MK2 SERVICES MARKETING COURSEWORK ASSIGNMENT QUESTION “Develop a service blueprint for an organization in the hospitality service industry of your choice” Development Steps; - Decide on the company’s service or service process to be blueprinted and the objective. - Determine who should be involved in the blueprinting process - Modify the blueprinting technique (if required) - Map the service as it happens most of the time. - Be sure customers remain the focus - Track insights that
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founded by Harland Sanders in 1955. However‚ the idea about KFC’s fried chicken actually goes back to 1930 when Sanders developed a secret recipe for cooking chicken under pressure. Kentucky Fried Chicken‚ is a chain of fast food restaurants based in Louisville‚ Kentucky. Its primary focus is fried chicken but it also offers roasted chicken and chicken in form of wraps‚ salads and sandwiches. Point of view Tony Wang – KFC’s vice president of Southeast Asia Time Context 1930s Sanders developed a
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control over product quality‚ service and restaurant cleanliness). In other international markets grow primarily through franchises‚ operated by local business people who understood local market. Company’s History of KFC: Harland Sanders (1952) created “Colonel Sanders Recipe Kentucky Fried Chicken” by 1960 more than 200 take-home retail outlets and restaurants (franchises) across the U.S. He sold his business to Jack Massey and John Young Brown these 2 businessmen concentrated on growing
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Chicken) a subsidiary of Yam! Brands. Together with Taco Bell‚ Long John Silver’s and Pizza Hut they are forming the world’s largest restaurant system with more than 32‚500 outlets in 118 countries worldwide. KFC was founded by an entrepreneur named Harland Sanders in North Corbin‚ Kentucky‚ 1930. He started by selling fried chicken at his roadside restaurant during The Great Depression and discovered the potential of fast-food restaurant franchising concepts. Since then he expanded his first franchise market
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kebabs‚ poutine[2]‚ pork based products such as ribs and other regional fare. The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952‚ though the idea of KFC ’s fried chicken actually goes back to 1930. Although Sanders died in 1980‚ he remains an important part of the company ’s branding and advertisements‚ and "Colonel Sanders" or "The Colonel" is a metonym for the company itself. The company adopted KFC‚ an abbreviated form of its name‚ in 1991.[3] Starting in April 2007
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founded by Harland Sanders (Sanders) in the early 1930s‚ when he started cooking and serving food for hungry travellers who stopped by his service station in Corbin‚ Kentucky‚ US. He did not own a restaurant then‚ but served people on his own dining table in the living quarters of his service station. His chicken delicacies became popular and people started coming just for food. Kentucky Fried Chicken was born. Soon‚ Sanders moved across the street to a motel-cum-restaurant‚ later named ’Sanders Court
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EXECUTIVE SUMMARY Kentucky Fried Chicken (KFC) Malaysia is a major Quick Service Restaurant (QSR) operator in Malaysia and has been established for just over 20 years now. It serves mainly chicken related items‚ but offers side dishes to its consumers as well. Lately‚ more and more Malaysians have been opting for a healthier eating diet as a large number of them have become more health conscious. This has opened the door for KFC’s main competitors‚ such as McDonald’s‚ to come out with a new range
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Term paper on: Service strategy of KFC Subject code: MKT 412 Section: 01 PREPARED FOR: SSM Sadrul Huda (SH) Assistant Professor Department of Business Administration East West University. PREPARED BY: Md. Taijul Islam ----------------------------------------------------Id: 2009-2-10-217 SHADIN -01917277300 Fariha Faroque Mitu ------------------------------------------------Id: 2009-3-13-024 Khaleda Akter -----------------------------------------------------Id:
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Kentucky Fried Chicken‚ better known by its acronym KFC‚ is a franchise of fast food restaurants specializing in fried chicken‚ which belongs to Yum! Brands. The origin of the group dates back to 1939 when Harland D. Sanders began preparing crispy chicken at a restaurant in North Corbin (Kentucky) from a recipe with eleven spices and aromas. However‚ it was not until 1952 when he opened the first KFC franchise in Salt Lake City (Utah). Today‚ KFC is the second largest fast food restaurant in the
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territories as of December 2012. The company is a subsidiary of Yum! Brands‚ a restaurant company that also owns the Pizza Hut and Taco Bell restaurant chains. KFC was founded by Harland Sanders‚ a colorful figure who began selling fried chicken from his roadside restaurant in Corbin‚ Kentucky‚ during the Great Depression. Sanders identified the potential of the restaurant franchising concept‚ and the first "Kentucky Fried Chicken" franchise opened in Utah in 1952. KFC popularized chicken in the fast food
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