Introduction (Figure 1‚ Logo of KFC Source: google.com) Kentucky Fries Chicken‚ better known as KFC‚ is one of the leading fast food Franchise concepts of today; present in a variety of countries around the world. KFC was founded in 1930 by Colonel Harland Sanders‚ at his hometown Kentucky‚ but only in 1952 it has grown and become a true multi-domestic company. KFC has more than 15‚000 outlets in 105 countries and territories around the world. The main aim of KFC is to increase and maintain the quality
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founded by Colonel Harland Sanders (born on September 9‚ 1890) at the age of sixty-five. KFC® is currently one of the largest businesses of the global food service industry and is widely known around the world as the face of Colonel Sanders. Every year‚ over a billion KFC® chicken dinners are served featuring the Colonel’s “finger lickin’ good” special recipe. The Colonel has spread his industry currently to more than eighty countries and territories globally. At the age of forty‚ Colonel Sanders
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Bibliography: Harland Sanders is born just outside Henryville‚ Indiana. 1900-1924 Harland Sanders holds a variety of jobs including: farm hand‚ streetcar conductor‚ army private in Cuba‚ blacksmith ’s helper‚ railyard fireman‚ insurance salesman‚ tire salesman and service station operator for Standard Oil. 1930 The Sanders Court & Café adds a motel and expands the restaurant to 142 seats. 1939 Sanders marries Claudia Price. 1952 The Colonel ’s hard work on the road begins to
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1 TERM PAPER REPORT SUBMITTED TOWARDS THE PARTIAL FULFILMENT OF POST GRADUATE DEGREE IN INTERNATIONAL BUSINESS COMPARATIVE ANALYSIS OF MCDONALDS AND KFC SUBMITTED BY YASMITA HOTA-A1802010291 VARUN SHARMA-A1802010058 Section-F 2 TABLE OF CONTENTS CHAPTER SUBJECT NO. PAGE NO. 1 Executive Summary 3 2 Introduction 4 a. Objectives 5 3 Company Profile 6 4 Survey Analysis 31 5 Conclusions and Recommendations 33 6 Bibliography
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KFC spreading its wings and more throughout China By Ted Anthony The Associated Press BEIJING - The late Colonel Harland Sanders‚ whose bearded‚ down-home visage adorns chicken restaurants from Kentucky to Karachi‚ is headed for a new frontier: the mountains of Tibet. There’s more: The Mexican-style fast food of the Taco Bell chain will expand across China in the near future. Pizza Hut will step up its home deliveries. And KFC’s already imposing presence in the world’s most populous country
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hazards to health. In the Middle East they sell halal food. McDonalds and KFC have similar types of food‚ popularity and history. McDonalds and KFC both are global fast food chains but they have a really different history. Harland Sandors known as Colonel Sanders founded KFC. Ray Kroc created McDonalds However‚ McDonalds logo is smiling clown where’s KFC logo is the founder of KFC. McDonalds and KFC both serve fast food. McDonalds most common items are hamburgers‚ cheeseburgers‚ chicken
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KFC BACKGROUND OF KENTUCKY FRIED CHICKENS(KFC): BACKGROUND OF KENTUCKY FRIED CHICKENS(KFC ) KFC is based in Louisville‚ Kentucky‚ and is the world’s most popular chicken restaurant. Founded by Colonel Harland Sanders in the early 1930s by cooking & serving food for hungry travellers. In 1952 Sanders started franchising his chicken business & named it as KENTUCKY FRIED CHICKEN. KFC is the world’s largest restaurant company in terms of system restaurants‚ with more than 36‚000 locations around the
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made chicken sandwiches. The product of KFC is unique and is widely famous among the consumers for its Original Recipe® fried chicken that was prepared with its exclusive and secret blend of 11 herbs and spices in the same way as prepared by Colonel Harland Sanders who founded KFC. The products of KFC are customized to suit the tastes of the people in the nation in which it is operating. There are over 300 products of KFC all over the world ranging from the salmon sandwich in Japan made from the commonly
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| | | | | | AN ANALYSIS OF KFCs MARKETING MIX MEMORANDUM OF TRANSMITTAL DATE: September 6‚ 2011 SUBJECT: AN ANALYSIS OF MARKETING MIX OF KFC Here is the report you requested on the marketing mix of KFC with special emphasis on the youth. The study included both primary and secondary research. The primary study focused on the students of GIM. From our analysis we conclude that no particular competitive strategy is guaranteed to achieve success at all times
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Opportunities 1. Kfc Malaysia KFC began with Colonel Harland Sanders. Today‚ KFC Malaysia continues to serve finger lickin’ good‚ succulent pieces of chicken. The flavourful blends of 11 herbs and spices give KFC’s delicious aroma. KFC prides itself as a fast-food restaurant that give customers great tasting chicken with a selection of home-styled side dishes and desserts to make a wholesome‚ complete and satisfying meal. In 2006‚ the successful first steps were taken to rebrand our Rasa Ayamas
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