Service package of MITSOB Before describing about the service package of MITSOB I would like to give an overview of what SERVICE is .. “Any act or performance which one party offers to another that is essentially intangible in nature and which never result in ownership of anything is known as service .” Now according to this definition of service I would like to define the service package of MITSOB MITSOB is a service firm it only and only offers service. MITSOB is an education institution which
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Project report On Brand Mcdonald’s vs Subway and KFC By Dhaval Shah (2009-2012) Under the guidance and support of Ms. Annukaran Majithia Amity Global Business School Ahmedabad Acknowledgement I thank‚ Ms. Annukaran Majithia for her valuable guidance and suggestions‚ which were vital inputs towards the completion of the project. I acknowledge all those‚ whose guidance and encouragement served as a beacon light and crowned my effort with success. Lastly‚ I would like to
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KENTUCKY FRIED CHICKEN AND THE GLOBAL FAST-FOOD INDUSTRY Background of the Study During the 1960s and 1970s‚ Kentucky Fried Chicken Corporation (KFC) pursued an aggressive strategy of restaurant expansion‚ quickly establishing itself as one of the first fast-food restaurant chains in the US. KFC was also one of the first U.S. -food restaurant chains to expand overseas. By 1990‚ restaurants located outside of the U.S. were generating over 50 percent of KFC’s total profits. By the end of
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Tirtharaj Company profile Company profile * Industry: Restaurants * Founded: 1930 North Corbin‚ Kentucky * Founder: Harland Sanders * PepsiCo Inc. took over in 1986 * Changed its name and logo to KFC in 1991 * Today KFC is owned by Yum! Brands.(since 1997) * Industry: Restaurants * Founded: 1930 North Corbin‚ Kentucky * Founder: Harland Sanders * PepsiCo Inc. took over in 1986 * Changed its name and logo to KFC in 1991 * Today KFC is owned by Yum! Brands.(since
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was founded by Harland Sanders‚ who began selling fried chicken from his roadside restaurant in Corbin‚ Kentucky during the Great Depression. Sanders was one of the first people to see the potential of the restaurant franchising concept‚ with the first "Kentucky Fried Chicken" franchise opening in Utah in 1952. The franchise popularized chicken in the fast food industry‚ thereby diversifying the market and challenging the dominance of the hamburger. Marketing himself as "Colonel Sanders"‚ he became
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Market analysis for McDonalds and KFC The long journey of the burger brand started in 1940‚ when two brothers‚ Dick and Mac McDonald opened the first McDonalds restaurant in San Bernardino‚ California. Initially‚ they owned a hotdog stand‚ but after establishing the restaurant they served around 25 items‚ which were mostly barbequed. It became a popular and profitable teen hangout. In 1948‚ the brothers closed and reopened the restaurant to sell only hamburgers‚ milkshakes and French fries. Nowadays
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Supply chain the fast moving consumer goods supply chain requirements Fast moving consumer goods (FMCG‚ Fast Moving Consumer Goods or CPG‚ Consumer Package Goods)‚ refers to the rapid consumption of consumers‚ need to constantly repeat purchase of products‚ typically fast moving consumer goods‚ including cosmetic products‚ food and beverage and tobacco. CPG market is a typical mass consumer market‚ the market capacity. With the improvement of living standards‚ consumer demand preferences
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Click on one of the questions below to learn more. How much will I pay in royalties and advertising? What fees will I pay when I become a KFC franchisee? Initial Franchise Fee = Monthly Service Fee (Royalties) = Advertising = $45‚000 (if you open a KT multi-brand restaurant‚ the fees will be $75‚000) 5 percent (5%) of Gross Sales 5 percent (5%) of Gross Sales (Includes national and local contributions) The above amounts do not include the initial investment required to construct
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MARKETING STRATEGIES OF MCDONALDS VS KFC DISSERTATION AMITY SCHOOL OF BUSINESS NOIDA UP SUBMITTED TO SUBMITTED BY PRIYANKA. A. SING H ADITYA DHEER LECTURER‚ASB BBA (M&S)-2 AMITY UNIVERSITY‚NOIDA. A3914708029 ACKNOWLEDGEMENT I would like to express my gratitude to my institution AMITY SCHOOL OF BUSINESS (ASB)
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around the world. KFC operates more than 5‚200 restaurants in the United States and more than 15‚000 units around the world. KFC is world famous for its Original Recipe® fried chicken .KFC is made with the secret blend of 11 herbs and spices Colonel Harland Sanders perfected more than a half-century ago. Customers around the globe also enjoy more than 300 other products from Kentucky kfc primarily sells chicken in forms of pieces ‚wraps salad and sandwitches.While its primary focus is fried chicken
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