Chapter 1: Global marketing in the firm I. Introduction to globalization Globalization: reflects the trend of firms buying‚ developing producing and selling products and service in most countries and regions of the world. Benefits for the firm which do an international expansion: New and potentially more profitable markets Increase the firm’s competitiveness Facilitates access to new product ideas‚ manufacturing innovations and the latest technology Internalization: doing business in many
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two firms with similar problems from different countries. It will conduct a comparative analysis of the two firms. In addition‚ it will discuss political‚ social‚ ethical‚ and legal differences facing both organizations and determine the impact these differences have on management making decisions. Also‚ it will provide a substantive conclusion and recommendations. Two Firms I will be analyzing two firms for comparison and contrast regarding management decisions. The two firms being
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satisfy the customers by all means like supervising the point of sales. There are various responsibilities which a professional manager has to perform. The very first responsibility is towards the customers. Managers have to satisfy the customers by all means like supervising the point of sales etc. Managers are also responsible towards the employees like giving them pays on time etc. It is the responsibility of the manager to provide a professional atmosphere to the employees. A professional manager
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2012 DIVIDEND POLICY AND FIRM PERFORMANCE: A STUDY OF LISTED FIRMS IN NIGERIA Uwalomwa UWUIGBE1 Covenant University‚ Ogun State‚ Nigeria Jimoh JAFARU Auchi Polytechnic‚ Edo State‚ Nigeria Anijesushola AJAYI Covenant University‚ Ogun State‚ Nigeria ABSTRACT This study basically investigates the relationship between the financial performance and dividend payout among listed firms’ in Nigeria. It also looks at the relationship between ownership structure‚ size of firms and the dividend payouts. The
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Corporate Social Responsibility and Marketing: An Integrative Framework Isabelle Maignan Vrije Universiteit Amsterdam‚ the Netherlands O. C. Ferrell Colorado State University This article introduces a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of the marketing discipline. The proposed framework first depicts CSR initiatives as the actions undertaken to display conformity to both organizational and stakeholder norms. Then
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PROBLEM NO. 1 You were asked by Something Corporation to audit its financial statements for the years ended December 31‚ 2012 and 2013. While reviewing the entity’s records for 2012 and 2013‚ you discover that no adjustments have yet been made for the items listed below. Item No. 1 - Insurance premiums of P300‚000 for the three-year period beginning January 1‚ 2012‚ had been paid and fully expensed in 2012. Item No. 2 - The merchandise inventories at the end of 2012 and 2013 did not
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Social responsibility is a business imperative that targets continuous improvement in order to impact and adapt to the social and ecological sustainability of the community. Social responsibility is a goal of perfection that will never be completely achieved. (Duckworth‚ Moore 2010) Social responsibility is split up into two opposing views‚ the classical view‚ which states that managements only goal is to maximise profits‚ and the socioeconomic view‚ which states that managements social responsibility
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Moss and McAdams Accounting Firm Tyrone Adaway BUS 517 Project Management Dr. Flores April 20‚ 2012 1. Explain how you would respond if you were Bruce at the end of the case. I would be furious beyond belief; I would feel very disrespected and unappreciated by the company at the end of this case. To be forced to work with a subpar team member for several months who had shown poor performance and cause my project to run behind‚ only to then be told that not only were they going to remove him
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Preliminary Draft - Comments Welcome CORPORATE SOCIAL RESPONSIBILITY: DOING WELL BY DOING GOOD?* RAY FISMAN GEOFFREY HEAL VINAY B. NAIR# Abstract We provide a framework for analyzing corporate social responsibility (CSR). Our model of CSR in this paper has two important ingredients – CSR is at least in part a profit motivated decision; and different CSR activities are aimed at different audiences. We examine the implications of our framework using a ‘visible’ CSR index that captures
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“The social responsibility can be defined as the obligation of the organization to act in ways that serve both its own interests (making a profit) and the interests of its stakeholder.” (Sandy Millar‚ Christopher Theunissen‚ 2008‚ P69) Socially responsible organization takes action to ensure that their activities do not affect any of the stakeholders in a negative way. The McDonald’s is the leading global foodservice retailer with more than 30‚000 local restaurants serving 52 million people in more
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