tooth paste amongst consumers ‘is a study which seek to define the image of tooth paste brands in terms of 6 attributes ‚ Healthy tooth & gums ‚ Long lasting freshness ‚Prevention of tooth decay ‚Whiteness ‚ Use of Natural herbs ‚ Good foaming A survey was conducted on 50 people living in and around the city to elicit their responses‚ on which the results and findings of this study are based. It tells the
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Major findings about the involvement levels: Consumer involvement refers the amount of information processing and the degree of importance a consumer attaches to a product. Low involvement purchases require very limited information processing whereas high involvement purchases require complex decision making. Both have a significant effect on consumer behavior. From Exhibit 6‚ Table 1‚ with respect to each of the habits and practices‚ a set of inferences can be derived about the involvement levels
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solution. They also have a dentist saying that Colgate Total is the only toothpaste that has an anti bacterial ingredient. They also say that it’s clinically proven that this toothpaste can fight against a complete range of oral health problems for over 12 hours. It also uses statistics‚ saying that only Colgate reduces up to 98% of plaque‚ and gingivitis by up to 88%. They also show off that it is the #1 recommended by dental professionals. This is how Colgate uses the persuasive technique logos to advertise
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9/30/2011 | | Table of Contents Introduction: 3 Description of the Issue: 4 Case Study: 4 Case 1 - Controversial Chemical (Triclosan) Poses Challenge for Colgate-Palmolive 4 Case 2 - Rupert Murdoch’s ‘News of the World’ to shut after 168 years; the voicemail-hacking scandal 6 Problems and various aspects- 7 Solutions: 9 Colgate-Palmolive case- 9 Rupert Murdoch’s “the News of the World” case - 10 Conclusion: 11 Bibliography 14 Introduction: There is a primitive saying that‚ “Empires
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Through the years... Colgate has worked tirelessly towards continuously developing and executing unswerving and long-term initiatives that have spread the importance of good oral health and hygiene to people across boundaries. As a responsible oral care market leader‚ Colgate remains committed to bringing oral care awareness to the masses through various valuable programs. The recent interactive campaign of ‘Ask the Dentist’ is one such mammoth initiative which makes it easy for the common
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1 Overview of Stock market and Fundamental Analysis on FMCG Sector A summer training report submitted for the Partial fulfillment of the Master of Business Economics [M.B.E.] Semester II Submitted by [ Vaywala Divyesh M.] Roll No [46] Submitted to DEPARTMENT OF ECONOMICS VEER NARMAD SOUTH GUJARAT UNIVERSITY SURAT 395 007 [June-2010] 2 DECLARATION I declare that summer training report entitled Overview of Stock market and Fundamental Analysis on FMCG Sector submitted for
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I will be analyzing a commercial about Colgate total where dental patients tell how and why their dentist advised them to switch to Colgate Total toothpaste. Ethos: As we know one of the Aristotle’s three ways of persuading is ethos which is the ethics of the individual‚ credibility‚ goodwill and expertise. In this commercial‚ the expert is the dentist‚ who talks about the product and describes how it works on our teeth and in what pays it helps; as well as what it prevents our teeth from. Since
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customers’ requiremnts and it is more profitable than positioning as a main-stream product (refer to Exhibit 3). 2) Branding: CP should use brand extension strategy rather than line extension strategy for the Precision because the general image of Colgate brand is known as a medium quality product so the change of the customer’s perception about CP product is essential to the success of this high quality product. 3) Communication Strategies: CP should be focused on showing customers testimonial
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Stock Purchases and Why 1. Colgate is a company that was going up when I purchased them. They have special offers‚ community programs‚ and sustainability systems. As stereotypical as this is‚ the Latinos love Colgate and they are the fastest growing population in the United States‚ therefore‚ Colgate is being invested in a lot and continuing to go up. Colgate produces a necessity. No matter what‚ the chances of people no longer needing tooth paste are very low. I chose this over any other
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Brand Extensions are an important brand growth strategy The popularity of ‘Brand extensions’ rose since 1990s‚ with the increase in competition and the high costs of developing new brands (Chernatony & McDonald‚ 2002). This concept has been derived by marketers to optimize sales and profits by launching new or modified products under the parent brand name. In definition ‘Brand extension’ is using the leverage of a well-known brand name in one category to launch a new product in a different category
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