Sleek‚ automatic‚ glass doors slid smoothly open‚ only to divulge a cacophony of noise. Children wailed. Tills beeped. Sound system boomed. Floor polishers whirred. In comparison‚ the rumbling cars and chattering birds of the outside world were nothing. Accompanying the noise flamboyant red signs stood tall and proud‚ enticing innocent shoppers towards them with sweet words and tempting promises. Aisles braced themselves against the pulsating throng of vibrant colours. Customers pushed and shoved
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2. HUL Website (http://www.hul.co.in/) 3. HUL CLSA Conference‚ Investor Presentation (24th Sept.‚ 2008). 4. Reckitt – Benckiser Website (http://www.reckittbenckiser.com/site/RKBR/Templates/Home.aspx?pageid=1) 5. Colgate – Palmolive Website (http://www.colgate.co.in/app/Colgate/IN/HomePage.cvsp) 6. Emami Group Website (http://www.emamigroup.com/Brands) 7. CMIE 8. Wikipedia
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Implementing a Customer Relationship Strategy" The Asymmetric Impa ’et of Poor Versus Excellent Execution Mark R. Colgate Peter J. Danaher University of Auckland‚ New Zealand The benefits of developing customer relationships are well established. However‚ a well-intentioned relationship marketing strategy may fail because of poor implementation. In this study‚ the authors look at the effects of implementing a customer relationship strategy. Specifically‚ they examine the implementation
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A Foray into Indian FMCG Industry Wrote by : Saraswat Bhattacharya MBA 090093 Amrita school of business 1. What is FMCG? Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. These include a wide range of frequently purchased consumer products such as toiletries‚ soap‚ cosmetics‚ tooth cleaning products‚ shaving products and detergents‚ as well as other nondurables such as glassware
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original works of Dracula and Nosferatu‚ it was always the vampire who was the villain‚ but in this movie‚ it was actually the director that had more monster-like qualities. We even see a whole scene of him in a cabaret club in the very beginning to wisp away any open-mindness we have for all characters. It also sets the mood‚ which is that for an environment which can shadow any “vampire” and also for the time period of the movie. The theme of drugs is displayed also‚ with the cat in the beginning
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Some ten kilometers from the heart of Chiang Mai city stands the province’s iconic national park -- Thailand’s tallest mountain: Doi Inthanon. In native northern languages‚ Doi simply means a mountain or its peak. Surrounding this immense‚ gigantic granite is a 1000 square-kilometer national park area stippled with waterfalls and trek trails‚ all enveloped by an impermeable curtain of wilderness. Roamed by over 12‚000 visitors each year and soaring at two thousand five hundred and sixty five meters
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Introduction Defining FMCG Industry Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries‚ soap‚ cosmetics‚ tooth cleaning products‚ shaving products and detergents‚ as well as other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ and plastic goods. FMCG may also
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1 My Trip to Muir Woods Stephanie Johnson American InterContinental University- Online Outline 1. Introduction. A) Everyone has had a memorable trip. 2. First paragraph. B) My first trip to Muir Woods. 3. Second paragraph. C) Driving up to Muir Woods. 4. Third paragraph. D) My roommate’s driving habits. 5. Fourth paragraph. E) Walking into
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Punch lines are the need for advertising the product as they are necessary for a product to be unique and be different. For example: “The complete man” which makes us remember the company Raymonds. Punch lines are important to make the customer remember about the product identity. It helps to recall a product easily. But it cannot rule the advertisement as ultimately the customer remembers quality and cost. Customer only sees whether he is getting the satisfactory service or not. Also after service
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PepsiCo‚ Inc.‚ retired executive Joshua Cooper Ramo Kissinger Associates‚ Inc.‚ vice chairman James G. Shennan‚ Jr. Trinity Ventures‚ general partner emeritus Clara Shih Hearsay Social‚ Inc.‚ chief executive officer Javier G. Teruel Colgate-Palmolive Company‚ retired vice chairman Myron E. Ullman‚ III U.S. and International retail chief executive officer (retired) Craig E. Weatherup (Presiding Independent Director) Pepsi-Cola Company‚ retired chief executive officer Audit and
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