base in India while staying rooted in the taste legacy of Colonel Harland Sander’s secret recipe. Products are made on the motto of“Crispy outside‚ juicy inside” . In India‚ KFC is growing rapidly and today has presence in 21 * 2. HISTORICALBACKGROUND…… In 1930’s Colonel Harland Sanders some distinguished Kentucky folks licking’ their fingers. Founder of the original Kentucky Fried Chicken‚ was born on September 9‚ 1890. By 1964‚ Colonel had 600 franchise outlets for his chicken across the United
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has become an increasingly important part of this global conscience .(Freyne‚ 2009 ;Gilmartin‚ 2008) 1 Introduction Kentucky Fried Chicken ‚as know as KFC‚ is the famous American chain fast food restaurant which was founded in 1952 by Colonel Harland Sanders .And He is also the logo of KFC . KFC is affiliated with Yum brands now and formed a strategic alliance with Pepsi ‚ (some exceptions‚ such as South Korea‚ Japan sales Coca-Cola.) There were about 17000 stores by the end of 2012 . Like
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OBJECTIVE OF THE REPORT To observe the nature and setup of the organization so as to determine the performance level of the sales managers and how they carry out their marketing functions by laying emphasis on communications. HYPOTHESIS How does communication help the sales managers to plan and implement the sales strategies? METHODOLOGY The method applied for this research based on Causal-Comparison as it investigates a cause and effect relationship between two or more variables‚
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face some problems which SWOT Analysis helps firms to recover. KFC operates in 74 countries and territories throughout the world. It was by Colonel Harland in Corbin‚ Kentucky. The business was then sold to two Louisville businessmen. In 1966 KFC was listed in New York Stock Exchange.Heublein Inc. acquired KFC in 1971 but soon after conflicts arose between Colonel and Heublein over quality control and cleanliness issues. In 1986‚ Pepsi Co acquired KFC‚ by that time KFC had expanded to 55 countries with
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PROCESS…………...... Page 14 9. PERFORMANCE OF APRAISAL PROCESS…………… Page 17 Introduction: Kentucky Fried Chicken (KFC)- one of the most known fast food chains in the world started in the early 1930’s by Kernel Sanders in the Southern USA as a small franchise operation. Colonel Sanders has become a well known personality throughout thousands of KFC restaurants World wide. Quality‚ service and cleanliness (QSC) represents the most critical success factors to KFC’s global success. KFC is part of
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Description of KFC Kentucky Fried Chicken‚ which is widely referred to as KFC‚ is a fast food restaurant from America that is specialised in fried chicken [1]. It was founded by Colonel Harland Sanders‚ an entrepreneur who started his business by selling fried chicken from his restaurant on the roadside in Kentucky in 1930 when he took over a Shell Garage. He was born in 1890 outside Indiana near Kentucky [2] and died in 1980‚ 10 years after he sold the company to a food and drinks corporation [4]
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LONDON SCHOOL OF COMMERCE COLOMBO CAMPUS SRI LANKA MBA FOR EXECUTIVES MODULE ASSIGNMENT: MARKETING MANAGEMENT Student Name Piyumika Suwimali Ranatunga Student Registration No. 0094APAP0314 Module Lecturer Anand Waiser Module Tutor Ruwini Athukorala Date Submitted 16th May 2014 Total Word Count 5300 ACKNOWLEDGEMENT I wouldn’t have been able to arrive at the finishing line of this project without the help of many special people; I owe many thanks to them and offer
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200restaurants in the United States and more than 15‚000 units around the world. KFC was founded by Harland Sanders (Sanders) in the early 1930s. He started cooking and serving food for hungry travelers who stopped by his service station in Corbin‚ Kentucky‚ US. He did not own a restaurant then‚ but served people on his own dining table in the living quarters of his service station. His business expanded and by 1964‚ Sanders franchised more than 600 chicken outlets in the US and Canada. Now customers around the
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largest fried chicken chain. It primarily sells chicken pieces‚ wraps‚ salads and sandwiches. While its primary focus is fried chicken‚ KFC also offers a line of roasted chicken products‚ side dishes and desserts. KFC was found by the Col.Harland Sanders and began selling fried chicken at his gas station in the year 1939 in Corbin‚ Kentucky which subsequently moved to a motel. He closed his business in the late 1940s when the Interstate highway through town. In the early 1950s‚ he began traveling
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Introduction: Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food‚ typically the term refers to food sold in a restaurant or store with low quality preparation and served to the customer in a packaged form for take-out/take-away. History: The concept of ready-cooked food for sale is closely connected with urban development. In ancient Rome cities had street
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