according to the PR expert’s point of view instead of making his own decision. It is also an ethical issue if we go against our client’s wish as we might lose our business by disclosing the information. Internal Factors One of the internal factors would be the company. It is a company’s duty to follow the Rules & Regulations‚ Code of Ethics‚ policies and also the procedures in order to protect and maintain the company’s image. As for the stakeholders to the company‚ the PR professionals’ obligation
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While I found most of the PR Week 2013 award-winning campaigns fascinating‚ I had a difficult time distinguishing which would be best to analyze. I then put my “mega-consumer” cap on and simply picked the campaign that I specifically remember as an average‚ everyday‚ American consumer. The “Small Business Saturday” campaign composed by American Express was an initiative that has stuck with me since it’s initial beginning‚ and I was delighted to see that it had gained award-winning recognition. American
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PR PLAN Sample I. Introduction - analysis of the current situation including the state of the market and key issues that pr activities will address II. Objectives – Overall objectives of the public relations activities in support of company’s marketing and business objectives III. Message – up to 3 key messages‚ based on the company’s strategy detailed in the Marketing Plan that PR activities will communicate IV. List of the Target Audience – A detailed list of media (on-line and print‚ newsletters
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12 steps to a successful PR campaign Campaigns are a significant part of the public relations profession and should be carried out with meticulous planning and thorough management. Specific step-by-step measures should be taken when planning any PR campaign to ensure it meets the objectives set or‚ in other words‚ achieves what needs to be achieved. Thorough planning processes in PR campaigns demonstrate that whatever results occur are deliberate or‚ indeed‚ have be taken into consideration. Here
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TO: Dr. Karen Ford-Eickhoff FROM: Tyler Nelson DATE: February 11‚ 2015 RE: Sugar Bowl Memo Shelby Givens is a graduate from business school who returned to Raleigh‚ North Carolina with an ambition to transform Westlake Lanes into a successful business renamed to Sugar Bowl. Before the transformation Givens saw a downward spiral for Westlake Lanes barely earning any profits and the ability to sustain a healthy business was dwindling. Givens in March of 2010 was able to persuade the board
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on company ethics‚ ABC has set forth a new set of ethical guidelines for interpersonal communication on the workforce. It is crucial‚ that as a whole‚ we avoid ethical pitfalls in corporate communication for it can substantially degrade our working environment and neglect the company’s interests. Unethical Communication As an employee‚ it is extremely important that you recognize unethical communication. At ABC Corporation‚ we promote independent thinking from all employees; we believe no employee
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BUS 530 FINancial Management Homework 1 Note: Your answer for homework 1 must be or handed in class within 10 minutes of Wednesday class (1:10PM)‚ January 25‚ 2012. No late assignment will be accepted. You only need to answer the questions in black. Name: qinyu wu Part I MULTIPLE CHOICE QUESTIONS (2’ × 21 =42’) ( A ) 1. The principal-agent problem A. Occurs when managers have more incentive to maximize profits than the stockholders-owners do. B. Would not arise if the owners of
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To: Diana Donnley‚ Director of Employee Communication From: Noah Meyer‚ Employee Communication Manager Date: March 11‚ 2011 Subject: Encouraging Whirlpool employees to participate in the yearly physical In response to your request for communication advice regarding the employee wellness program. To increase employee and spousal participation in this program‚ it is important provide information on the program to the employees in a direct and easily understood manner. In the past‚ the program’s
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JS6557 Professor Pratt §16‚ Thursdays‚ 10:00 a.m. X Mailbox # 406 Final Draft Closed Memo September 5‚ 2012 Word Count: 2‚975 On my honor‚ I submit this work in good faith and pledge that I have neither given nor received improper aid in its completion. /s/ JS6557 JS6557 Memorandum To: Managing Partner Salvo From: JS6557 Date: September 24‚ 2012 Re: McAnzen Case QUESTION PRESENTED DUI Under Mississippi law‚ can McAnzen establish a defense of necessity
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Memo To: William Nubern‚ Chief Executive Officer for the Garden Equity Group From: Jacob Sumble Date: [ 4/28/2013 ] Re: General Mills Evaluation Message GIS faces a large amount of exposure from changes within the corn and oil commodities market. GIS uses a large amount of corn to process and create their products‚ but the market for corn is evolving. Corn is now used to: feed livestock‚ produce ethanol‚ feed the world’s growing population‚ and create corn based synthetics. As the
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