EBA203 UI -:Nguyễn Xuân Luân: 100035 [pic] 1. Why is KFC famous? Kentucky Fried Chicken‚ better known as KFC‚ is the largest chicken restaurant KFC is an internationally fast food industry in the world. KFC began with Colonel Harland Sanders‚ in America in the year 1939. They have the main ambition to increase & maintain the quality in fast food industry. Their aim is to capture the fast food market. Every day‚ more than 12 million customers are served at KFC restaurants in 109 countries
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TABLE OF CONTENTS LETTER OF AUTHORIZATION…………………………………………………………………………………. 3 ACKNOWLEDEMENT…………………………………………………………………….………………………. 4 EXECUTIVE SUMMARY……………………………………………………………………...…………………… 5 INTRODUCTION………………………………………………………….……………………………………….. 6 HISTORY……………………………………...……………………………………………………………………... 6 KFC IN PAKISTAN……………………………………..………………………………………………………….. 7 MISSION STATEMENT KFC……………………………………….……………………...……………………… 8 KFC’s VISION ………………………..……………………………………………………………………………. 8 CUPOLA……………………………………………………………………………………………………………
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Case Details: |Price: | | |Case Code |: |BECG044 |For delivery in electronic format: Rs. 500 ; | | | | |For delivery through courier (within India): Rs. 500 + Rs. 25 | | | | |for Shipping & Handling Charges | | | | |Themes
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Marketing Mix Mkt 421 December 17‚ 2012 Scott Raasch Marketing Mix One of the traditionally used marketing tools by the firms to achieve its marketing objectives is the “Marketing Mix.” For growth and survival of an organization the marketing mix plays a vital role. A proper and carefully evaluated mix of these elements enables the marketer in achieving a consensus between the expectations of the target customers and the organizational objectives. Elements
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comprehensible identity of the Kentucky Fried Chicken brand. II. The Company The American fast food chain Kentucky Fried Chicken (KFC) was a family run business‚ founded in 1930 by Harland Sanders in Corbin‚ Kentucky. The Sanders Court and Café featured Southern comfort foods‚ specifically the widely enjoyed fried chicken. Sanders began franchising his secret recipe throughout the 1950’s and 1960’s. Following the sale of Sander’s interest in his company to a group of investors in 1964‚ Kentucky Fried Chicken
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and over 9‚000 in other places around the world. The man behind the great story of KFC is Harland D. Sanders‚ who was born on 9 September 1890 in the sub-urban area of Henryville‚ Indiana. In 1930‚ Sanders‚ in his 40‚ was the manager of a service station on highway in Corbin‚ Kentucky‚ and started to make food for travellers who dropped by the station which by then included a section named “Sanders Court & Cafe”. As the number of customers drawn to his eatery proliferated‚ he moved across the
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KFC is a multinational fast food chain company that has successfully established itself in the Latin American market. It has a long history‚ going back to where Colonel Harland Sanders created its distinct recipes. The KFC brand is well known in Latin America‚ which makes it a powerful marketing tool to use against competitors‚ but presently‚ is not conducting business in two countries of South America such as Paraguay and Uruguay. Currently‚ KFC is under massive attacks from animal organizations
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So you want... to get a degree Why? Let me tell you what society will tell you: Increases your chances of getting a job‚ Provides you an opportunity to be successful‚ Be a lot less stressful‚ Education is the key. Now let me tell you something your parents will tell you: Make me proud‚ Increases your chances of getting a job‚ Provides you an opportunity to be successful‚ Your life will be a lot less stressful‚ Education is the key. Now let’s look at the statistics‚ Steve
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chicken products‚ side dishes and desserts. KFC is currently one of the largest businesses of the global food service industry. KFC is founded by Colonel Harland Sanders. Sanders passed through several professions in his lifetime. In early 1930s‚ he already opened his own restaurant and his restaurant was increasingly expanded‚ and then in 1940 Sanders devised what came to be known as his Original Recipe. He reached celebrity status in 1952‚ when he decided to franchise his famous
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LETTER OF TRANSMITTAL Subject: Submission Letter of Project Report. Dear Sir‚ We are students of the BUS 101 course (Introduction to Business). As a requirement of your course BUS 101‚ we have prepared this project report on “KFC”. We would like to thank you for letting us work on the project‚ which enhanced our understanding of the subject matters through analysis and reporting. Since we worked in a group to prepare this report‚ it also gave us the opportunity to develop our teamwork capability
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