Project Report A STUDY ON MARKETING STRATEGIES OF COLGATE PALMOLIVE LTD. Submitted to: Dr. D.K. Agarwal Submitted by: DINESH CHAUHAN [62014] VIVEK DHAR [62066] FORE SCHOOL OF MANAGEMENT NEW DELHI Contents ❖ Introduction 1 ❖ Objective 2 ❖ Methodology 3 ❖ Company Profile 4 ❖ Company Strategy 6 ❖ Marketing Mix 15 ❖ SWOT Analysis 26 ❖ Survey Findings 28 ❖ Retailers Survey 34 ❖ Conclusion 37 ❖ Suggestions 39 ❖ Consumer Questionnaire ❖ Retailer Questionnaire ❖ Bibliography
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this market‚ Colgate-Palmolive introduced the Wisp‚ a new product that they believed would make having a fresh breath while on-the-go a reality. This would definitely be of interest to many consumers since it did not require water‚ rinsing and lastly toothpaste. Although this seemed like a brilliant idea‚ it appears that Colgate-Palmolive didn’t forecast that there new idea would probably cause them to lose some of the revenue they generated from their toothpaste and toothbrush sales. Another concern
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In recent years we’ve heard about corporate scandals involving big companies such as Firestone Tire and Rubber Company for the use of child labor‚ Southwest Airline’s violation of safety regulations‚ Fannie Mae’s underreporting of profit‚ Parmalat’s accounting scandal & mutual fund fraud‚ among others; but what do all these companies have in common? They failed to adhere to the basic ethical principles that should prevail in business activities. Business ethics dictates a set of standard principles
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Colgate-Palmolive Case Study Executive Summary Colgate-Palmolive (CP) plans to launch a new toothbrush in the US tentatively named The Precision Toothbrush. The Precision is expected to develop the super-premium market for CP as well as to reinforce and enhance CP’s brand image. Key recommendations conclude in this case study are as follow • Target therapeutic and cosmetic consumers • Position Precision in the super-premium segment and reposition to the mainstream market during its maturity
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COLGATE-PALMOLIVE ANALYSIS Section I - Business Overview Colgate-Palmolive is a leading consumer products company with businesses in two main product segments – Oral‚ Personal and Home Care; and Pet Nutrition. The company operates in more than 200 countries and this geographic diversity and balance help to reduce the Company’s exposure to businesses and other risks in any one country or part of the world. The company’s main competitors are Proctor & Gamble (PG)‚ Johnson & Johnson (JNJ)
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Erica Alonso Chemistry Honors 1 Mr. Cunningham 1.07 Accuracy and Precision Procedure Access the virtual lab and complete the experiments. Data • Below is the table that you will complete for the virtual lab. Either type your results into this table or print the table from the virtual lab (it must be submitted to receive full credit for this assignment.) Part I: Density of Unknown Liquid Trial 1 Trial 2 Trial 3 Mass of Empty 10 mL graduated cylinder (grams) 26 25.6 26 Volume of liquid
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A theodolite is a survey testing instrument used for measuring horizontal and vertical angles. A basic theodolite usually consists of a small sized telescope linked with mechanisms to measure horizontal and vertical angles. It has several moving parts and is quite heavy. The theodolite telescope is fixed within perpendicular axes- the vertical axis and the horizontal‚ or trunion‚ axis. The instrument is fixed on a base that can be rotated on a tripod by a leveling system. The angle to the desired
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many uncertainties about the marketing environment of that country. Colgate-Palmolive is a good example of the companies which are successful in international marketing and its success is a result of its expansion strategy which emphasizes on all these essential facts. Colgate-Palmolive Co. was founded in 1806 by William Colgate‚ and today the company sells its well-known products in more than 150 countries. Colgate-Palmolive is in a very desirable position‚ which many other firms can only dream
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Precision Worldwide‚ Inc. Introduction When a competitor develops and introduces a superior product that is less costly to manufacture and even many times usable and durable‚ the key to people at Precision Worldwide must decide whether to match the competitor’s product‚ when to do so‚ how to price or what sustainable competitive advantage it needs to adopt during the next strategic period‚ given that it holds a large inventory of its now inferior product. This issue concerns the steel and plastic
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Action and Implementation Plan The decision that the group would take is to implement a web-based ordering system that would allow customers to configure their orders in accordance with the specification that they want. Through this the data entry error will decrease. The necessary steps for planning the implementation of a web-based ordering system are stated bellow. The first step in implementing this course of action is to determine the objectives of the company. As for our PSI it aims to
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